Taco Bell kicks off countdown toward National Taco Day

Taco Bell celebrates the most wonderful time of the year with season-long activities, including a holiday dinner at the Taco Bell Test Kitchen via OpenTable Irvine, Calif., 2017-Sep-25 — /EPR Retail News/ — For taco fans around the world, now is the most wonderful time of the year. This year Taco Bell is taking National Taco […]

Taco Bell teams up with NBA for the “Steal a Game, Steal a Taco” promotion

IRVINE, Calif., 2017-May-23 — /EPR Retail News/ — No matter which team you’re rooting for in this year’s National Basketball Association (NBA) Finals, everyone can agree, team Taco Bell is a team every fan can support. For the second consecutive year, Taco Bell is teaming up with the NBA for the “Steal a Game, Steal […]

Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken

Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken   The shell is the chicken. The chicken is the shell. Irvine, Calif., 2017-Jan-14 — /EPR Retail News/ — Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell […]

Taco Bell opens new location on the Las Vegas Strip; unveils first logo refresh in over 25 years

Unveils Flagship Restaurant in Las Vegas, New Logo, and the Taco Bell Experience of the Future Irvine, Calif., 2016-Nov-14 — /EPR Retail News/ — Taco Bell makes its debut on the Las Vegas Strip today, becoming the brand’s 7,000th restaurant and first flagship destination. Alongside its opening, Taco Bell revealed its first logo refresh in over […]

Taco Bell partners with MLB to give America the tastiest steal during the 2016 World Series

The first player to steal a base during the World Series wins everyone in America free Doritos® Locos Tacos Irvine, Calif., 2016-Oct-22 — /EPR Retail News/ — No matter which team baseball fans are rooting for in this year’s World Series, the one thing everyone can cheer for is free tacos. Taco Bell® is once […]

Taco Bell kicks off PlayStation® VR sweepstakes with virtual reality pop-up experience in New York City

Irvine, Calif., 2016-Sep-18 — /EPR Retail News/ — Virtual reality is one of the hottest gifts this holiday season — and Taco Bell knows hot. That’s why Taco Bell is teaming up with Sony Interactive Entertainment to give away PlayStation®VR before it’s available in stores. Beginning September 15, each Taco Bell® Big Box will provide a […]

Taco Bell brings back Beefy Crunch Burrito and Cheesy Double Beef Burrito on April 21

IRVINE, Calif., 2016-Mar-31 — /EPR Retail News/ — In celebration of Rebecca logging 5,400 miles on the open road to get her favorite Taco Bell burrito. For Brittany, who recognized Taco Bell as senior photo backdrop gold. And in celebration of Tyler, Justin and the countless others who proudly show off their glorious taco tattoos, […]

Taco Bell launches new $1 Morning Value Menu

Not entirely groundbreaking new research coincides with announcement of new, $1 Morning Value Menu at Taco Bell IRVINE, Calif., 2016-Mar-14 — /EPR Retail News/ —  THIS JUST IN: A breakthrough new study conducted on behalf of Taco Bell reveals that consumers actually prefer spending less money than more money, Surprising no one, key highlights of the […]

Taco Bell launches the Quesalupa!

Brand debuts its most craveable innovation yet: cheesy awesomeness in a warm Chalupa shell IRVINE, Calif., 2016-Feb-08 — /EPR Retail News/ — Secret’s out. Taco Bell is launching the Quesalupa and it’s #BiggerThan Futbol. “In true ‘Live Mas’ style, over tens of thousands of fans played along by blindly reserving our latest creation, and got […]