LOS ANGELES, CA, 2017-Mar-30 — /EPR Retail News/ — Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces today the global campaign face of their 2017 Festival collection, songstress Justine Skye. With over two million views on YouTube, the Roc Nation records singer/songwriter’s fashion-forward style and social media presence are perfectly in line with Forever 21 making this the ultimate partnership.
“We are thrilled to be collaborating with Justine Skye, an artist who has a unique sense of style that embodies the spirit of Forever 21,” says Linda Chang, Vice President of Merchandising for F21. “The connection between new talent, music and fashion has never been stronger and we know our customers will be drawn to her energy and style.”
“Fashion has always been an important part of my life, and I am thrilled to be partnering with Forever 21, a brand that embraces fashion-forward style, diversity and creativity,” says Justine Skye. “This festival collection reflects my personal style, and I can’t wait for my fans to see the pieces.”
To celebrate the launch of the Forever 21 Festival Collection, Justine Skye will make an in-store appearance, open to the public, to unveil and perform her new song “Flames. Written by The Dream, “Flames” was the perfect musical accompaniment to the Forever 21 campaign. The music video will also be premiered at the in store appearance event as well. Customers will have the chance to meet Justine Skye at Forever 21, at The Americana at Brand in Glendale starting at 6:00 p.m. PST on Thursday, March 23, 2017.
The Forever 21 Festival Collection pays tribute to festival season and celebrates F21xMusic. A fresh take on urban sporty style, silhouettes are cropped and layering pieces are oversized providing just the right amount of cool girl attitude. A palette of metallic silver, scarlet red, and black featured alongside offbeat pops of neon yellow and royal blue create a bold statement.
The Forever 21 Festival collection launches in stores globally and on Forever21.com on Friday, March 24, 2017.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 815 stores in 57 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: www.newsroom.forever21.com
Forever 21 Public Relations
Source: Forever 21