Lidl awarded ‘Supermarket of the Year’ at this year’s Good Houskeeping Food Awards

LONDON, 2016-Jul-14 — /EPR Retail News/ — Lidl has triumphed at this year’s Good Houskeeping Food Awards, walking away with the coveted title of ‘Supermarket of the Year’ at the ceremony last night.

The award, voted for by readers of the magazine, has been running for over a decade, with Waitrose consistently walking away with the title for a number of years.The win comes as the supermarket goes from strength to strength, continuing to reign as the UK’s fastest growing supermarket, with growth of 16.7% in the period 52 weeks to 19th June 2016 (according to Kantar Worldpanel, Till Roll).

This week also marks the launch of the next chapter of Lidl’s marketing campaign #LidlSurprises. With a history of tactical price led advertising, the first Lidl Surprises campaign marked a major step change for the retailer, putting real customers at the heart of its marketing campaigns. For its latest activity, the supermarket bravely approached real-life sceptics – discovered via social media and independent market research – offering them the opportunity to see for themselves how Lidl’s products are produced, while their genuine experiences could be filmed for the advert.

Commenting on the award, Lidl UK Commercial Director Ryan McDonnell said: “This is an incredible achievement and a great reward for all of the hard work put in by Lidl UK employees across the business over the past year.

More and more people are coming to Lidl for their main shop. This award helps  to reinforce the growing trust and loyalty that customers in the UK have in us, particularly as this award was voted for by readers of Good Housekeeping.”

The win followed Lidl being crowned ‘Own Brand Spirits Retailer of the Year’ at the International Spirits Challenge just hours earlier for the second year running.

Lidl UK Spirits Buyer Hannah Cvetkovic said: “It’s fantastic to be recognised as Spirits Retailer of the Year for the second year in a row. We launched a premium spirits range last Christmas which included a single malt Islay whisky and an artisan gin at unbelievably low prices, which was received incredibly well by our customers. This award confirms that Lidl has sealed its place as a bona fide drinks retailer, showing that old preconceptions held by consumers in the UK have changed.”

The awards are Lidl’s third ‘retailer of the year’ accolade in only a month having been awarded ‘Mid-Size Store of the Year’ at the MSC Awards earlier in June.

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Lidl awarded ‘Supermarket of the Year’ at this year’s Good Houskeeping Food Awards
Lidl awarded ‘Supermarket of the Year’ at this year’s Good Houskeeping Food Awards

Source: Lidl

Lidl becomes lead grassroots partner of The Football Association, The Football Association Wales and the Scottish Football Association until 2018

Neckarsulm, Germany, 2015-11-19 — /EPR Retail News/ — Lidl and The Football Association (The FA), The Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) have today announced that the family  supermarket will become a lead grassroots partner of all three associations until 2018.

This commitment will provide professional coaching and around 1.5million opportunities for children to play annually, increasing participation amongst home grown talent at this exciting time for British football.

In addition to becoming Lead Skills Partner of The FA, Lidl will become Official Supermarket of the England Team. It will also become Official Supplier for both the FAW and Scottish FA on selected products.

For Lidl, the opportunity to work with the three associations, will enable it to invest in the grassroots of the game – in fact, as a result of this new partnership Wales will be launching their first skills programme of this kind.

Backed by the Education Select Committee and quoted in the Government’s Schools PE strategy, football is the most accessible sport for children. The mix of exercise, team work and health benefits is core to Lidl’s values and this partnership allows us to celebrate this.

The partnership kicks off on 17th November 2015, to tie in with England’s friendly against France at Wembley Stadium.

Ryan McDonnell, Lidl UK Purchasing Director said: “This is a fantastic opportunity for Lidl and one that we are both excited and extremely proud to be a part of. We look forward to building successful partnerships with the English, Scottish & Welsh FA’s in developing, the sport at both national and community levels.”

Martin Glenn, CEO of The FA said: “Lidl have joined us at an exciting time as we focus our efforts on supporting the grassroots movement through better facilities and coaching. The Skills programme is a great opportunity for young people to get involved in the game, hone their talents and have fun.”

Jonathan Ford, CEO of The FAW said: “We are extremely excited to welcome a brand such as Lidl within our partner family. Lidl are committed to help develop the game on a local level – increasing participation of children and developing the next generation of young coaches and leaders. The Play More Football programme is the first of its kind in structure and will be a great platform for Lidl to engage with families.”

Jim Fleeting, Scottish FA Director of Football Development said: “Grassroots football in Scotland will benefit from this exciting partnership with Lidl and we are grateful for their support. The Scottish FA’s community scheme will deliver a wide range of participation initiatives, including equality, diversity and inclusion, through our network of partners. These areas will be enhanced greatly and we look forward to working in partnership with Lidl to achieve the collective objective of increasing football participation across Scotland.”

 

SOURCE: Lidl

 

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Lidl becomes lead grassroots partner of The Football Association, The Football Association Wales and the Scottish Football Association until 2018

Lidl becomes lead grassroots partner of The Football Association, The Football Association Wales and the Scottish Football Association until 2018