LONDON, 2015-10-28 — /EPR Retail News/ — Retail Focus highlights Kesslers’ collaboration with L’Oréal Designer Fragrances for the in-store launch ofGiorgio Armani Si.
The retail news publication, which provides innovations and trends across the industry, noted Kesslers & L’Oréal as ‘Top-of-the-POPs’ for their Giorgio Armani Si point-of-purchase display range.
The point-of-purchase displays, designed and manufactured by Kesslers International, successfully created a uniformed brand presence in-store. The range of different sized displays produced, successfully accommodated the brand’s full national distribution outlets from; high-end flagship stores to mass-market department stores. The displays effectively brought the above the line TV advertising campaign, featuring Kate Blanchett, to life in-store.
Kesslers were pleased to have been highlighted in the magazine’s long-running feature, which each month, promotes one of the industry’s leading point-of-purchase display solutions.
To read the full article visit Retail Focus: http://bit.ly/1NpDGrL
SOURCE: Kesslers International Ltd
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