PARIS, 2016-May-20 — /EPR Retail News/ — France, the cradle of the LVMH Group, is quite naturally home to the majority of the events on the Journées Particulières program. Over 20 Houses are proposing a unique “tour de France” of heritage and traditions inspired by excellence. Several exceptional places are open for the first time (no reservation needed).
Louis Vuitton workshop, Sainte Florence
Sainte-Florence is one of 12 Louis Vuitton leather goods workshops in France that preserve and perpetuate the unique leather craftsmanship synonymous with the Maison. The site’s two buildings were completed in 1999 and 2001. Every detail contributes to impeccable quality craftsmanship and the open, modular spaces enable the workshop to quickly adapt to production flows. The site reflects the exacting focus needed to produce city bags and bags for runway shows.
Guerlain’s La Ruche production site in Chartres
Since its founding in 1828 and the launch of the first production facility on what would become the Place de l’Étoile in Paris, Guerlain has always created and manufactured its products in France. This priority continues today, even as 75% of Guerlain products are destined for export markets. Inaugurated in 2015, La Ruche (which means “beehive”) is where Guerlain produces its makeup and skincare lines, reaffirming the commitment of the House to “made in France”, as well as to cutting-edge innovation, excellence in cosmetics and exemplary social and environmental responsibility.
Domaine du Clos des Lambrays, Morey-Saint-Denis
The Domaine du Clos des Lambrays is located at an altitude of 250 meters. These vineyards have been worked since Charlemagne and the Dukes of Burgundy, expressing a natural alchemy where ideal terroir and climate are enhanced by the talents of winemakers. Visitors are invited to tour the estate, its vineyards and the stunning panorama, and discover different steps in the winemaking process in the winery and cellars, where precious bottles of the estate’s oldest vintages are kept.
Exhibition and new guided tour of Hennessy, Cognac
The Cognac house proposes two exceptional new guided tours. Visitors during Les Journées Particulières will be the first to discover the all-new guided tour of Hennessy’s cellars. This innovative, immersive itinerary blends history and modernity, plunging visitors into a 360% sensorial experience that retraces Hennessy’s singular history and global presence.
Visitors will also discover the Hennessy 250 exhibition, celebrating its 250th anniversary. After touring major cities around the world, the exhibition returns to the origins of the House in Cognac for the first showing in France. Conceived as a bridge between the values of Hennessy and contemporary art, the 500-square-meter exhibition is a creative journey during which 11 renowned international artists draw inspiration from the Hennessy spirit to revisit its heritage through a series of original works.
Fondation Louis Vuitton, Paris
The Fondation Louis Vuitton is taking part in Les Journées Particulières for the first time, opening the spectacular building designed by Frank Gehry with no admission fee. Visitors are invited to discover an exclusive exhibition of photographs by Stephan Gladieu entitled “LVMH, Artisans d’Art – Trésors de Savoir-Faire”, dedicated to the exceptional artisans at the Group’s Houses. The current exhibition of Chinese Artists at La Fondation Louis Vuitton will also be open. Plus, visitors will discover the spectacular colorful installation on the building’s sails by Daniel Buren.
Thomas Pink store, Paris
In 2000, Thomas Pink chose rue François-Ier for its Paris flagship store. There, just a few steps off the Champs-Élysées, Thomas Pink invites visitors to discover the art of crafting semi-custom shirts with a choice of 200 exceptional quality fabrics. Thomas Pink proudly carries on this time-honored British tradition with a resolutely contemporary touch.