Retail Focus noted Kesslers & L’Oréal as ‘Top-of-the-POPs’ for their Giorgio Armani Si point-of-purchase display range

LONDON, 2015-10-28 — /EPR Retail News/ — Retail Focus highlights Kesslers’ collaboration with L’Oréal Designer Fragrances for the in-store launch ofGiorgio Armani Si.

The retail news publication, which  provides innovations and trends across the industry, noted Kesslers & L’Oréal as ‘Top-of-the-POPs’ for  their Giorgio Armani Si point-of-purchase display range.

The point-of-purchase displays, designed and manufactured by Kesslers International, successfully created a uniformed brand presence in-store. The range of different sized displays produced, successfully accommodated the brand’s full national distribution outlets from; high-end flagship stores to mass-market department stores. The displays effectively brought the above the line TV advertising campaign, featuring Kate Blanchett, to life in-store.

Kesslers were pleased to have been highlighted in the magazine’s long-running feature, which each month, promotes one of the industry’s leading point-of-purchase display solutions.

To read the full article visit Retail Focus: http://bit.ly/1NpDGrL

SOURCE: Kesslers International Ltd
Contact us: +44 (0) 208 522 3000 | info@kesslers.com

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Retail Focus noted Kesslers & L’Oréal as ‘Top-of-the-POPs’ for their Giorgio Armani Si point-of-purchase display range

Retail Focus noted Kesslers & L’Oréal as ‘Top-of-the-POPs’ for their Giorgio Armani Si point-of-purchase display range

Get Great Nails on a Budget This Winter with Fragrance Direct

As winter rolls in, this doesn’t mean our nails should have to suffer. Online perfume retailer Fragrance Direct are also specialists in budget beauty and cosmetics, and here are just a handful of their most popular nail polishes that will brighten up nails without harming the bank balance.

Calvin Klein Splendid Colour Nail Polish 10ml (£1.99 each)

Calvin Klein is not immediately known for its range of beauty products, but this Splendid Colour Nail Polish is one of the highlights of their cosmetic collection. Fragrance Direct customers are big fans of this Splendid Colour Nail Polish for its smooth application, quick-drying nature and its gorgeous selection of colours that ranges from Hint of Pink to Electric Blue.

OPI Nail Lacquer 15ml (£5.99 each)

OPI is one of the leading names in nail beauty, and this fast-drying, chip-resistant Nail Lacquer is a popular purchase. There are dozens of bold colour shades available in the OPI Nail Lacquer range at Fragrance Direct, all of which come with eccentric names such as Who The Shrek Are You? and A Taupe The Space Needle.

Revlon Nail Enamel 14.7ml (99p each)

With its incredibly low price tag, this Revlon Nail Enamel provides the ultimate value for money when it comes to budget nail care. This nail polish will produce a smooth application and luminous, pearlescent finish, and the Nail Enamel is available from Fragrance Direct in luscious pastel colours such as Touch of Mauve, Peach Nectar and Scene Stealer.

L’Oreal Resist and Shine Titanium Nail Polish 9ml (£1.25 each)

L’Oreal Resist and Shine Titanium Nail is an extremely robust nail polish, providing a smooth finish that will resist chipping and damage for up to seven days. With a blend of Ceramide R and a unique SiliProtect Complex, this nail polish works to strengthen the nail and fix the nail colour firmly into place, giving it a long lasting shine.

Rimmel 60 Seconds Nail Polish 12ml (99p each)

For those who can’t afford to hang around waiting for their nails to dry, this Rimmel 60 Seconds Nail Polish is the perfect solution. With a bold selection of colours ranging from Portobello Pink to Deliciously Dark, this Rimmel nail polish needs to just one coat on your nails, and will dry in as little as one minute so you can hit the road as quickly as possible.

There are plenty more high quality nail polishes, varnishes and other nail care products on offer at Fragrance Direct, so if you are looking for the perfect budget nail beauty items this winter, be sure to visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
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Scottish online cosmetics company Beauty Counter Direct have announced an impressive 43% like-on-like increase in sales

Defying the economic downturn, Beauty Counter Direct’s December figures prove that beauty products and cosmetics are increasingly popular. The so-called, ‘lipstick effect’, first evident during the Great Depression 1929-1933 when lipstick sales rocketed 25%, should perhaps be renamed the ‘cosmetics effect’ as sales increase across the board. In the pre-Christmas period Beauty Counter Direct’s skin care product sales increased by 65%, cosmetics by 58% and fragrances were up by 17%. During the same period, mascara sales more than doubled.

Julie Wood, Managing Director of Beauty Counter Direct says: “Our sales prove that people like to keep up appearances despite the dismal outlook. Treating yourself to less expensive luxuries has never been so popular. Customers want low cost and high impact.”

Sales figures from one of the world’s biggest cosmetics companies, L’Oreal, endorse this theory. Their sales were up 5.3% in the first half of the year.

RAB Capital analyst Dhaval Joshi explains the increase: “The evidence shows that when budgets are squeezed people simply substitute large extravagances for small luxuries.” Wood backs up this comment: “Our customers are buying larger volumes of cheaper products.”

Beauty Counter Direct was started by Julie Wood in 2005 after spotting a gap in the market for direct designer selling. The company employs eight people and is hoping to increase staff levels in 2009. Their best selling item is YSL Touche Eclat (RRP £22.50), which costs £16.99. Their product range stretches from eye pencils at 50 pence to Elizabeth Arden Prevage Anti Ageing Cream (RRP £145) at £98.99. Over one hundred brands include Estee Lauder, Lancôme, Clarins, Clinique and Yves Saint Laurent. They offer discounts of up to 70% on high street prices and cater for the grooming needs of both men and women.

Beauty Counter Direct specialises in discount cosmetics, skin care products, fragrances, beauty products and accessories from a wide range of premium designer brands. They provide a new way to buy your favourite beauty products offering both great savings and greater convenience. Browse through their extensive range at your convenience. Ordering couldn’t be simpler, and with a choice of three flat rate delivery options, including guaranteed next day delivery, orders are with you in no time. The dedicated Customer Service Team can provide impartial advice and product information.

Via EPR Network
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