Forever 21 collaborates with Honda on an exclusive capsule collection of vintage-inspired racing gear

LOS ANGELES, 2018-Jan-24 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces their exclusive collaboration with Honda on an exclusive capsule collection of vintage-inspired racing gear. Honda’s brand management agency, Earthbound—using its expertise in uniting brands—helped make the concept a reality.

To celebrate the launch of this exclusive capsule collection, Forever 21 has partnered with Honda to host a contest in which one lucky individual will win a CRF250L Honda motorcycle. For more information on how to enter the contest, please visit: http://bit.ly/2rczHNY

The F21xHonda racing capsule collection consists of iconic Honda designs from the early 1980’s and action sportswear of the 1990’s. Pairing nostalgic Honda racing iconography with updated silhouettes and fabrics to create a modern yet timeless aesthetic, the latest collection includes a variety of men’s and women’s apparel. The women’s collection offers vintage inspired styles from long and short sleeved crop-tops, long sleeve t-shirts and skirts, including items in the Plus size range. The men’s collection features street-wear ready pieces including t-shirts, pull-over sweaters and racing jackets.

“We are so excited to announce our partnership with Honda racing for this 80s & 90s inspired collection.  We are always looking for new & unexpected partnerships—this collaboration with Honda racing is especially relevant now with the popularity of racing & motorsport designs,” says Linda Chang, VP of Marketing for Forever 21. “We hope that fans of both Honda racing and our customers will celebrate with us through this collection.”

“Collaborating with a brand like Forever 21 allows us to introduce Honda motorcycles to a completely new audience,” Mike Snyder, Senior Manager of Honda Powersports Marketing said. “We are very happy with the collection they have developed. It does a great job of blending Honda’s Racing history with Forever 21’s fashion sense.”

The F21 x Honda racing collection will launch in stores throughout North America and on Forever21.com on January 23, 2018.

Official hashtag: #F21xHonda

ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

CONTACT INFORMATION:

Forever 21 Public Relations
press@forever21.com

Source: Forever 21, Inc.

Forever 21 celebrates individuality and inclusivity with the #WeAreForever Pre-Fall 2017 collection and campaign

LOS ANGELES, CA, 2017-Jul-24 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers in the world, launches #WeAreForever Pre-Fall 2017 collection and campaign globally, celebrating individuality and inclusivity.

The #WeAreForever campaign embodies the brand identity for the Pre-Fall season, shining a spotlight on a diverse set of global influencers from the world of music, fashion, film and philanthropy. Showcased are R&B singer Khaild, hip-hop artist Leaf, plus-size model Naomi Shimada, philanthropist and LemonAID Warriors founder Lulu Cerone, model, actress and social media star Elizabeth Wheeland and kids style maven Zooey of Zooey in the City. Urban, daring and modern, the Forever 21 Pre-Fall collection explores trends that reflect individual style including street, sport, rocker, grunge and romantic.

For women, crop tops, logo tees, sheer ruffle adorned blouses, slinky slip dresses and velvet and silk camisoles are set against denim jackets, skirts and trousers. The quintessential moto jacket is revamped with studs adding a bit of edge to every day outfits. Beanies, gold hoop earrings, studded belts, knee high socks, rose-colored sunglasses, and metallic booties are abundant thought, creating a look that is both individual and stylish. For men, classics are updated with unique details and pops of color. Two-tone denim and track jackets, velvet hoodies, tie-dye and camouflage prints are paired with gold chains providing a fresh and modern spin. Kids features staples that are must have for any closet including: graphic tees, patched denim jackets and tank dresses.

“We are proud to launch our Pre-Fall campaign, it represents who our brand is and shows how fashion is vehicle for self expression,” says Linda Chang, Forever 21 Vice President of Merchandising. “We aimed to portray a wide array of influencers that are representative of our diverse customer base.”

The Forever 21 Pre-Fall Collection launches globally on Forever21.com on Monday, July 17, 2017 and will be available in stores globally on Thursday, July 27, 2017.

Official hashtag: #WeAreForever

ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

CONTACT INFORMATION:
Forever 21 Public Relations
press@forever21.com

Source: Forever 21

Khalid as the face of Forever 21 Men’s line summer digital campaign

LOS ANGELES, CA, 2017-May-16 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces artist Khalid as the face of their summer digital campaign for #F21XMUSIC and the Forever 21 Men’s line. With nearly half a billion streams worldwide and a rapidly growing social media following, Khalid’s authentic voice perfectly aligns with Forever 21 to connect with and inspire consumers.

“We’re so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly,” says Linda Chang, Vice President of Merchandising for Forever 21. “His youthful authenticity and sense of style embody the spirit of both Forever 21 and our customers.”

“Personal style is really important to my everyday life, so it’s really cool to be partnering with Forever 21 and F21XMUSIC this summer to spread the message and music of American Teen,” says Khalid. “I made this album to freeze-frame where I am in life, at the beginning of young adulthood, and celebrating lots of incredible milestones for the first time.”

The Forever 21 Men’s Collection includes a wide range of fashion-forward and affordable products, including apparel, shoes, and accessories.  The Summer Collection features Forever 21’s private label items as well as an extensive variety of brands. The campaign showcases the breadth of the brand’s menswear and the versatility of the collection, highlighting the summer staples of denim jackets, swim trunks, and t-shirts.

Also included in the campaign is a digital & film lookbook shot by rising photographer Renell Medrano, who was selected by the brand for her raw imagery and storytelling.

The Forever 21 Men’s Summer collection ranges in price from $14-$37 and launches on Forever21.com on Monday, May 15, 2017.

#F21xMusic

ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

CONTACT INFORMATION:

Forever 21 Public Relations
press@forever21.com

Source: Forever 21

Forever 21 announces songstress Justine Skye as the global campaign face of its 2017 Festival collection

LOS ANGELES, CA, 2017-Mar-30 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces today the global campaign face of their 2017 Festival collection, songstress Justine Skye.  With over two million views on YouTube, the Roc Nation records singer/songwriter’s fashion-forward style and social media presence are perfectly in line with Forever 21 making this the ultimate partnership.

“We are thrilled to be collaborating with Justine Skye, an artist who has a unique sense of style that embodies the spirit of Forever 21,” says Linda Chang, Vice President of Merchandising for F21. “The connection between new talent, music and fashion has never been stronger and we know our customers will be drawn to her energy and style.”

“Fashion has always been an important part of my life, and I am thrilled to be partnering with Forever 21, a brand that embraces fashion-forward style, diversity and creativity,” says Justine Skye. “This festival collection reflects my personal style, and I can’t wait for my fans to see the pieces.”

To celebrate the launch of the Forever 21 Festival Collection, Justine Skye will make an in-store appearance, open to the public, to unveil and perform her new song “Flames. Written by The Dream, “Flames” was the perfect musical accompaniment to the Forever 21 campaign. The music video will also be premiered at the in store appearance event as well. Customers will have the chance to meet Justine Skye at Forever 21, at The Americana at Brand in Glendale starting at 6:00 p.m. PST on Thursday, March 23, 2017.

The Forever 21 Festival Collection pays tribute to festival season and celebrates F21xMusic. A fresh take on urban sporty style, silhouettes are cropped and layering pieces are oversized providing just the right amount of cool girl attitude. A palette of metallic silver, scarlet red, and black featured alongside offbeat pops of neon yellow and royal blue create a bold statement.

The Forever 21 Festival collection launches in stores globally and on Forever21.com on Friday, March 24, 2017.

#F21xMusic

ABOUT FOREVER 21

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

CONTACT INFORMATION:

Forever 21 Public Relations
press@forever21.com

Source: Forever 21

Forever 21 to raise fund for The Keep A Breast Foundation during Breast Cancer Awareness month

Los Angeles, California, 2016-Oct-06 — /EPR Retail News/ — Forever 21, one of the most recognized and largest fashion retailers in the world, continues their support of Breast Cancer Awareness month by partnering with global non-profit organization The Keep A Breast Foundation on a limited-edition women’s capsule collection for a third consecutive year.

One dollar from the purchase of every item sold in the collection between September 21 – October 31, 2016, will be donated to The Keep A Breast Foundation. The 8 piece capsule collection is comprised of women’s loungewear pieces including a beanie, a bodysuit, caps, hoodies, leggings, socks and tees ranging in price from $3.90 – $22.90. Additionally, the pieces in the collection feature inspirational mottos such as “Believe,” and “Powerful” that aim to empower.

“We are happy to continue our partnership with The Keep A Breast Foundation for the third year in a row,” said Linda Chang, Vice President of Merchandising. “This partnership provides us with an opportunity to raise funds for a terrific cause, empowering young people with health education and support.”

“We are so honored to be partnering with a globally recognized brand, like Forever 21, that is not only influential but targets the key demographic for prevention – millennials,” said Shaney jo Darden, Founder of The Keep A Breast Foundation.

The Forever 21 Breast Cancer Awareness Collection will launch in Forever 21 stores globally and on Forever21.com beginning Wednesday, September 21, 2016.

Hashtag: #GiveToLoveLoveToGive  #F21xKAB

ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

CONTACT INFORMATION:
Forever 21 Public Relations
press@forever21.com

Source: Forever 21

Forever 21 collaborates with Justin Bieber and Bravado with exclusive 8-piece capsule collection

Los Angeles, California, 2016-Sep-01 — /EPR Retail News/ — Forever 21, one of the largest independent and most recognized fashion retailers in the world, has announced its collaboration with global superstar Justin Bieber and Bravado, the industry leader in music merchandise, with an exclusive 8-piece capsule collection in celebration of Justin Bieber’s Purpose World Tour.

The Forever 21 x Justin Bieber Purpose Tour Collection will launch on Forever21.com on Monday, August 22, and in stores on Monday, August 29, 2016. Prices in the collection range between $17.90 and $34.90.

The limited edition women’s collection features concert merchandise styles with oversized t-shirts, tanks, hoodies and sweatpants with “Purpose Tour,” “Justin Forever” and “Bieber” inscribed scripts as well as images of Justin Bieber.

“We are pleased to partner with Justin Bieber and Bravado to celebrate one of the most influential musicians of this generation,” said Linda Chang, Forever 21 Vice President of Merchandising. “This collection will give our customers and Justin Bieber fans access to one of the most in-demand merchandise lines in the world.”

Recently featured in the New York Times Style section as one of the hottest trends in street fashion, The Purpose World Tour merchandise collection is seamlessly incorporated into Justin’s on-stage wardrobe, along with custom pieces made specifically for the tour.  The collection has been heralded by streetwear and fashion blogs, and eagerly snatched up by fans since its introduction earlier this year.

Justin Bieber’s latest album Purpose opened at #1 in over 100 countries around the world, and has gone on to sell over 8 million copies globally. Purpose shattered global streaming records and has yielded three consecutive #1 singles in the US – “What Do You Mean,” “Sorry,” and “Love Yourself.” Justin recently wrapped the North American leg of his Purpose World Tour with two sold out shows at Madison Square Garden. The tour continues with shows in Japan, followed by an extensive European beginning in early September.

ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

CONTACT:

Forever 21 Public Relations
press@forever21.com

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Forever 21 collaborates with Justin Bieber and Bravado with exclusive 8-piece capsule collection
Forever 21 collaborates with Justin Bieber and Bravado with exclusive 8-piece capsule collection

 

Source: Forever 21

Forever 21 further expand its digital presence by unveiling #F21xMusic on its Tumblr account

LOS ANGELES, CA, 2016-Apr-09 — /EPR Retail News/ — Forever 21, one of the world’s most followed brands on social media, continues to expand its digital presence by unveiling #F21xMusic on the brand’s first ever dedicated Tumblr account: Forever21.Tumblr.com

The Forever 21 Tumblr is a curated hub of discovery for music and fashion that integrates all content for #F21xMusic – a designated hashtag for the brand’s music initiatives. The Forever 21 Tumblr will grant fans insider access to exclusive interviews, Spotify playlists, pictures from the hottest music festivals from around the globe, ticket giveaways and content from up-and coming to established artists. In working with the major and independent labels, Forever 21 Tumblr’s launch will include interviews and content from more than 15 artists throughout the first month. Forever 21 fans will also find styling tips for how to perfect effortless off-duty music style as well as the best street style looks from fans that upload an ensemble of themselves in Forever 21 using #F21xMusic. The brand’s other social channels will incorporate additional music content including Snapchat takeovers by some of today’s most in demand artists and Instagram posts combining music and fashion.

“We are thrilled to launch a new social media platform to connect with our fans. With Tumblr’s highly engaged millennial user base, it was the perfect platform for us to continue engaging with our fans but with a fresh spin. We are offering our customers a unique online one-stop destination for music and fashion,” said Linda Chang, Vice President of Merchandising at Forever 21.

The Forever 21 Tumblr page launches April 4, 2016.

Forever21.Tumblr.com  #F21xMusic

ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com

 

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Forever 21 further expand its digital presence by unveiling #F21xMusic on its Tumblr account

Forever 21 further expand its digital presence by unveiling #F21xMusic on its Tumblr account

EPR Retail News