LOS ANGELES, 2018-Jan-24 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces their exclusive collaboration with Honda on an exclusive capsule collection of vintage-inspired racing gear. Honda’s brand management agency, Earthbound—using its expertise in uniting brands—helped make the concept a reality.
To celebrate the launch of this exclusive capsule collection, Forever 21 has partnered with Honda to host a contest in which one lucky individual will win a CRF250L Honda motorcycle. For more information on how to enter the contest, please visit: http://bit.ly/2rczHNY
The F21xHonda racing capsule collection consists of iconic Honda designs from the early 1980’s and action sportswear of the 1990’s. Pairing nostalgic Honda racing iconography with updated silhouettes and fabrics to create a modern yet timeless aesthetic, the latest collection includes a variety of men’s and women’s apparel. The women’s collection offers vintage inspired styles from long and short sleeved crop-tops, long sleeve t-shirts and skirts, including items in the Plus size range. The men’s collection features street-wear ready pieces including t-shirts, pull-over sweaters and racing jackets.
“We are so excited to announce our partnership with Honda racing for this 80s & 90s inspired collection. We are always looking for new & unexpected partnerships—this collaboration with Honda racing is especially relevant now with the popularity of racing & motorsport designs,” says Linda Chang, VP of Marketing for Forever 21. “We hope that fans of both Honda racing and our customers will celebrate with us through this collection.”
“Collaborating with a brand like Forever 21 allows us to introduce Honda motorcycles to a completely new audience,” Mike Snyder, Senior Manager of Honda Powersports Marketing said. “We are very happy with the collection they have developed. It does a great job of blending Honda’s Racing history with Forever 21’s fashion sense.”
The F21 x Honda racing collection will launch in stores throughout North America and on Forever21.com on January 23, 2018.
Official hashtag: #F21xHonda
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com
Forever 21 Public Relations
Source: Forever 21, Inc.