Burton Introduce Any Fit Any Wash Jeans

Burton has introduced a new way of buying jeans on its website by allowing customers to personalise the fit and wash of their new pair of jeans.

The new service will be launched on October 1st 2010 and will be available through Burton’s website. Customers will have a choice of eight washes and five fits that can be put together to create the perfect pair of jeans for them.

The washes that will be available to choose from include light blue wash, dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash, black wash and the fits range from skinny to straight cut. Customers can also save money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.

Burton’s inspiration behind Any Fit, Any Wash is the possibility for customers to create their own style with ease. The new service gives the customer complete control in choosing their own style of jeans, allowing them to create jeans from 40 possible combinations. Burton hopes that the flexibility to be able to select the fit and wash of the jeans will give the customer a wide choice and a better shopping experience.

Burton recognises that going shopping for anything on the high street can be a stressful experience, no matter what the customer is looking for. Whatever type of jeans a customer may want to buy, this new service allows the customers to avoid the going to the high street themselves, which could save them time and effort.

Via EPR Network
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Burton Joins With James Corden In A League Of Their Own

Burton continues to strengthen its relationship with the Bobby Moore Fund for Cancer Research UK and in this all important football season they have recruited the help of the ever irrepressible James Corden. Burton has produced two limited edition T-shirts and a wristband, in the vital colours of the summer: Red & White.

Burton Joins With James Corden In A League Of Their Own

Burton has committed to donating £1.50 for every T-Shirt sold by Burton and £1 for every wristband sold to the Bobby Moore Fund to further their research into bowel cancer, so customers can wear these items with pride knowing that they are doing their bit for a good cause.

Being an ardent football fan and in a league of his own James Corden is perfect for this collaboration. James was keen to offer his support not only to the England team but for the Bobby Moore Fund for Cancer Research UK, as it is of the upmost importance with bowel cancer being the third most common cancer in the UK.

James loves the iconic tees that feature the unforgettable image of Bobby Moore holding aloft the World Cup trophy in 1966 when England last won the tournament beating West Germany in a 4-2 victory. Burton expects that football fans will love them too as they are not only great tees, but can help save a life as well.

The Bobby Moore Fund for Cancer Research UK raises vital funds for research into bowel cancer and increases public awareness of the disease. The fund was set up by Bobby’s widow, Stephanie Moore MBE, after his death from the disease in 1993, at just 51.

The Bobby Moore Fund for Cancer Research UK tee is available in selected Burton stores and on-line.

Via EPR Network
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Burton Has Announced The Creation Of A New Line Of Products To Coincide With The Prostate Cancer Charity Event Of Movember

Movember is an annual charity event staged in the month of November designed to change the face of men’s health. Males across the UK – MO Bros – are encouraged to grow a moustache during the month to help raise funds and awareness for prostate cancer, starting from a clean shaven state on 1 November.

A Movember site is set up where MO Bros and MO Sistas can pledge their support to the cause, with the option to create moustache growing teams, sponsor MO growers and upload pictures of facial hair growth.

To help raise funds, Burton is releasing an exclusive limited edition MO Gear men’s fashion line that includes humorous retro T-shirts, a flock (Gala Party) shirt and funky underwear. One pound from the sale of each item will be donated to the Prostate Cancer Charities.

As well as the clothing line, Burton will be releasing a MO application for the iPhone which will be available to download for free from the Burton website from the start of Movember.

“Burton is thrilled to be part of Movember in the UK and Ireland. With our network of 412 stores and a big online campaign, we are committed to spreading the word about men’s health issues and raising funds for Prostate Cancer Charities. We look forward to a successful and exciting Movember 2009 campaign.” Commented Wez Taylor, Burton Brand Director

About Burton
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for men’s clothing, including gifts for men, casual clothing and men’s hoodies, shirts and jackets.

Via EPR Network
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