Taco Bell kicks off countdown toward National Taco Day

Taco Bell kicks off countdown toward National Taco Day

Taco Bell celebrates the most wonderful time of the year with season-long activities, including a holiday dinner at the Taco Bell Test Kitchen via OpenTable

Irvine, Calif., 2017-Sep-25 — /EPR Retail News/ — For taco fans around the world, now is the most wonderful time of the year. This year Taco Bell is taking National Taco Day on October 4th and making it a season-long celebration of the holiday it truly is. Complete with its very own animated holiday special, an exclusive feast at the Taco Bell Test Kitchen and a National Taco Day Gift Set that anyone can give or receive, the season of tacos begins today.

“With calendars now awash in every manner of ‘hashtag holiday,’ we know that National Taco Day stands apart, and we want to help our fans embrace the true holiday spirit with an array of new traditions,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “At this time I want to personally wish our fans a hearty ‘Seasoned Beefings,’ and a very happy National Taco Day to all.”

Echoing the classic holiday animated specials that define holiday tradition, Taco Bell will ring in taco season with the premiere of “Glen and The Magic Taco” on September 25th as the countdown to National Taco Day continues. The loveable animated digital short will feature beloved characters, including Chef Glen, inspired by Taco Bell’s founder Glen Bell, and will tell the story of National Taco Day’s origin according to Taco Bell.

A holiday isn’t complete without a gathering with friends and family, which is why on National Taco Day Taco Bell will host fans for an exclusive dinner at the home of taco innovation – Taco Bell’s Test Kitchen. Fans will have the chance to score a seat via OpenTable for a dinner on October 4th in the top-secret test kitchen where revolutionary food creations like the Doritos Locos Tacos and Quesalupa were dreamed up. The dining experience will celebrate the iconic taco with a 5-course menu created and plated by Taco Bell’s top chefs and innovators.

For the taco lover who has everything, there is really only one gift sure to be on everyone’s list for National Taco Day. Taco Bell will be offering a National Taco Day Gift Set in participating restaurants on October 4th only, equipped with customers’ four classic Taco Bell tacos for five dollars: Nacho Cheese, Cool Ranch, and Fiery Doritos Locos Tacos and, of course, the iconic Crunchy Taco, all “gift wrapped” in a limited edition wrapper and specially boxed.

To join in on the countdown toward National Taco Day – and for more on reservations for Taco Bell’s Test Kitchen – fans are invited to tune into Taco Bell’s Facebook on September 25th and check out Ta.co/Day for additional ways to celebrate.

About OpenTable
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world’s leading provider of online restaurant reservations, seating more than 23 million diners per month via online reservations across more than 43,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated over 1.4 billion diners around the world via online reservations. OpenTable is headquartered in San Francisco and has bookable restaurants in more than 20 countries, including Australia, Canada, Germany, Ireland, Japan, Mexico, the Netherlands, United Kingdom and the United States.Restaurants are available for reservations in Dutch, English, French, German, Japanese, and Spanish languages.

OpenTable, OpenTable.com, OpenTable logos, and other service names are the trademarks of OpenTable, Inc. and/or its affiliates.

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

SOURCE: Taco Bell

Taco Bell teams up with NBA for the “Steal a Game, Steal a Taco” promotion

IRVINE, Calif., 2017-May-23 — /EPR Retail News/ — No matter which team you’re rooting for in this year’s National Basketball Association (NBA) Finals, everyone can agree, team Taco Bell is a team every fan can support. For the second consecutive year, Taco Bell is teaming up with the NBA for the “Steal a Game, Steal a Taco” promotion. That means the first team to steal a win on the road during the 2017 NBA Finals also wins a free Doritos® Locos Taco for everyone in America. Whether you have a stake in the game, your team didn’t make it to the Finals or you don’t even typically watch basketball, everyone can cheer for free tacos and team Taco Bell.

The 2017 NBA Finals begin Thursday, June 1 on ABC. If the road team wins Game 1, Game 2 or Game 3, America will get a free Doritos® Locos Taco on Wednesday, June 13 from 2 p.m. to 6:00 p.m. (local time) at all participating U.S. Taco Bell locations. If the road team wins Game 4, Game 5, Game 6 or Game 7, America will score a free Doritos® Locos Taco on Tuesday, June 20 from 2 p.m. to 6 p.m. (local time) at all participating U.S. Taco Bell locations. Check out www.TacoBell.com/StealATaco for more information on how to receive a free Doritos® Locos Taco.

“Crunch time during the NBA Finals has a whole new meaning when a stolen win on the road means everyone in America can again win a free Doritos® Locos Taco from Taco Bell,” said Marisa Thalberg, Chief Marketing Officer, Taco Bell Corp. “Regardless of which team ultimately wins the championship, we love that the real winners will be taco fans everywhere.”

“We are thrilled to once again partner with Taco Bell during this year’s NBA Finals,” said Kerry Tatlock, Senior Vice President, Global Partnerships, NBA. “The Finals are an exhilarating experience. Having fans root for the competing teams as well as for a chance to win a free taco brings even more excitement.”

The 2017 “Steal a Game, Steal a Taco” campaign follows the brand’s highly successful NBA partnership for the 2016 Finals, in which the Golden State Warriors won Game 4 against the Cleveland Cavaliers while on the road in Cleveland, winning free tacos for America. Taco Bell has historically also partnered with Major League Baseball (MLB) for the brand’s “Steal a Base, Steal a Taco” campaigns in the 2007, 2008, 2012, 2015 and 2016 World Series.

Program Rules
Program rules can be found at www.TacoBell.com/StealATaco

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.Like:

Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:
Public relations
949-863-3915
e-mail at media@tacobell.com

Source: Taco Bell Corp.

Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken

Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken

 

The shell is the chicken. The chicken is the shell.

Irvine, Calif., 2017-Jan-14 — /EPR Retail News/ — Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crispy chicken. The Naked Chicken Chalupa will bare all nationwide on January 26, clucking the trend of traditional fried chicken.

“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”

The shell is made with four ounces of marinated, all-white-meat, antibiotic-free* chicken kicked up with bold Mexican spices and seasoning, and is packed with fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch. The mouthwatering combination brings a fresh, crisp flavor with a kick of spice to the menu like never before.

The Naked Chicken Chalupa saw buzzworthy tests in select markets in both 2015 (Bakersfield, CA) and 2016 (Kansas City, MO), and will now make its full reveal nationwide. Crisped to perfection to deliver a solid crunch for just $2.99, it will also be featured in a $5 Box including a Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink.

Fans are encouraged to follow along leading into the nationwide launch of the Naked Chicken Chalupa using the hashtag #NakedChickenChalupa. Further details, and some rebellious surprises, will be shared as January 26 approaches.

* Chicken raised without antibiotics important to human-medicine

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries
Tel: 949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

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Taco Bell opens new location on the Las Vegas Strip; unveils first logo refresh in over 25 years

Unveils Flagship Restaurant in Las Vegas, New Logo, and the Taco Bell Experience of the Future

Irvine, Calif., 2016-Nov-14 — /EPR Retail News/ — Taco Bell makes its debut on the Las Vegas Strip today, becoming the brand’s 7,000th restaurant and first flagship destination.

Alongside its opening, Taco Bell revealed its first logo refresh in over 25 years and follows the recent unveiling of new restaurant design concepts. These latest developments represent the brand’s evolution and growth plan to become a $15 billion brand by 2022 while adding 2,000 new restaurants globally and 100,000 new jobs in the U.S.

“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” said Taco Bell CMO, Marisa Thalberg. “This flagship restaurant is our ultimate expression of the Taco Bell brand, and lifestyle.”

A Flagship Experience
Las Vegas becomes the fourth Taco Bell Cantina restaurant to open, following Wicker Park Chicago, SOMA San Francisco and Austin, and the first of its kind to offer 24-hour service. The flagship restaurant is centrally-located on the Las Vegas Strip on Harmon Corner, directly across from CityCenter and The Cosmopolitan Hotel.

The restaurant will offer a dining atmosphere fit for the lifestyle of the Vegas Strip, inclusive of experiences unique to Taco Bell Cantinas:

• Retail: The Taco Bell retail experience is the latest example of how the brand looks to create new cultural ground. For the first time, customers can now purchase exclusive Taco Bell merchandise and memorabilia in the restaurant. Selections include limited edition Las Vegas branded retail and newly designed brand merchandise, ranging from hats, shirts and bags to bikinis, rings and sweatshirts. Select branded merchandise will also be available online in Taco Bell’s Taco Shop.
Freeze Wall: Eight Freeze drink taps line the back wall. Equipped with eight base flavors (Margarita, Cola, Pina Colada, Lemonade, Orange, Baja Blast, Cherry and Blue Raspberry), customers can add alcohol (Tequila, Rum, Vodka, Whiskey and Spiced Rum) and additional flavors for customized concoctions. Both Freezes and Twisted Freezes (those including alcohol) will be served in 16 or 32oz. souvenir cups.
Technology: The flagship restaurant will feature digital menu boards and digital ques to monitor your order process, in addition to portable ordering tablets to reduce wait times. The 16 screens lining the interior wall will feature entertainment, live-stream video, sports and social media conversation.
Transparency: An open kitchen design and food served in open-faced baskets gives customers a look inside Taco Bell’s quality ingredients.
Shareables: Cantina restaurants feature a tapas-style menu of shareable appetizers – including nachos, quesadillas and chicken fingers, in addition to the full craveable and affordable Taco Bell Menu.
Vegas Touches: Dedicated space for DJ entertainment, Wall of Taps, outdoor misters and heaters, community style seating, VIP lounges and unique custom artwork will also be featured. The two story building is faced with a wall of glass, an upstairs mezzanine and lounge overlooking the action and an outdoor patio right in the middle of it all on Harmon Corner and the Vegas Strip.

Brand Evolution – 25 Years in the Making
While Taco Bell restaurants have seen continuous evolution, the logo has remained unchanged. In fact, the previous logo made its debut back in 1995.

In what the brand terms an “evolution, not revolution,” the new logo mirrors the new restaurant strategy: one size doesn’t fit all. In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework.

Digital rollout of the logo refresh takes place today, while physical assets like restaurant design, packaging and impacted retail partners will roll out more gradually, depending on development and refresh timelines.

The refreshed logo was created is partnership with the leading creative consultancy Lippincott and Taco Bell’s internal design group, TBD.

Brand Growth
In 2015, Taco Bell opened over 275 new restaurants, remodeled about 600 more, and is currently on pace to exceed both numbers in 2016. Of the 2,000 restaurants planned to be built by 2022, 200 will be urban locations – a typically underrepresented geographic area for the brand.

“Building new restaurants is a key component to the overall growth and evolution of Taco Bell,” said Brian Niccol, Chief Executive Officer at Taco Bell Corp. “Great design, great food and great economics are at the heart of our growth.”

Urban concept restaurants have five things in common that differentiate them from standard Taco Bell restaurants: décor, local artwork, open kitchen layout, open plating and shareable menus. In 2015, Taco Bell also opened up the first of its two Cantina restaurants in San Francisco and Chicago. Cantina restaurants may also serve alcoholic beverages, which can include beer, wine, sangria and twisted Freezes.

Future Urban and Cantina locations are currently in development in Cincinnati, Berkeley, Fayetteville, San Antonio and Cleveland, while numerous cities across the U.S. are under consideration for future locations.

ABOUT TACO BELL® CORPORATION

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries please call:
949-863-3915
e-mail: media@tacobell.com

Source: Taco Bell Corp.

Taco Bell partners with MLB to give America the tastiest steal during the 2016 World Series

The first player to steal a base during the World Series wins everyone in America free Doritos® Locos Tacos

Irvine, Calif., 2016-Oct-22 — /EPR Retail News/ — No matter which team baseball fans are rooting for in this year’s World Series, the one thing everyone can cheer for is free tacos. Taco Bell® is once again teaming up with Major League Baseball (MLB) to give America the tastiest steal during the 2016 World Series. The “Steal a Base, Steal a Taco” promotion gives America a free Doritos® Locos Taco if a player, or more aptly named “Taco Hero,” steals a base during the World Series, which begins on Tuesday, Oct. 25 on FOX

“Since we first created the “Steal a Base, Steal a Taco” program in 2007, a whole new category of hero has been created in sports: the Taco Hero. It’s an accolade specific to those athletes whose stolen base feat during the World Series has earned them a hallowed place in the hearts of taco lovers across the country,” said Marisa Thalberg, Chief Marketing Officer, Taco Bell Corp. “We are excited to bring this event back again in the 2016 World Series. We look forward to rooting along with the country in the hopes that a player will manage to ‘steal’ another free taco for America and we will be able to induct a brand new ‘Taco Hero.’”

This year’s “Steal a Base, Steal a Taco” campaign marks the fifth time that Taco Bell and Major League Baseball have held the promotion. The first “Steal a Base, Steal a Taco” campaign was a huge hit, pun intended, when it launched in 2007. Jacoby Ellsbury, then of the Boston Red Sox, stole second base in Game Two of that year’s World Series, becoming America’s first Taco Hero and earning America a free taco. The program returned to the World Series the following year, continuing to delight fans with delicious, free Taco Bell, when Jason Bartlett of the Tampa Bay Rays stole second base in the fifth inning of Game One. In the 2012 World Series, Ángel Pagán of the San Francisco Giants became a Taco Hero by stealing second base in the eighth inning of Game Two. Most recently, Lorenzo Cain of the Kansas City Royals won a free A.M. Crunchwrap® for America by stealing second base in the sixth inning of Game One of the 2015 World Series.

“The World Series is the biggest stage in baseball and a perfect setting for Taco Bell’s “Steal A Base, Steal A Taco” promotion,” said Noah Garden, MLB Executive Vice President, Business. “Baseball fans will be rooting for their favorite team but free tacos are something we can all agree to rally behind.”

If a base is stolen in Game One or Two of this year’s World Series, all of America will get a free Doritos® Locos Taco on Wednesday, November 2 from 2 p.m. to 6:00 p.m. (local time) at all participating Taco Bell locations. If the first stolen base of the World Series takes place during Game Three or later, America will score a free Doritos® Locos Taco on Thursday, November 10 from 2 p.m. to 6 p.m. (local time) at all participating US Taco Bell locations. Fans are invited to check out www.TacoBell.com/StealABase for more information on how to receive a free Doritos® Locos Taco. Limit one (1) free Doritos® Locos Taco per person.

Taco Bell will support the campaign with an integrated marketing effort that includes advertising (television, online), social media and public relations. Follow along to see who will become America’s next Taco Hero at the 2016 World Series.

Program Rules
If an eligible base is stolen during the Games, Taco Bell will make an announcement through selected media channels, including a press release and its web site (www.tacobell.com/stealabase), that eligible consumers can obtain one Free Doritos® Locos Taco on Wednesday, November 2, 2016 (if the first base is stolen in Games 1 or 2 on October 25 or 26) OR Thursday, November 10, 2016 (if the first base is stolen in Games 3-7, on October 28, 29, or 30, or November 1 or 2) (“Redemption Date”) only. To obtain the Free Doritos® Locos Taco, consumers must visit any participating Taco Bell® restaurant in one of the fifty (50) United States or the District of Columbia between 2:00 p.m. and 6:00 p.m. (local time) on the Redemption Date only and request a free Doritos® Locos Taco. Free Doritos® Locos Taco will not be offered on any other date or time, regardless of circumstance. Limit one (1) Free Doritos® Locos Taco per person. Participating Taco Bell restaurant manager reserves the right to deny Free Doritos® Locos Taco to any person he/she reasonably believes has already received a Free Doritos® Locos Taco or has engaged in any other fraudulent activity. All eligible consumers: Everyone in line at a participating Taco Bell restaurant before 6:00 p.m. local time on the Redemption Date will receive a Free Doritos® Locos Taco while supplies last. Free Doritos® Locos Taco offer is subject to store availability and Taco Bell reserves the right to substitute an item of equal or greater value due to unavailability. All restaurant managers’ decisions are final regarding this Free Doritos® Locos Taco offer. As a condition of the offer, each consumer agrees: (a) to release, and hold harmless Major League Baseball Properties, Inc., Major League Baseball Enterprises, Inc., Major League Baseball Properties Canada Inc., MLB Japan Co., Ltd., Major League Baseball Europe, Ltd., MLB Advanced Media, Inc., MLB Advanced Media, L.P., MLB Media Holdings, Inc., MLB Media Holdings, L.P., MLB Online Services, Inc., The MLB Network, LLC, the Office of the Commissioner of Baseball, the Major League Baseball Clubs, and their respective subsidiary or affiliated companies, and each of their respective shareholders, employees, parents, directors, officers, affiliates, representatives, agents, successors, and assigns (hereinafter, “MLB Entities”), Sponsor and each of their respective affiliates, subsidiaries, retailers, sales representatives, distributors and franchisees, and each of their officers, directors, employees and agents (“Promotional Parties”), from any and all claims, demands, losses, promises, causes of action, injuries, damages and/or liabilities, that may arise, directly or indirectly, in whole or in part, from the participation in this Promotion or from the receipt or use or misuse of the Free Doritos® Locos Taco, or any travel or activity related to the receipt or use of the Free Doritos® Locos Taco (b) under no circumstances will entrant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, special, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Promotion or any Free Doritos® Locos Taco or any advertising, marketing, promotion or publicity materials in connection therewith, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs. By participating, each consumer agrees that all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, consumer’s rights and obligations, or the rights and obligations of the Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of State of California, without giving effect to any choice of law or conflict of law rules. By participating, entrants consent to the exclusive jurisdiction and venue of the federal, state and local courts for Irvine, California for the resolution of any disputes related to this Promotion.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS:

Public relations inquiries
949-863-3915
e-mail atmedia@tacobell.com

Source: Taco Bell Corp.

Taco Bell kicks off PlayStation® VR sweepstakes with virtual reality pop-up experience in New York City

Irvine, Calif., 2016-Sep-18 — /EPR Retail News/ — Virtual reality is one of the hottest gifts this holiday season — and Taco Bell knows hot. That’s why Taco Bell is teaming up with Sony Interactive Entertainment to give away PlayStation®VR before it’s available in stores.

Beginning September 15, each Taco Bell® Big Box will provide a unique code for consumers to text in for a chance to be one of the first to win a PlayStation®VR headset. The Taco Bell Big Box includes the new Cheddar Habanero Quesarito, a Doritos® Locos Taco, a Crunchy Taco and a medium fountain drink. Boxes will be available during the promotion from Sept. 15 to Oct. 19 at participating Taco Bell locations while supplies last.

What better way to kick off the virtual reality promotion of the season than with a real life Taco Bell pop-up in New York City, the Taco Bell VR Arcade? The pop-up, located at 79 Greene Street in New York’s SoHo neighborhood, will run Thursday, Sept. 15 and Friday, Sept. 16. From 11 a.m. to 5 p.m. Taco Bell and VR fans can demo PlayStation®VR, several launch games and, of course, enjoy delicious Taco Bell food.

“Taco Bell is a brand that lives at the intersection of food and culture, and that is why we’re particularly excited to give people the chance to be among the first to access the hottest tech this season with PlayStation®VR — along with our limited edition spicy Quesarito $5 box. It’s two exclusives brought together,” said Marisa Thalberg, chief marketing officer at Taco Bell. “For those in the New York City area, we invite you to visit our Taco Bell VR Arcade to get a taste of the experience.”

Taco Bell’s PlayStation VR partnership with Sony marks the fourth promotion between the brands. Since 2012, giveaways have included PlayStation®Vita and limited edition White and Gold PS4® Bundles.

“We’re thrilled with the early response to PlayStation®VR and can’t wait for more people to experience the future of gaming,” said Eric Lempel, senior vice president, marketing at Sony Interactive Entertainment America. “After the success of our past Taco Bell giveaways, we’re excited to partner with them to reward fans with an opportunity to win PlayStation®VR before it’s available in stores on October 13.”

Winners will begin receiving their prize bundles on October 11, 2016, two days before PlayStation®VR is available in stores. Prize bundles will include a PlayStation®VR headset, a PlayStation Camera, two PlayStation Move motion controllers and a $40 PlayStation Store gift card that can be used towards a game of the winner’s choice. Prize requires PS4 system, sold separately.

No purchase necessary to enter or win. Void where prohibited. Promotion begins at 12:01 AM (ET) on Sept. 15, 2016, and ends at 11:59:59 PM (ET) on Oct. 19, 2016. Open to legal residents of the 50 United States and D.C. (excluding Hawaii) who are at least 18 years of age. See Official Rules at www.tacobell.com/winpsvr for details on how to enter, free method of entry, prize details, restrictions and terms and conditions of participation. Message and data rates may apply for each text message sent and received. Check wireless plans for details.

*A potential winner will be notified on an average of every 15 minutes during the promotion.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Source: TacoBell

Taco Bell brings back Beefy Crunch Burrito and Cheesy Double Beef Burrito on April 21

IRVINE, Calif., 2016-Mar-31 — /EPR Retail News/ — In celebration of Rebecca logging 5,400 miles on the open road to get her favorite Taco Bell burrito. For Brittany, who recognized Taco Bell as senior photo backdrop gold. And in celebration of Tyler, Justin and the countless others who proudly show off their glorious taco tattoos, this one is for them.

Taco Bell is granting fans’ wishes by bringing back both the Beefy Crunch Burrito and Cheesy Double Beef Burrito to menu boards nationwide on April 21. The two Fan Favorites return to Taco Bell after a three-year absence and a nearly twice as long campaign from impassioned fans like the “Beefy Crunch Movement” to bring them back.

“The fact that we have a brand that inspires its fans to create movements around their favorite products is something we value more than anything,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “Our fans always have a “seat at our table”… and in this case, we wanted to honor their fandom for the Beefy Crunch and Cheesy Double Beef Burritos by giving them a piece of the menu. They deserve the credit for bringing them back –- and our little thank you in return is bringing these favorites back for only a dollar.”

Which brings us to Richard Axton, the fearless leader of the Beefy Crunch Movement, a social media campaign dedicated to bringing back Taco Bell’s Beefy Crunch Burrito. Born five years ago when the Beefy Crunch Burrito first disappeared from menus, the movement initially got on Taco Bell’s radar when they published a 14-page document outlining their grievances about the departure of Richard’s (and his now 38,000+ accomplices) beloved Beefy Crunch Burrito.

After literally waving the Beefy Crunch Movement flag for years, Richard today had the honor of announcing to Beefy Crunch Burrito fans that the treasured menu item will make its long-awaited return to menus nationwide. Taco Bell will work with Richard and his community in the weeks leading up to its fabled return on April 21 to share details of the release, build excitement and even provide some surprise and delights for the zealous fans who have shown incredible passion for these products.

In addition, the brand will be re-releasing another fan favorite and cult classic, the Cheesy Double Beef Burrito. These mouthwatering burritos will kick off the return of Fan Favorite menu items, and future menu additions will be decided based on…you guessed it – fan excitement, passion and engagement.

The introduction of Fan Favorite menu items will be supported by a multi-channel marketing campaign with content on TV, radio, digital, mobile, social and PR.

Fans are encouraged to learn more about Fan Favorites by visiting The Feed on Ta.co.

MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

ABOUT TACO BELL® CORPORATION 
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Source: Taco Bell

Taco Bell launches new $1 Morning Value Menu

Not entirely groundbreaking new research coincides with announcement of new, $1 Morning Value Menu at Taco Bell

IRVINE, Calif., 2016-Mar-14 — /EPR Retail News/ —  THIS JUST IN: A breakthrough new study conducted on behalf of Taco Bell reveals that consumers actually prefer spending less money than more money, Surprising no one, key highlights of the research include:

•   84 percent of consumers cite their radical preference to spend $1 vs. more than $1; while 16 percent of respondents surprised everyone in their desire to spend more
•   When considering $1 breakfast options, 81 percent say Americans should be given more choices
•   When thinking about $1 breakfast items, 80 percent say Americans should be given the option to have breakfast with bacon

Ironically enough, the research coincides with the launch of Taco Bell’s new $1 Morning Value Menu, available on menus nationwide today. The latest study shows consumers unwavering in their desire for true dollar menus, despite their disappearance in restaurants across the nation. Championing the dollar, Taco Bell is the only national quick-service restaurant to offer a $1 morning menu where all 10 craveable items are actually $1 each. Setting them even further apart from national competitors, Taco Bell has the only morning value menu that offers bacon in some of the items. After all, Americans love choice, and they love bacon too***.

“We believe firmly in the power of research and strive to deeply understand our customers.  We also believe firmly in the power of the painfully obvious,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “Our survey results were completely expected: Americans would rather pay less and have more choice. And of course, they love bacon for breakfast.”

Thalberg continued, “While dollar menus disappear across America, Taco Bell is continuing to reinvent breakfast with delicious and unique menu items only Taco Bell can provide, with 10 items for $1 each.”

Taco Bell first shook up morning routines back in 2014 with the introduction of breakfast in restaurants across the country. The new $1 Morning Value Menu contains four brand new items with a twist, including: the Mini Skillet Bowl, a delicious breakfast bowl filled with seasoned breakfast potatoes, fluffy scrambled eggs, warm melty cheese and freshly-prepared Pico de Gallo; Breakfast Soft Taco, a warm flour tortilla filled with fluffy scrambled eggs, your choice of flavorful bacon or delicious sausage and real cheddar cheese and the Sausage Flatbread Quesadilla, a pillowy flatbread filled with a three cheese blend, delicious sausage, and fluffy scrambled eggs, grilled to seal in all the flavors.

The new items join the reigning breakfast items, including the Grilled Breakfast Burrito, available with your choice of Bacon, Sausage or Fiesta Potato, Hash Brown, Cinnabon® Delights™ 2 Pack and Mountain Dew® Kickstart™ Orange Citrus. The introduction of the $1 Morning Value Menu shows the brand’s dedication to disrupt America’s breakfast routines by presenting classic breakfast flavors with a twist, all at a price fans will go crazy for.

The release of the new menu is an extension of the brand’s long-standing promise to deliver quality food at great value. The launch is supported by the brands announcement in late 2015 to serve exclusively cage-free eggs by December 31, 2016.

A multi-channel marketing campaign supported the launch of the $1 Morning Value Menu, with content on TV, radio, digital, mobile, social and PR. Leading up to launch, Taco Bell dropped hints with a first-ever post on the app, Wishbone. As the latest brand to begin using the Wishbone and Slingshot platforms, Taco Bell will continue to engage on the app for future campaigns.

Fans are encouraged to learn more about the Morning Value Menu by visiting The Feed on Ta.co.

*This survey was conducted online by Edelman Berland from February 26 – 28, 2016 among n=1,000 US Consumers (Adults 18+).

**84% of people would rather spend $1 for an item vs. more than $1 for the same item.

***When considering $1 breakfast options, 81% say Americans should be given more choices; When thinking about $1 breakfast items, 80% say Americans should be given the option to have breakfast with bacon. 

MEDIA RELATIONS

Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com

KEY LINKS
Taco Bell Careers
Yum! Brands

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

Taco Bell launches the Quesalupa!

Brand debuts its most craveable innovation yet: cheesy awesomeness in a warm Chalupa shell

IRVINE, Calif., 2016-Feb-08 — /EPR Retail News/ — Secret’s out. Taco Bell is launching the Quesalupa and it’s #BiggerThan Futbol.

“In true ‘Live Mas’ style, over tens of thousands of fans played along by blindly reserving our latest creation, and got the chance to try it before it was revealed during Super Bowl 50,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us – stay tuned in the coming days and weeks for more!”

The Quesalupa hits menus nationwide beginning tomorrow, Monday, February 8, 2016. For more information on the Quesalupa and launch campaign, check out the fact sheet here.

ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

Like: Facebook.com/tacobell
Follow: @TacoBell (Twitter) and tacobell (Instagram)
Subscribe: YouTube.com/tacobell

MEDIA RELATIONS
Public relations inquiries please call 949-863-3915 or e-mail at media@tacobell.com