SPAR Switzerland highlights five core values in new marketing campaign

Switzerland, 2017-Apr-05 — /EPR Retail News/ — Whilst the theme of the campaign is about being a good neighbour, it is not simply a reference to location but more importantly to involvement in communities and with consumers at an emotive level.

Five core values are highlighted in the campaign – values that are not just a part of the campaign but which are actively implemented in SPAR. The campaign’s core lies in the fact that good neighbours are close, know each other, understand each other, help each other and trust each other.

The campaign was implemented through all of SPAR Switzerland’s advertising channels – leaflets, their website, their Facebook page and in SPAR stores through shelf talkers, aisle posters and POS screens. Additionally, a radio spot was produced around the theme of the campaign.

Within the framework of the campaign, the SPAR Switzerland customer magazine was re-launched with a new name – “News from the neighbours”. Already last year, the leaflet underwent extensive redesign – increasingly focusing on lifestyle food products, detailed information on promotions, tips and hints for customers. There is also a strong emphasis on fresh food, highlighting locally sourced produce, sold under the slogan of “fresh from the neighbourhood,” with the range growing steadily.

All SPAR retailers were informed in detail about the campaign in advance, with the Store Managers and their teams being the face of the campaign. Customers recognise the values outlined in the campaign when they are shopping in SPAR.

New initiatives around the campaign are being developed and rolled out with Social Responsibility and sponsoring as core values. This is reflected in a number of activities currently ongoing including a Club sticker book and activities planned for neighbour’s day on 19 May etc.

The campaign will initially run for three years; during this period, content and implementation will be continuously developed.

Contact:

SPAR International
Email: info@spar-international.com
Tel: +3120 626 6749

Source: Spar International

Kingfisher launches marketing campaign ‘Start Something New’ for its new range of Unique outdoor products

New campaign to support its first Unified and Unique outdoor range

View our TV advert

  • New Kingfisher garden and outdoor range, based on deep customer insight
  • Rolled out across Kingfisher’s European businesses
  • Campaign developed by award-winning creative agency Leo Burnett
  • TVC creative directed by British actor and ‘Eddie the Eagle’ director Dexter Fletcher

London, 2017-Mar-24 — /EPR Retail News/ — Kingfisher plc has launched its first international, multi-platform marketing campaign, ‘Start Something New’, to support the home improvement company’s new range of Unique outdoor products.  Based on extensive customer research which included visits to hundreds of customers’ homes, the exclusive products have been designed and created by Kingfisher’s in-house teams to reflect the realities of their customers’ lives.

With heavyweight media support, the campaign is rooted in Kingfisher’s belief that the home is at the heart of people’s lives, with huge emotional significance.

On air today, the TV advert is a personal story linking new life stages and the promise of new memories to come, with the new product range. Directed by British actor and director Dexter Fletcher (director of the 2016 hit film, ‘Eddie the Eagle’) the advert shows how the new range of products can create a positive change in customer’s lives thanks to unique designs and accessible pricing.

This new range marks an important step in Kingfisher’s strategy to make home improvement accessible for everyone and is the first time the business has launched a multi-country advertising campaign. The marketing activity is focused on supporting four new outdoor product ranges:

  • INDUS ‘Little House’, the first metal shed of its kind
  • Mix-and-match NEVA modular fencing system
  • DENIA garden furniture set, with folding and extending solutions
  • New VERVE watering system

Kingfisher’s Chief Customer Officer, Pierre Woreczek, commented: “We are a business that puts the customer at the heart of what we do. Our new outdoor ranges were developed from deep customer insights, based on supporting our customers in the reality of their lives. The team at Leo Burnett London has done a fantastic job at capturing the genuine emotional connection between our products and our customers’ lives through the Start Something New campaign.”

Commenting on the creative, Chaka Sobhani, Chief Creative Officer for Leo Burnett London, said: “We’re really proud to be part of the start of this journey with Kingfisher, a brand who believe great design should be affordable and available to all. Our stories hopefully mirror how great design really can have an impact, small or big, on our everyday lives.”

The ad will air in the UK from 23rd March to 5th April, and all products are currently available at B&Q. As well as the UK, the ad will also be shown in France and Romania.

Notes to editors

About Kingfisher

Kingfisher plc is a home improvement company with nearly 1,200 stores in 10 countries across Europe. We employ 77,000 people and nearly six million customers shop in our stores and through our websites every week www.kingfisher.com

About Leo Burnett

www.leoburnett.co.uk

All business is now multi channel and Leo Burnett London is structured accordingly. Leo Burnett London specialise in Advertising, Digital, Social Media, Content and Innovation, Sales Promotion, Direct Marketing, Licensing and Luxury Branding. We have one planning department across all these disciplines; one creative department creating ideas that work across all relevant media; one account management team; one production department and one P&L.

We have one desired outcome: To make brands popular.

Leo Burnett London partners with clients such as The Co-op, Kellogg’s, McDonald’s, Procter & Gamble

Kingfisher Press Office contacts:
t +44 (0)20 7372 8008
email: corpcomms@kingfisher.com

Zoe Crowther
Marketing and New Business Director
t +44 (0)787 9645136
email: zoe.crowther@leoburnett.co.uk

Source: Kingfisher

Majid Al Futtaim launches new marketing campaign to inspire people to spend more quality time with loved ones

Majid Al Futtaim launches new marketing campaign to inspire people to spend more quality time with loved ones

DUBAI, UAE, 2017-Mar-10 — /EPR Retail News/ — Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, today launched a new regional marketing campaign designed to inspire people to spend more quality time with loved ones. The campaign is based on an insight confirmed by research commissioned by the company across the region revealing people in the Middle East feel that spending quality time with friends and family is key to their happiness but they don’t prioritise it enough.

The study surveyed over 1,000 people in the United Arab Emirates (UAE). It revealed that nearly everyone (93%) in the country is happiest when spending quality time with friends and family, however, one third (30%) spend just five hours or less a week doing so. The research also showed half (46%) of residents in the emirates recognise that they waste at least two weekends per month by not spending quality time with friends and family, while 48% turn down offers to meet loved ones at least twice a month. Four fifths (81%) of people surveyed agreed they need to prioritise more time for the people they love.

Vino El Khatib, Chief Marketing Officer at Majid Al Futtaim – Holding, said: “We were inspired to conduct our study into the drivers of happiness when His Highness Sheikh Mohammed bin Rashid Al Maktoum made it a key component of the country’s national plan. When we got the findings, they highlighted a clear need to encourage people to devote more time to doing what they enjoy the most – spending quality time with friends and family – as in today’s fast-paced, hyperconnected world this all too often takes a back seat. We decided to respond to this insight by focusing our new marketing campaign on motivating couples, friends and families to spend time together and celebrate life to its fullest – a message that perfectly captures our vision of creating great moments for everyone, everyday.”

Majid Al Futtaim’s new campaign, ‘Create Great Moments Together’, is a subtle message asking people to do something that will make a difference to their life. It is a little reminder that the greatest moments in life come from experiencing, sharing and discovering life together, and that is what happiness is made of.

The campaign achieves its goal by bringing to life the many ways people express their happiness when enjoying special moments with family and friends. It will be highly visible across the region through mediums including outdoor advertising, social media, radio, and a television commercial. The commercial will be featured on television stations across the Middle east from today.

The brand campaign television commercial can be viewed here.

SOURCE: MAJID AL FUTTAIM
Majid Al Futtaim Headquarters
Tower 1, 10th Floor,
City Centre Deira Complex
PO Box 91100
Dubai, United Arab Emirates
Phone: +9714 2949999

 

Etsy celebrates uniqueness with new marketing campaign: Difference Makes Us

Etsy celebrates uniqueness with new marketing campaign: Difference Makes Us
Etsy celebrates uniqueness with new marketing campaign: Difference Makes Us

 

Dumbo, Brooklyn, 2016-Sep-16 — /EPR Retail News/ — The Etsy market is a celebration of people’s unique tastes and expressions, allowing individuals to find items that cannot be found anywhere else. Today (Sep 14, 2016), to celebrate the differences that make us all unique, we’re excited to announce the launch of a new global brand marketing campaign: Difference Makes Us.

Difference Makes Us speaks to the breadth of the items for sale in the Etsy market, and highlights the people that browse and discover them on Etsy every day. These choices and expressions are what make us all who we are—they’re what make us different, what make us original, and what make us ourselves. Those differences, and how we express them as both buyers and sellers, are also what bring all of us together, on Etsy, every day.

Coming to life today through a series of digital, video, and social placements, in addition to content generated by the Etsy community, the campaign highlights how Etsy fits into the daily routines of people around the world, from the time you wake up to the time you go to bed. That’s why we chose to focus on everyday, relatable items, starting with mugs and bedside tables. Everyone has a favorite mug, and it is such a subtle, but approachable way of expressing personality, with infinite variety. Bedside tables, while practical, have an intimate connection to our daily lives that is unique for each of us.

Through the Difference Makes Us campaign we set out to showcase the breadth of these products and more available on Etsy, and offer a glimpse into the unique lives they inhabit around the globe. As a global company with people buying or selling in nearly every country in the world, we wanted to celebrate Etsy on a global scale. Everyone, regardless of where they call home, can identify with having a favorite item that they love, and with making or buying something that makes them feel like themselves—it’s a universal and unifying concept.

To produce the Difference Makes Us campaign, we partnered with New York City-based creative agency Office of Baby. “When we started collaborating, the idea of Difference Makes Us felt natural, coming right out of the core of what Etsy has always been doing. It was an incredible honor to work with Etsy, a company that’s been celebrating creativity and uniqueness since its inception,” says Paul Caiozzo, Creative Director, Office of Baby.

The Difference Makes Us campaign will run on multiple channels to engage the Etsy community and raise awareness of Etsy’s brand around the globe. We’re excited to invite Etsy’s global community into the campaign, to engage with Difference Makes Us and contribute to an ever-evolving conversation by sharing their favorite items on social media with #DifferenceMakesUs to demonstrate how they express their originality. We’re also calling on Etsy’s passionate community of creative entrepreneurs to recreate and bring the campaign to life by making their own short videos, creatively integrating their unique products. Sellers can learn more about how to participate here.

The campaign will continue through the holiday season and beyond. We’re excited to see how the campaign evolves and celebrate the myriad ways that Difference Makes Us Etsy.

Contact Etsy’s press and media folks: press@etsy.com

Source: Etsy

###

Carphone Warehouse unveils its latest marketing campaign starring Keith Lemon

London , 2016-Jul-23 — /EPR Retail News/ — Carphone Warehouse has today unveiled its latest marketing campaign starring Keith Lemon, debuting first in cinema alongside this year’s summer blockbusters.

Travelling to Dubai where everyone always gets what they ask for, the ad shows Keith ‘rolling’ in a gold plated G-Wagon flanked by a Lamborghini and Ferrari, and sporting his latest swimming trunks on a private super yacht with some new local friends.

Filmed over three days in an opulent Dubai where everything is upgraded, and in the scorching heat of the desert, Keith continues his quest to tell the nation to just ask Carphone Warehouse for a ‘proper good upgrade deal’.

In what is Keith Lemon’s fifth appearance for Carphone Warehouse, the new campaign created by Brothers and Sisters, kicks off with a full 60” second ad in cinemas across the UK from 22nd July. It is expected nearly 7 million viewers will flock to the cinema to see this year’s hottest summer blockbusters – Star Trek Beyond, Suicide Squad and Magnificent 7 – and Carphone Warehouse is taking full advantage of several ad gold spots for maximum exposure.

The 30” and 40” second TV ads will make their debut on the 8th September, as the campaign enters its next phase ahead of one of the busiest periods of the year. In addition, four short videos have been produced specifically for social media to be seeded across Carphone Warehouse’s social channels including YouTube and Facebook. These short bursts see Keith trying his hand at golf and extreme fishing, reinforcing how ‘satisfying’ and ‘spectacular’ getting an upgrade deal from Carphone Warehouse is.

Gary Booker, Chief Marketing Officer at Dixons Carphone said, “We’re the only place where customers can compare thousands of tariffs across the major networks, including iD, and we know customers won’t get a cheaper new or upgrade deal anywhere else, with a clear promise we won’t be beaten on price.

“We want to continue to be in front of customers all the time talking about our great upgrade deals. Launching in cinema first, then following with TV and additional social content allows us to maximise the impact of the campaign as we move into the key September and October months in the lead up to Christmas.”

Matt Charlton, CEO at Brothers and Sisters said, “For the fifth installment in our series with Keith Lemon, we loved the idea of travelling to a place where you can upgrade anything, because as Keith says, Carphone give you a proper good upgrade deal.

“Dubai is known for being bigger, better, bling-ier, so what better setting for Keith to upgrade everything he comes across – he even ropes in a sunglasses wearing falcon!”

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information, please contact:

Carphone Warehouse Press Office at M&C Saatchi PR on:
carphonewarehouse@mcsaatchi.com
0207 544 3600

###

Carphone Warehouse unveils its latest marketing campaign starring Keith Lemon
Carphone Warehouse unveils its latest marketing campaign starring Keith Lemon

 

Source: Dixons Carphone

Rite Aid Corporation launches new integrated marketing campaign in support of wellness+ with Plenti

Coalition Loyalty Program Brings Additional Benefits to wellness+ Members

Camp Hill, Pa., 2015-5-19 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) has launched a new integrated marketing campaign in support of wellness+ with Plenti. As a part of Plenti, the nation’s first coalition loyalty program, Rite Aid now offers its nearly 25 million active wellness+ members even more ways to earn and enjoy savings on top of the existing wellness+ benefits they currently receive.

The campaign, created by Rite Aid’s long-time agency partner MARC USA, shows how consumers can benefit from Rite Aid joining forces with their other favorite brands. The campaign is designed to reach not only Rite Aid customers but also customers of other Plenti partners including AT&T, Exxon, Macy’s, Mobil, Nationwide, Direct Energy, Enterprise Rent-A-Car and Hulu.

Rite Aid’s Senior Vice President of Marketing John Learish explains, “Customer loyalty is such a critical business driver today. Wellness+ is already one of the most robust retail loyalty programs, so it was such a natural fit for Rite Aid to join Plenti and take our program to the next level. Since there has never been anything like this before in the United States, the goal of our campaign is to help shoppers understand the power of Plenti. We also want to make sure Rite Aid customers know that in addition to earning Plenti points, which can be used for at least two years for savings at Rite Aid and certain Plenti partners, all the great benefits of wellness+ remain – including the ability to earn 20% off almost the entire store for a year.”

The new campaign features a 30-second TV spot that brings the coalition experience to life as it shows how wellness+ with Plenti works. It follows a shopper eagerly offering to buy a cold remedy for her sick husband. Along the way, she visits several Plenti partners for things she wants and needs, including Macy’s for jeans, AT&T for headphones and Exxon/Mobil for fuel, before she arrives at Rite Aid – where she ultimately gets the cold medicine free with the Plenti points she has already earned.

MARC USA’s Chief Creative Officer Bryan Hadlock explains that the TV spot was shot on site at Rite Aid as well as at other Plenti partners. Hadlock adds, “It’s quite unusual for a retail spot for one brand to feature other brands this way. It’s proof of the tremendous collaboration and coordination within the Plenti coalition and really demonstrates the ease and simplicity of the customer experience. It’s a real win-win for consumers and retailers participating in the Plenti coalition.”

The campaign media strategy includes extensive support nationwide and an additional overlay in Rite Aid’s key markets. Besides the TV spot running on major cable networks, there are two 30-second spots running on network radio, as well as direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

Learish continued, “We’ve built such strong brand loyalty through wellness+ and wellness65+ with more than three-fourths of our sales today associated with a wellness+ card. We see wellness+ with Plenti as a way to give even more value to our loyal members and also introduce new shoppers to Rite Aid. Wellness+ with Plenti works seamlessly across all the ways people want to shop Rite Aid, including Riteaid.com – where customers can also earn and use Plenti points.”

Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

Plenti is a U.S. coalition loyalty program comprised of widely known companies, which includes: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumer’s greater choice and savings potential through a multi-category rewards platform. To receive more information, please visit: www.plenti.com or connect us on Facebook.com/PlentiRewards, Twitter.com/PlentiRewards, Instagram.com/PlentiRewards and YouTube.com/PlentiRewards.

Note: View TV spot here.

https://www.youtube.com/watch?v=nh-_dn69D64&index=9&list=PL384644A119743E46

# # #

Contact:

Media: Ashley Flower 717-975-5718