Burton Introduce Any Fit Any Wash Jeans

Burton has introduced a new way of buying jeans on its website by allowing customers to personalise the fit and wash of their new pair of jeans.

The new service will be launched on October 1st 2010 and will be available through Burton’s website. Customers will have a choice of eight washes and five fits that can be put together to create the perfect pair of jeans for them.

The washes that will be available to choose from include light blue wash, dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash, black wash and the fits range from skinny to straight cut. Customers can also save money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.

Burton’s inspiration behind Any Fit, Any Wash is the possibility for customers to create their own style with ease. The new service gives the customer complete control in choosing their own style of jeans, allowing them to create jeans from 40 possible combinations. Burton hopes that the flexibility to be able to select the fit and wash of the jeans will give the customer a wide choice and a better shopping experience.

Burton recognises that going shopping for anything on the high street can be a stressful experience, no matter what the customer is looking for. Whatever type of jeans a customer may want to buy, this new service allows the customers to avoid the going to the high street themselves, which could save them time and effort.

Via EPR Network
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Burton’s Black Label Style The Perfect White Shirt

Burton’s Black Label has executed 4 classic white shirts that are the ideal accompaniment to the perfect black suit, giving a new dimension to mix and match shopping.

These limited edition shirts are all made from luxury cotton and have specific collar formations to suit every man and every occasion. To identify this key shape more easily, each shirt has been given the name of a London borough that epitomizes its cool fashion credentials.

The Hoxton is a slim fit shirt, with its penny collar and a single button cuff is perfect underneath a slim fit suit that has a nod to the mod about it.

The Knightsbridge is clean and simple. This shirt on a tailored block has a point collar and a double button cuff, perfect for a smart suit or formal attire.

The Soho is a reaction to the Knightsbridge, the Soho is a much slimmer fit and has a slim point collar and single cuff to match. This shirt looks great with a thin blade tie.

The Mayfair provides a tailored fit shirt with a fold back single button cuff and cut away collar that creates a squarer neck line.

Added to this the fact each shirt comes with its own removable collar bones and given that there are only 100 available of each style, its easy to see why these classic shirts are proof that less is more this autumn winter.

Each of the 4 limited edition shirts will be made available as an online exclusive through the Burton UK website from the 15th of October.

Via EPR Network
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Burton Launches Score Draw Competition

Burton menswear has announced the launch of its Score Draw competition. The Score Draw collection is a retro collection of football shirts to celebrate the great years of footballing champions and cool shirts.

Burton Launches Score Draw Competition

There are 20 shirts available in the collection, covering 10 English clubs: Manchester United, Arsenal, Tottenham Hotspur, Everton, West Ham United, Leeds United, Newcastle United, Aston Villa, Sunderland and Manchester City, plus 4 Scotland shirts soon to be available.

To celebrate this collection Burton is giving the chance to win a T-shirt – a Brazil 1970 World Cup Final shirt signed by the world’s greatest ever player, Pele.

This authentic reproduction Score Draw shirt represents the all-time football shirt design classic. Worn by the famous Brazil team of the 1970 Mexico World Cup Final in the 4-1 victory over Italy, the top epitomises the classic encounter of the irresistible force meeting the immovable object as the Brazilian force prevailed and secured a record third World Cup triumph (1958, 1962, 1970).

This Score Draw shirt has been autographed by Edison Arantes do Nascimento, better known as Pele, who played in 92 internationals (scoring 77 goals) for Brazil – including two World Cup Finals.

For a chance to win this signed collectible retro Brazil shirt signed by Pele, entrants just need to fill out a competition entry form on the Burton site. The closing date for this competition is 12 February.

The Score Draw brand is the leading supplier of official retro football shirts in the World.

Via EPR Network
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