London , 2016-Jul-23 — /EPR Retail News/ — Carphone Warehouse has today unveiled its latest marketing campaign starring Keith Lemon, debuting first in cinema alongside this year’s summer blockbusters.
Travelling to Dubai where everyone always gets what they ask for, the ad shows Keith ‘rolling’ in a gold plated G-Wagon flanked by a Lamborghini and Ferrari, and sporting his latest swimming trunks on a private super yacht with some new local friends.
Filmed over three days in an opulent Dubai where everything is upgraded, and in the scorching heat of the desert, Keith continues his quest to tell the nation to just ask Carphone Warehouse for a ‘proper good upgrade deal’.
In what is Keith Lemon’s fifth appearance for Carphone Warehouse, the new campaign created by Brothers and Sisters, kicks off with a full 60” second ad in cinemas across the UK from 22nd July. It is expected nearly 7 million viewers will flock to the cinema to see this year’s hottest summer blockbusters – Star Trek Beyond, Suicide Squad and Magnificent 7 – and Carphone Warehouse is taking full advantage of several ad gold spots for maximum exposure.
The 30” and 40” second TV ads will make their debut on the 8th September, as the campaign enters its next phase ahead of one of the busiest periods of the year. In addition, four short videos have been produced specifically for social media to be seeded across Carphone Warehouse’s social channels including YouTube and Facebook. These short bursts see Keith trying his hand at golf and extreme fishing, reinforcing how ‘satisfying’ and ‘spectacular’ getting an upgrade deal from Carphone Warehouse is.
Gary Booker, Chief Marketing Officer at Dixons Carphone said, “We’re the only place where customers can compare thousands of tariffs across the major networks, including iD, and we know customers won’t get a cheaper new or upgrade deal anywhere else, with a clear promise we won’t be beaten on price.
“We want to continue to be in front of customers all the time talking about our great upgrade deals. Launching in cinema first, then following with TV and additional social content allows us to maximise the impact of the campaign as we move into the key September and October months in the lead up to Christmas.”
Matt Charlton, CEO at Brothers and Sisters said, “For the fifth installment in our series with Keith Lemon, we loved the idea of travelling to a place where you can upgrade anything, because as Keith says, Carphone give you a proper good upgrade deal.
“Dubai is known for being bigger, better, bling-ier, so what better setting for Keith to upgrade everything he comes across – he even ropes in a sunglasses wearing falcon!”
About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.
Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.
Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.
Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.
For more information, please contact:
Carphone Warehouse Press Office at M&C Saatchi PR on:
0207 544 3600
Source: Dixons Carphone