- Taco Bell launches The Naked Chicken Chalupa the first taco shell made entirely of marinated, all-white crispy chicken
The shell is the chicken. The chicken is the shell.
Irvine, Calif., 2017-Jan-14 — /EPR Retail News/ — Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crispy chicken. The Naked Chicken Chalupa will bare all nationwide on January 26, clucking the trend of traditional fried chicken.
“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”
The shell is made with four ounces of marinated, all-white-meat, antibiotic-free* chicken kicked up with bold Mexican spices and seasoning, and is packed with fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch. The mouthwatering combination brings a fresh, crisp flavor with a kick of spice to the menu like never before.
The Naked Chicken Chalupa saw buzzworthy tests in select markets in both 2015 (Bakersfield, CA) and 2016 (Kansas City, MO), and will now make its full reveal nationwide. Crisped to perfection to deliver a solid crunch for just $2.99, it will also be featured in a $5 Box including a Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink.
Fans are encouraged to follow along leading into the nationwide launch of the Naked Chicken Chalupa using the hashtag #NakedChickenChalupa. Further details, and some rebellious surprises, will be shared as January 26 approaches.
* Chicken raised without antibiotics important to human-medicine
ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.
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Source: Taco Bell Corp.