LONDON, 2016-Jul-14 — /EPR Retail News/ — Lidl has triumphed at this year’s Good Houskeeping Food Awards, walking away with the coveted title of ‘Supermarket of the Year’ at the ceremony last night.
This week also marks the launch of the next chapter of Lidl’s marketing campaign #LidlSurprises. With a history of tactical price led advertising, the first Lidl Surprises campaign marked a major step change for the retailer, putting real customers at the heart of its marketing campaigns. For its latest activity, the supermarket bravely approached real-life sceptics – discovered via social media and independent market research – offering them the opportunity to see for themselves how Lidl’s products are produced, while their genuine experiences could be filmed for the advert.
Commenting on the award, Lidl UK Commercial Director Ryan McDonnell said: “This is an incredible achievement and a great reward for all of the hard work put in by Lidl UK employees across the business over the past year.
More and more people are coming to Lidl for their main shop. This award helps to reinforce the growing trust and loyalty that customers in the UK have in us, particularly as this award was voted for by readers of Good Housekeeping.”
The win followed Lidl being crowned ‘Own Brand Spirits Retailer of the Year’ at the International Spirits Challenge just hours earlier for the second year running.
Lidl UK Spirits Buyer Hannah Cvetkovic said: “It’s fantastic to be recognised as Spirits Retailer of the Year for the second year in a row. We launched a premium spirits range last Christmas which included a single malt Islay whisky and an artisan gin at unbelievably low prices, which was received incredibly well by our customers. This award confirms that Lidl has sealed its place as a bona fide drinks retailer, showing that old preconceptions held by consumers in the UK have changed.”
The awards are Lidl’s third ‘retailer of the year’ accolade in only a month having been awarded ‘Mid-Size Store of the Year’ at the MSC Awards earlier in June.
0800 977 7766
0370 444 1234