Maxima moves up to 5th place as Most Beloved Brand in the Baltics in 2017

Vilnius, Lithuania, 2017-Oct-10 — /EPR Retail News/ — The most beloved brands in Latvia and in the Baltic States were announced during the Most Beloved Brand 2017 award ceremony last week at Riga. In competition of 50 different companies “Maxima” was announced as the 5th Most Beloved Brand in the Baltics in 2017 (8th place in 2016). The Most Beloved Brand TOP in Latvia is organised for 13 years now while the most beloved brands in the Baltic States are recognised since 2012.

The aim of the Most Beloved Brand TOP is to determine the value and factors affecting it to the biggest national and international brands. The brand value is made by the number of loyal customers in the society and measured with two indicators – planned purchase and emotional attraction. The research looks at a wide range of topics regarding the brands but only three factors are publicly available – uniqueness, quality and value of the brand. These three factors therefore can also be used for evaluation of marketing activity performance implemented by the company. The most beloved brands are determined by DDB Brand Capital TM research methodology practised in more than 30 countries. More information is available here:

Meanwhile “Maxima Latvija” was announced as the 9th Most Beloved Brand in Latvia and the winner in category “Most Value For Money brands” (Most affordable brand) for the second year. Our efforts have been also recognised in social media where “Maxima Latvija” has been awarded with 5th place in the category “Most influential brands on social media”

Congratulations to everyone – we all make our company likeable to our customers!


Andris Vilcmeieris succeeds Jelena Kondrašova as CEO MAXIMA

Vilnius, Lithuania, 2015-9-8 — /EPR Retail News/ — MAXIMA GRUPĖ, controlling retail stores in Lithuania, Latvia, Estonia, Poland, and Bulgaria, announced today that, after having headed MAXIMA Latvia for almost two years, Jelena Kondrašova takes leave to further pursue her career in Akropolis LV. In her new position as Member of the Board she will work with the team developing the Akropolis mall in Riga. Taking her place as of today is Andris Vilcmeieris.

“The past couple of years have not been easy for MAXIMA Latvia. I am grateful to Jelena for having taken on the responsibility and succeeding in, together with MAXIMA management in Latvia, stabilizing the Company‘s activity at this difficult time. Currently MAXIMA Latvia embarks on a new development phase. Its new Management objectives consist of ensuring Company activity continuity and further realization of MAXIMA Latvia’s strategic directions to achieve balanced Company growth in a competitive environment, as well as preserving an effective supply chain and strengthening its staff“, – says Neringa Janavičiūtė, General Director of MAXIMA GRUPĖ.

“Maxima Latvia has been moving towards strategic change during these past two years. It is one of Latvia‘s largest companies and private sector employers, and many people‘s principal choice for grocery shopping. Our team aims to operate responsibly, ensuring a more convenient daily shopping process for our clients. I am bringing my experience and hope to successfully apply it in attaining the Company‘s goals”, – says Andris Vilcmeieris, the new Head of Maxima Latvia.

Prior to joining MAXIMA Latvia, Andris Vilcmeieris was Member of the Board of Putnu fabrika Ķekava, a poultry farming and production company, and headed the agricultural corporation Lielzeltiņi. He also has experience in the sphere of logistics and transportation – Andris held leading positions in companies such as Venstpils nafta, Latvijas kuģniecība, Ventspils naftas termināls, and Lat Ros Trans. He has also worked in investment management. Andris Valcmeieris has a degree in Management and Finance, and began his career in Price Waterhouse Coopers Latvia.

MAXIMA GRUPĖ is a company, established in 2007, that controls retail stores in Lithuania, Latvia, Estonia, Poland, and Bulgaria. It has 528 “MAXIMA X”, “MAXIMA XX”, “MAXIMA XXX”, “ALDIK”, and “T-MARKET” stores: 232 in Lithuania, 147 in Latvia, 75 in Estonia, 47 in Bulgaria, and 27 in Poland.

For more information:
Giedrius Juozapavičius,
Head of Corporate Affairs
Tel.: +370 659 15118
El. p.