Sunglass Hut Selects One Door to Evolve In-Store Experience

Sunglass Hut Selects One Door to Evolve In-Store Experience

Global Fashion Eyewear and Accessories Company Implements Merchandising Cloud to Meet the Personalized Needs of Each Customer

BOSTON, 2017-Feb-15 — /EPR Retail News/ — One Door, the leading provider of cloud-based merchandising execution software for retailers, today announced that Sunglass Hut has implemented One Door’s Merchandising Cloud application across their store locations in Australia and New Zealand. Merchandising Cloud allows Sunglass Hut to continue to innovate and evolve their brick-and-mortar experience.

“The in-store experience is integral to Sunglass Hut,” said Kate Grech, marketing and eCommerce director at Sunglass Hut. “As our business continues to grow, One Door’s Merchandising Cloud will assist us in delivering a consistent in-store experience, and keep pace with rapidly changing customer needs.”

High-fashion accessories, and sunglasses in particular, reflect and enhance the personality of the wearer. Sunglass Hut implemented Merchandising Cloud to help each store enable unique discovery by localizing and personalizing product mixes to create a shopping experience that feels custom-tailored.

“We’re very excited to be working with a leading brand like Sunglass Hut,” said E.Y. Snowden, CEO of One Door. “High-fashion accessory retailers like Sunglass Hut need to offer customers a wide range of fresh and relevant products, and then enable store associates to maximize their time helping customers to make great choices. Merchandising Cloud, implemented and supported by our global team, will let Sunglass Hut collaborate and accelerate the delivery of localized products, even while simplifying the associate’s job so they can focus on delivering great, personalized, in-store experiences.”

Merchandising Cloud is the only application that combines product and promotional visual merchandising with store information, providing each location with a unique, unified, and interactive merchandising plan. The application lets retailers capture and maintain an accurate digital model of all store attributes, floorplans, fixtures, and resources. Sunglass Hut can now plan and execute campaigns with the speed and agility of digital, while enabling store associates to better personalize the in-store experience.

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Benchmark enables retailers to compare their in-store merchandising practices to those of their peers

In-depth, quantitative analysis of retail organizations reveals the common merchandising practices of high-performing retailers

BOSTON, 2017-Jan-17 — /EPR Retail New/ — One Door, the leading provider of cloud-based merchandising execution software for retail, today announced the establishment of the first-ever Merchandising Execution Maturity Benchmark. Based on research guided by One Door, the Benchmark enables retailers to compare their in-store merchandising practices to those of their peers.

“To attract new and repeat customers retailers must improve in-store experience, including introducing products and promotions more quickly, delivering localized experiences, and ensuring that products are easy to discover and buy,” said E.Y. Snowden, CEO of One Door. “As retailers look to improve their merchandising processes to achieve this, our Merchandising Execution Maturity Benchmark provides a first of its kind tool for identifying their alignment to industry best-practices.”

To create the Benchmark, One Door surveyed the in-store merchandising execution of 250 retailers across multiple industry segments and geographies. From these results, One Door was able to identify 5 levels of merchandising execution maturity, with the majority (53%) of responding organizations executing at a Level 3 maturity, 21% at Level 4, and only 6% at Level 5 (highest).

One Door research revealed interesting common themes among Level 4 and 5 respondents, including:

  • Merchandisable store space is captured digitally, frequently updated, and centrally maintained;
  • Merchandising strategies and product assortments are highly localized with placement decisions driven by data;
  • Stores can order merchandising materials and submit feedback to headquarters directly through digital applications;
  • Headquarters sends merchandising directives more frequently;
  • Merchandising directives are assigned to a specific person or group within the store and task compliance is tracked as a key performance indicator;
  • Employees are confident in their knowledge of merchandising policies and processes, earning bonuses as incentives for successful merchandising

The full survey report can be found here: http://info.onedoor.com/MX-Survey-Brief.html

Retailers are invited to take the assessment and determine their Benchmark level by visiting: http://merchandisingmatters.com. Participating retailers will be given their assessment and comparison to the surveyed group averages upon completion.

About One Door

One Door is the leading provider of cloud-based merchandising software, optimizing merchandising execution at each store for the world’s leading brands. One Door is privately held, based in Boston, and led by an experienced team of retail and technology visionaries.

Merchandising Cloud is the only application that combines product and promotional merchandising with store information, providing each store with a unique, unified, and interactive merchandising plan.

SOURCE: One Door