Les Journées Particulières LVMH returns in 2018

Paris, 2017-Dec-12 — /EPR Retail News/ — Following the resounding success of the previous three editions, Les Journées Particulières LVMH will be back in 2018! Save the dates October 12, 13 and 14, 2018 for an unforgettable visit behind the scenes at LVMH Group Maisons.

Les Journées Particulières reflect the commitment to excellence of the LVMH Group and its Maisons. These open days were created in 2011, guided by Antoine Arnault, Chief Executive Officer of Berluti and a member of the LVMH Board of Directors, to showcase the remarkable diversity of métiers and savoir-faire that LVMH Maisons preserve in their activities. Les Journées Particulières have met with an enthusiastic response from the public, welcoming some 145,000 visitors in 2016.

“Les Journées Particulières is a special opportunity for the LVMH Group to share the passion that inspires all our employees. In 2018 the event will more than ever underline our commitment to artisanal excellence, along with our strong contemporary engagement,” says Antoine Arnault.

Rendezvous on October 12-14, 2018 for a new edition of an event unique in the world!


LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

LVMH Group’s “Les Journées Particulières” third edition had more than 145,000 visitors

PARIS, 2016-May-24 — /EPR Retail News/ — The third edition of the LVMH Group’s “Les Journées Particulières” enjoyed an unprecedented number of guests when more than 145,000 visitors attended the unveiling of the savoir-faire and heritage of the group’s Maisons. The event permitted even greater numbers of the public than three years ago to go behind the scenes at the LVMH Maisons’ couture, leather goods, jewellery, watchmaking, perfume and wines & spirits venues, situated not only in Paris, Champagne, Bordeaux and Cognac but also in Italy, Switzerland, Spain, Poland and the United Kingdom.

In the 53 exceptional venues opened over three days especially for this occasion, the artisans of the LVMH Group Maisons were proud to show their savoir-faire to the public and to share their passion for their craft. Visitors were invited to appreciate the talent, passion and culture of excellence which motivates these women and men and to experience the vitality of these great artisanal traditions which enhance the global reputation of France and other European countries. The visits were enriched by masterclasses, workshops and animated activities over the three days. Some particularly special events were also brought by the public themselves, amongst them were a young man asking his girlfriend to marry him at Dom Pérignon’s Abbey d’ Hautvillers, and on a nostalgic visit to the Dior Atelier, a Dior couturier rediscovering  a dress  that she had made in 1956.

As part of the new collaboration between the LVMH Group and Facebook/Instagram, 12 talented young photographers covered the event with their images accumulating over 110,000 likes. At the same time, three live videos were filmed at Louis Vuitton, Krug and Nicholas Kirkwood and were watched by 25,000 people, Facebook also recorded a total of 30,000 interactions over the three days. Finally, the event’s official hashtag, #JPLVMH, has been seen by 25 million people.

Antoine Arnault, CEO of Berluti, said about the initiative: “Les Journées Particulières were once again an opportunity for the group to highlight the richness and diversity of creativity, craftsmanship and savoir-faire at its Maisons. They enabled us to demonstrate to the public both the beauty of these crafts and how essential they are for the world of tomorrow. I would like to warmly thank our artisans for having shared their passion with all of our visitors.”


Participants in the event were:



LVMH Group’s “Les Journées Particulières” third edition had more than 145,000 visitors


Les Journées Particulières: Several exceptional places in France open for the first time (no reservation needed)

PARIS, 2016-May-20 — /EPR Retail News/ — France, the cradle of the LVMH Group, is quite naturally home to the majority of the events on the Journées Particulières program. Over 20 Houses are proposing a unique “tour de France” of heritage and traditions inspired by excellence. Several exceptional places are open for the first time (no reservation needed).

Louis Vuitton workshop, Sainte Florence
Sainte-Florence is one of 12 Louis Vuitton leather goods workshops in France that preserve and perpetuate the unique leather craftsmanship synonymous with the Maison. The site’s two buildings were completed in 1999 and 2001. Every detail contributes to impeccable quality craftsmanship and the open, modular spaces enable the workshop to quickly adapt to production flows. The site reflects the exacting focus needed to produce city bags and bags for runway shows.

Guerlain’s La Ruche production site in Chartres
Since its founding in 1828 and the launch of the first production facility on what would become the Place de l’Étoile in Paris, Guerlain has always created and manufactured its products in France. This priority continues today, even as 75% of Guerlain products are destined for export markets. Inaugurated in 2015, La Ruche (which means “beehive”) is where Guerlain produces its makeup and skincare lines, reaffirming the commitment of the House to “made in France”, as well as to cutting-edge innovation, excellence in cosmetics and exemplary social and environmental responsibility.

Domaine du Clos des Lambrays, Morey-Saint-Denis
The Domaine du Clos des Lambrays is located at an altitude of 250 meters. These vineyards have been worked since Charlemagne and the Dukes of Burgundy, expressing a natural alchemy where ideal terroir and climate are enhanced by the talents of winemakers. Visitors are invited to tour the estate, its vineyards and the stunning panorama, and discover different steps in the winemaking process in the winery and cellars, where precious bottles of the estate’s oldest vintages are kept.

Exhibition and new guided tour of Hennessy, Cognac
The Cognac house proposes two exceptional new guided tours. Visitors during Les Journées Particulières will be the first to discover the all-new guided tour of Hennessy’s cellars. This innovative, immersive itinerary blends history and modernity, plunging visitors into a 360% sensorial experience that retraces Hennessy’s singular history and global presence.

Visitors will also discover the Hennessy 250 exhibition, celebrating its 250th anniversary. After touring major cities around the world, the exhibition returns to the origins of the House in Cognac for the first showing in France. Conceived as a bridge between the values of Hennessy and contemporary art, the 500-square-meter exhibition is a creative journey during which 11 renowned international artists draw inspiration from the Hennessy spirit to revisit its heritage through a series of original works.

Fondation Louis Vuitton, Paris
The Fondation Louis Vuitton is taking part in Les Journées Particulières for the first time, opening the spectacular building designed by Frank Gehry with no admission fee. Visitors are invited to discover an exclusive exhibition of photographs by Stephan Gladieu entitled “LVMH, Artisans d’Art – Trésors de Savoir-Faire”, dedicated to the exceptional artisans at the Group’s Houses. The current exhibition of Chinese Artists at La Fondation Louis Vuitton will also be open. Plus, visitors will discover the spectacular colorful installation on the building’s sails by Daniel Buren.

Thomas Pink store, Paris
In 2000, Thomas Pink chose rue François-Ier for its Paris flagship store. There, just a few steps off the Champs-Élysées, Thomas Pink invites visitors to discover the art of crafting semi-custom shirts with a choice of 200 exceptional quality fabrics. Thomas Pink proudly carries on this time-honored British tradition with a resolutely contemporary touch.



© Louis Vuitton Malletier

© Louis Vuitton Malletier

Les Journées Particulières: Spotlight on exceptional sites open for the first time for visits without reservations in Italy and UK

PARIS, 2016-May-20 — /EPR Retail News/ — Les Journées Particulières is a resolutely European event, proposing visits to LVMH Houses in France, Italy, Spain, the United Kingdom, Poland and Switzerland. Spotlight on exceptional sites open for the first time for visits without reservations in Italy and the UK.

A deep tradition of excellence, creativity, innovation and heritage are all themes with powerful resonance in Italy, where the Journées Particulières agenda this year includes exclusive visits to rarely seen LVMH Houses.

In Rome, visitors have a chance to tour the Palazzo della Civiltà Italiana, a striking architectural creation built in 1937 and now the headquarters of Fendi. Known as the Colosseo Quadrato, the building is instantly recognizable with its square shape and 260 arches on eight levels. While it has never been open to the public, it is nevertheless well-known, having appeared in countless movies by leading Italian directors. After completely renovating the building in 2015, Fendi has moved its worldwide headquarters and historic fur workshop there. The Journées Particulières offers a unique opportunity to discover a Roman icon and the prestigious Italian house.

The Piedmont region in the foothills of the Italian Alps is home to the Loro Piana spinning mill in Roccapietra, built in 1995. Emblematic of the House’s special relationship with nature, the building is nestled in a valley with a façade inspired by the stones and rocks of the rivers around it. Large bay windows bathe the interior in natural daylight, creating an exceptional working environment where each day the noblest raw materials to be found in the world are transformed into the finest fabrics such as vicuña from the Andes, cashmere, baby cashmere and merino wool.

In Ferrara, visitors are invited to discover the Berluti shoes and leather goods production site, inaugurated in January 2015. The 8,000-square-meter workshop supports the dynamic development of the House, which has been present since 1993 in a region known for excellence in men’s footwear. While machines are used for some steps in the manufacturing process, the emphasis here is on hand-crafted work by skilled artisans. Here, every stage in development from prototypes to manufacturing comes together in a single building.

Other sites are also open without reservation in Italy: Palazzo Fendi, the historic Bulgari store and the Acqua Di Parma store in Rome, as well as theLouis Vuitton shoes factory in Fiesso d’Artico and Pucci’s Villa di Granaiolo.

United Kingdom
A highlight of this third edition of Les Journées Particulières is the participation of several LVMH Houses in Britain, notably in London, which reclaims its reputation as a major European capital of style and artisanal excellence.

Visitors can discover the flagship Nicholas Kirkwood boutique, opened in 2011 in a historic building on Mount Street, a striking choice for one of the most audacious designers of his generation. Throughout Les Journées Particulières, visitors can discover the amazing savoir-faire that goes into each model. What’s more, owners of Nicholas Kirkwood shoes can bring them in to have them monogrammed by an artist. They can also create their very own version of the Beya loafer using a new personalization app.

Located in the heart of the Mayfair district at 15 St. George Street, LVMH House is a striking 18th century building with characteristic Londonian architecture. The site, which hosts training for senior leaders from LVMH and its Houses, will be open to the public during the event. In addition to a presentation of the history of LVMH, visitors can enjoy an exclusive exhibition and video projections.

The Thomas Pink boutique is a highlight of Les Journées Particulières in London. Visitors will also want to discover the Glenmorangie distillery in Scotland. Both are open without reservation, subject to availability.


For the complete program of Les Journées Particulières, click here.

Les Journées Particulières: Spotlight on exceptional sites open for the first time for visits without reservations in Italy and UK

Palazzo della Civiltà Italiana © Fendi

Les Journées Particulières is back from May 20-22 at LVMH Houses

PARIS, 2016-May-12 — /EPR Retail News/ — Les Journées Particulières is back from May 20-22 for three days of backstage discoveries at LVMH Houses. This third edition has a strong digital dimension with an exciting Instagram campaign to let a broad audience experience the event online.

Inspired by the values of sharing and transmission, the digital presence will enable a broad audience to be part of the unique experience offered during Les Journées Particulières via social networks.  A mix of inspiring creativity and discovery, the Instagram photo sharing platform is a perfect medium to cascade key moments during these three days of visits into the heart of secret places.

The LVMH Group is turning over the reins of its Instagram account during the event to ten emerging talents from the international photography scene, selected for the originality and quality of their work. Covering five countries – France, the UK, Spain, Italy and Switzerland – the young artists will capture highlights of Les Journées Particulières and post them in real time on Instagram.

The evening before the event kicks off, two of them will visit five Paris sites to share “a backstage peak backstage” as LVMH Houses get ready to open their doors to the public.

Over the ensuing three days, photos and videos shot by the photographers will bring the excitement of the event to Instagram, joined by a virtual social wall on the Journées Particulières website and reprised in the lobby of LVMH headquarters in Paris.

In addition, Les Journées Particulières will reach an even broader audience through a Facebook Canvas featuring creative content for a retrospective of these three very special days, extending the experience.

Rendezvous from Thursday, May 19 on instagram.com/lvmh and from Friday, May 20 at our Houses. Most of the 53 sites will welcome visitors without reservations, subject to available capacity. Follow this link for the complete program: https://www.lvmh.fr/lesjourneesparticulieres/.