Sunglass Hut Selects One Door to Evolve In-Store Experience
Global Fashion Eyewear and Accessories Company Implements Merchandising Cloud to Meet the Personalized Needs of Each Customer
BOSTON, 2017-Feb-15 — /EPR Retail News/ — One Door, the leading provider of cloud-based merchandising execution software for retailers, today announced that Sunglass Hut has implemented One Door’s Merchandising Cloud application across their store locations in Australia and New Zealand. Merchandising Cloud allows Sunglass Hut to continue to innovate and evolve their brick-and-mortar experience.
“The in-store experience is integral to Sunglass Hut,” said Kate Grech, marketing and eCommerce director at Sunglass Hut. “As our business continues to grow, One Door’s Merchandising Cloud will assist us in delivering a consistent in-store experience, and keep pace with rapidly changing customer needs.”
High-fashion accessories, and sunglasses in particular, reflect and enhance the personality of the wearer. Sunglass Hut implemented Merchandising Cloud to help each store enable unique discovery by localizing and personalizing product mixes to create a shopping experience that feels custom-tailored.
“We’re very excited to be working with a leading brand like Sunglass Hut,” said E.Y. Snowden, CEO of One Door. “High-fashion accessory retailers like Sunglass Hut need to offer customers a wide range of fresh and relevant products, and then enable store associates to maximize their time helping customers to make great choices. Merchandising Cloud, implemented and supported by our global team, will let Sunglass Hut collaborate and accelerate the delivery of localized products, even while simplifying the associate’s job so they can focus on delivering great, personalized, in-store experiences.”
Merchandising Cloud is the only application that combines product and promotional visual merchandising with store information, providing each location with a unique, unified, and interactive merchandising plan. The application lets retailers capture and maintain an accurate digital model of all store attributes, floorplans, fixtures, and resources. Sunglass Hut can now plan and execute campaigns with the speed and agility of digital, while enabling store associates to better personalize the in-store experience.