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MANGO launches its Tribal Spirit collection with American model Kendall Jenner

Over 500 Spanish and international guests attended the event, including Caroline de Maigret, Laura Ponte, Candela Novembre and Andrés Velencoso

The private party was held at the firm’s largest store in Spain

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Barcelona, Spain, 2016-Feb-05 — /EPR Retail News/ — Last night (28 January 2016), MANGO held the launch of its Tribal Spirit collection with the American model Kendall Jenner, who declared: “I am very excited to attend the official launch of the collection. This is the first time I have travelled to Spain and collaboration with MANGO, and the party, was the perfect end to my visit”. The top model is the star of the February campaign, which will be unveiled on 1 February.

The private party was held at the firm’s recently-opened flagship store in Barcelona’s Las Ramblas. It is the largest store of the more than 340 stores that MANGO has in Spain and one of the largest of the more than 2,700 stores it has worldwide.

The event brought together international influencers such as Caroline de Maigret, Patricia Manfield and Candela Novembre, among others. On the party and the MANGO collection, the latter commented: “The organisation of the event was fantastic and it was great fun, true to MANGO style! I have been a fan of MANGO since I discovered the brand 12 years ago. I still have some garments I bought a decade ago. From what I have seen, I think the collection is really sexy”. The French It girl Caroline De Maigret said: “The #TribalSpirit launch party was really exciting. I love partying in Spain, people are so fun and laid back! Mango is cool and trendy, I love the way they bring fashion to everyone. It’s a collection of timeless classics mixed with an edge of glamour and sexiness”.

Other social network celebrities and collaborators with the brand, such as Andy Torres, Miguel Carrizo and Carolina Engman were also in attendance.

The DJ The Magician added rhythm to a party with guests from the fashion world that included Laura Ponte, Andrés Velencoso, Rocío Crusset, Verónica Blume, Oriol Elcacho and Davinia Peligrí. Actors such as Marc Clotet, Alba Ribas and Alex Maruny were among the 500 plus guests at a party whose theme was the trend the firm is promoting in February. Bloggers, VIPs and faces from the music and social scene enjoyed a night of live music.

Tribal Spirit is the ethnic-inspired trend for February. The combination of prints on fabrics such as suede enlivens the natural character of a trend associated with the spring. An explosion of earth tones, with colours such as mustard, browns, camel and sand are combined with an abundance of accessories to produce outfits of a tribal and free-spirited influence.

CONTACTS
PR INTERNATIONAL
PR
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press@mango.com
T. +34 938 602 222

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MANGO launches its Tribal Spirit collection with American model Kendall Jenner

MANGO launches its Tribal Spirit collection with American model Kendall Jenner

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MANGO presents Tribal Spirit with Kendall Jenner

  • This is the first advertising campaign following the launch of its Fast Fashion concept
  • Kendall Jenner poses for a collection of ethnic influences and natural fabrics

Barcelona, 2016-Jan-18 — /EPR Retail News/ — MANGO presents Tribal Spirit, the first of four trends to be showcased in advertising campaigns this spring-summer 2016. The brand reveals the news just days after announcing a new company strategy based on fast fashion and the launch of a different advertising campaign every month, featuring the trend of the moment together with the face that best defines it. On this occasion the firm counted on the famous American model Kendall Jenner to model a collection of uncontained beauty and cultural fusion, typical of the wildest savannah.

Tribal Spirit is the ethnic-inspired trend for February. The combination of printed fabrics and suede enlivens the natural character of a regular trend during the summer season. An explosion of earth tones, with colours such as mustard, browns, camel and sand are combined with an abundance of accessories to produce outfits of a tribal and free-spirited influence.

On the collection and her latest assignment Kendall said: “I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes – they really speak of the allure of nature which I know this collection was inspired by. The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces! It was a great shoot and working with the entire Mango team was an amazing experience!”

A regular on the top catwalks of the fashion world, Kendall has modelled for top brands including Chanel, Bottega Veneta, Fendi and Givenchy, among many others. In late 2015, she was named the most influential girl in the world, alongside her sister Kylie, by Time magazine.

The campaign, produced in early December, was shot in some famous photographic studios in London. The shoot also counted on Lucia Pieroni and Paul Hanlon for make-up and hair, respectively.

The campaign will be visible on the streets and on the brand’s various advertising platforms from 1 February.

CONTACTS
PR INTERNATIONAL
PR
Spain
press@mango.com
T. +34 938 602 222

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MANGO presents Tribal Spirit with Kendall Jenner

Kendall Jenner – Tribal Spirit

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Sport and futurism themes at H&M Studio show for autumn/winter 2015 held at the Grand Palais in Paris

PARIS, 2015-3-6 — /EPR Retail News/ — Sport and futurism were the themes at last night’s H&M Studio show for autumn/winter 2015, held at the Grand Palais in Paris. Models such as Kendall Jenner, Gigi Hadid and Edie Campbell wore pieces from H&M’s key seasonal collection, which also mixed together functional pieces and feminine layers. Solange Knowles, Audrey Tautou and Noomi Rapace were among the guests who sat front row at the H&M Studio show, held during Paris Fashion Week in a specially constructed lunar landscape inside the Grand Palais.

The set imagined a fashion moon landing, with a colony of space craft dotted around the catwalk. The show was opened by style icon and music producer Caroline de Maigret, who walked the runway like the first woman on the moon, before entering a space pod and starting her live DJ set that activated the show itself.

The show was attended by 600 international editors and guests, as well as a worldwide audience who watched the show live on hm.com, specially hosted by the French fashion journalist and presenter Alexandra Golovanoff.

“There’s such great energy about this H&M Studio collection. I love the sporty and futuristic pieces, which are perfect to mix and match with functional outerwear and the tomboy glamour of lurex and sequins,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Zip-up jackets and coats and slender pants set the sporty mood on the H&M Studio catwalk for autumn/winter 2015, with futuristic shimmer from lurex knits and dresses, along with functional pieces like hooded anoraks and zip-fronted jumpsuits.

H&M Studio is H&M’s limited-edition collection of key seasonal pieces, with its own dedicated design team. The autumn/winter 2015 collection will be available in 200 stores, as well as online, from September 10.

“That was my favourite H&M Studio collection so far. I loved everything about the H&M Studio show. There’s a green turtleneck and pants I want to get my hands on right now,” said Solange Knowles

“H&M is such a great brand. Every cool girl, every model, everybody wears H&M,” said Karolina Kurkova

For film material from the show please see H&M Studio AW15 – The Paris Fashion Show, H&M Studio AW15 – Full Show and the full show film for TV broadcasting and B-roll.

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Sport and futurism themes at H&M Studio show for autumn/winter 2015 held at the Grand Palais in Paris

Sport and futurism themes at H&M Studio show for autumn/winter 2015 held at the Grand Palais in Paris