Irvine, Calif., 2017-Jan-26 — /EPR Retail News/ — Taco Bell’s latest food innovation makes its highly-anticipated debut on menus nationwide today. The Naked Chicken Chalupa is the first shell made entirely of marinated all-white meat chicken.
The innovation didn’t come without ruffling a few feathers, however. Opposition from The Council For Eating Fried Chicken The Same Way You Always Have left some wondering if it was too innovative, but now people across the nation can experience the mouthwatering combination of all-white meat, antibiotic-free* chicken, fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch.
Taco Bell took its celebrations for the Naked Chicken Chalupa underground to escape the watchful eyes of The Council, with a Taco Bell Speakeasy in New York City. New Yorkers made reservations via a chalupa hotline to gain access to the Speakeasy and a chance to preview the deliciousness of the Naked Chicken Chalupa before its nationwide launch. The two-day pop-up reached maximum capacity with over 1,000 reservations.
Those unable to join Taco Bell for the Speakeasy can now get the Naked Chicken Chalupa for just $2.99 or in a $5 Box including a Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium Drink. The crisp crunch and kick of spice bring a flavor to the menu like never before.
* Chicken raised without antibiotics important to human-medicine
ABOUT TACO BELL® CORPORATION
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.
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Source: Taco Bell Corp.