PetSmart Doggie-Human Ice Cream Truck is going coast-to-coast to celebrate National Ice Cream Day

First-Ever Ice Cream Truck with Treats for Pups and Their Parents Visits New York City Again and Expands to Seattle, Dallas and Toronto to Kick-Off Free Doggie Ice Cream Sundaes at all PetSmart PetsHotel® Locations on July 16

PHOENIX, 2017-Jul-06 — /EPR Retail News/ — PetSmart launched the first-ever Doggie-Human Ice Cream Truck in New York City last year in celebration of National Ice Cream Day and this year is going coast-to-coast to bring more of these unique treat trucks to dogs and their pet parents. On July 12, one PetSmart-sponsored truck per city will visit parks in New York City, Seattle, Dallas and Toronto hosting free pop-up ice cream socials for dogs and their humans in celebration of National Ice Cream Day on Sunday, July 16, when additional free Doggie Ice Cream Sundaes will also be doled out to pets who visit any PetSmart PetsHotel locations.

Last year, PetSmart laid claim to the first-ever ice cream truck to serve up dog-friendly ice cream along with ice cream treats for humans. This ice cream truck rolled about the streets of New York City to celebrate National Ice Cream Day 2016, visiting dog parks and serving more than 1,000 ice cream treats in a single day.

“When we saw how fun and engaging theDoggie Ice Cream Truck was last year in New York City, we knew we wanted to expand this program coast-to-coast,” said Eran Cohen, chief customer experience officer for PetSmart. “We are excited to celebrate with pet parents again in New York City, and for the first time with those in Dallas, Seattle and Toronto on July 12. These events are a powerful way to gear up for the free Doggie Ice Cream Sundaes available at all PetsHotel locations across North America on National Ice Cream Day.”

In 1984, President Reagan declared National Ice Cream Day as the third Sunday of July and the full month of July as National Ice Cream Month. National Ice Cream Day has been celebrated for decades, but more recently with pets. The dog-safe ice cream is vanilla flavored and non-dairy, as many dogs have challenges with lactose products. The sundaes are topped with dog biscuit sprinkles for a savory-sweet combination and a cool treat to beat the summertime heat in July.

“The dog ice cream sundaes offered every day at our PetsHotel locations are a great example of the wonderful hospitality we provide to our pet guests,” said Joanna Zucker, vice president of services for PetSmart. “In addition to the four pop-up ice cream socials, we will also be offering free Doggie Ice Cream Sundaes to dogs that visit any PetsHotel location on National Ice Cream Day, Sunday, July 16. While there, pet parents can tour our facility and see first-hand the exceptional pet services offered daily at PetSmart’s PetsHotels.”

Several local celebrity pets will be attending the various ice cream socials for meet-and-greets and photo ops. The following opportunities to celebrate and get a free ice cream treat for pups and their humans include:

Wednesday, July 12

New York City
Noon – 4 p.m. local time – Washington Square Park
@tinkerbellethedog (143K followers)
@ipartywithbrucewayne (57.9K followers)
@thedailywalter (83.3K followers) – Streaming Facebook Live with PetSmart at 1:00 p.m. ET

4:30 p.m. – 8 p.m. local time – Madison Square Park
@oscarfrenchienyc (166K followers)
@ipartywithbrucewayne (57.9K followers)
@puppynamedcharlie (56.4K followers)
@chloekardoggian (149K followers)
@mervinthechihuahua (69.1K followers)

Dallas
Noon – 8 p.m. local time – Klyde Warren Park
@nelsonthegoldendoodle (32.6K followers)

Seattle
Noon – 8 p.m. local time – Seattle Center – International Fountain
@buddhathepug (9K followers)

Toronto
Noon – 4 p.m. local time – Berczy Park
4:30 p.m. – 8 p.m. – Woodbine Park
@remsandshmends (51.1K followers)
@lildogbigcity (22.8k followers)

Sunday, July 16
Doggie Ice Cream Sundaes only (no human ice cream treats served) offered at all PetSmart PetsHotel locations across North America. Go to petsmart.com/store-locator/ to find a PetsHotel location.

All times above are local times; all ice cream treats, while supplies last.

PetSmart is encouraging pet parents to share photos and videos on Facebook and Instagram of their pets enjoying National Ice Cream day using #nationalicecreamday and tagging PetSmart.

About PetsHotel Services

About 50 percent of the U.S. population lives within 30 minutes of a PetSmart PetsHotel. Whether pets need to stay for an extended period in the overnight accommodations or just need a fun-filled day of supervised play at the Doggie Day Camp, PetSmart PetsHotels offer a variety of services, great hospitality and amenities to create a get-a-way as unique as your pet:

  • Expert Care: Safety-certified, pet-loving staff with 24/7 onsite care and on-call veterinarian.
  • The Private Suite: What better way to show your best friend how special he or she is than to upgrade to a Private Suite? It’s spacious, private and furnished with a comfy bed called a Poochy Cot and a TV tuned to pet-centric movies.
  • PetSmart Doggie Day Camp: Pets exercise and socialize with other dogs in a dedicated indoor play area full of toys, while pet parents are at work or out of the house for the day. Flexible drop-off and pick-up times and Doggie Valet make it convenient for parents’ schedules. Doggie Day Camp goers can participate in monthly parties with free ice cream sundaes and fun themes.
  • Individual Playtime: Your pup can receive personal attention and one-on-one fun with a Pet Care Specialist.
  • Unlimited Relief Walks.
  • Treat Time with Doggie Ice Cream Sundaes: Includes dog-safe vanilla soft serve ice cream with crunchy biscuit toppings for pets to cool down on hot summer days.
  • Easy Add-Ons: Let pet parents customize their stay with playtime, snacks and salon services.
  • Easy Booking Options: Book your pet’s stay by phone, online or through the PetSmart app.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.4 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

*Ends 12/31/17.  5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need.  See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold.  The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

Source: PetSmart, Inc.

Free Doggie Ice Cream Sundaes at all PetSmart PetsHotel locations on National Ice Cream Day

PHOENIX, 2016-Jul-12 — /EPR Retail News/ — For the second year in a row, PetSmart is helping pups and their pet parents beat the heat on National Ice Cream Day with free Doggie Ice Cream Sundaes at all PetSmart PetsHotel locations on Sunday, July 17. Compliments of PetSmart PetsHotels, pet parents can bring best friends in for a free treat of dog-safe vanilla soft serve topped with dog biscuit sprinkles – a treat regularly offered as an add-on service for a pet visit.

New this year, PetSmart will also unveil the Doggie Ice Cream Truck on Thursday, July 14, 12 noon at NYC’s Washington Square Park. While supplies last, this PetSmart-sponsored Ice Cream Social will serve up free dog-friendly ice cream along with ice cream treats for humans. Ice cream social participants can also meet and share treat time with social media celebrity pets including @Tinkerbellethedog, who is an actor, model and fashionista with nearly 77,000 followers on Instagram.

“The ice cream offered every day at our PetsHotel locations is a great example of the true hospitality we provide to our pet guests and in celebration of National Ice Cream Day we wanted to offer this treat free to those that come by our PetsHotel locations on July 17 and take our PetSmart hospitality to others with a one-of-a-kind experience – a pop-up free ice cream social for dogs and their humans in New York City’s dog parks,” said Eran Cohen, Chief Customer Experience Officer, PetSmart. “We are thrilled to help dogs and pet parents beat the summertime heat by serving up cool ice cream treats across the city from our just-unveiled Doggie Ice Cream Truck.”

Ice cream trucks are common fixtures across NYC. It is believed that this is the first time an ice cream truck has hit the streets of NYC serving ice cream treats for dogs and humans.

The free ice cream samples offered at PetSmart PetsHotels across the U.S., Canada and Puerto Rico will be available, while supplies last, on National Ice Cream Day, Sunday, July 17, during regular business hours.

PetSmart is encouraging pet parents to share photos and videos on Instagram of their pets enjoying National Ice Cream Day using #treatyourpup as part of the PetSmart Treat Your Pup Sweepstakes with chances to win PetSmart prize packs. (See instagram.com/petsmart for details beginning 7/16.)

About PetsHotel Services

Whether pets need to stay for an extended period of time in the overnight accommodations or just need a fun-filled day of supervised play, PetSmart PetsHotels offer a variety of services and amenities to create a get-a-way as unique as your pet:

  • The Private Suite: What better way to show your best friend how special he or she is than to upgrade to a Dog Suite? It’s spacious, private and furnished with a comfy bed, a Poochy Cot and a TV tuned to pet-centric shows.
  • PetSmart Doggie Day Camp: Pets exercise and socialize with other dogs in a dedicated play area full of toys, while pet parents are at work or out of the house for the day — no overnight stay needed! Flexible drop-off and pick-up times make it convenient for parents’ schedules.
  • Individual Playtime: Your pup can receive personal attention and one-on-one fun with a Pet Care Specialist.
  • Treat Time with Doggie Ice Cream Sundaes: Includes dog-safe vanilla soft serve ice cream with crunchy biscuit toppings for pets to cool down on those hot summer days.

PetSmart PetsHotel locations offer guests a customizable experience that makes their stay as close to being at home as possible. Safety-certified staff is on-hand 24 hours a day, seven days a week to care for pets and veterinarians are on-call, night and day. Pet parents can visit http://pets.petsmart.com/services/petshotel to find a local participating PetSmart PetsHotel.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart®  PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:

Danielle Bickelmann
Golin for PetSmart
469-680-2503
dbickelmann@golin.com

PetSmart Media Line
623-587-2177

Source: Petsmart

 

Baskin-Robbins marks USO’s 75th anniversary with special donation program on National Ice Cream Day

CANTON, Mass., 2016-Jul-08 — /EPR Retail News/ — July is National Ice Cream Month, our favorite month of the year at Baskin-Robbins, and this year marks the USO’s 75th anniversary. To honor this anniversary and our steadfast commitment to supporting our nation’s military, we’re excited to be holding a special nationwide donation program on National Ice Cream Day and offer our guests our new USO Patriot Pop flavor, which features cherry, lemon and blue raspberry-flavored ices.

National Ice Cream Day falls on Sunday, July 17, and this year Baskin-Robbins will donate 75 cents from every ice cream float sold on that date to the USO in honor of its 75th anniversary.* The donations will go towards supporting the USO’s mission of connecting America’s military to their family, home and country, no matter the circumstances. In addition, we’re asking everyone to take a moment out of their busy day to thank the more than 1.3 million active duty service members around the world.

Baskin-Robbins’ connection with the military began more than 70 years ago with our founders, Burt Baskin and Irv Robbins, who both served in the military during World War II. We’re proud to honor their legacy through our partnership with the USO and our incentive program for U.S. veterans seeking to open a Baskin-Robbins franchise in the U.S., where we waive the 20-year initial franchise fee of $25,000 on the first restaurant and offer reduced royalty rates for five years for qualified, honorably discharged military veterans looking to own their own ice cream shop.

Help us and the USO send 1 MILLION messages of support to our service members by visiting www.uso.org/baskin-robbins!

MEDIA CONTACT:
Dunkin’ Brands Media Relations
Phone: 781-737-5200
Email:press@dunkinbrands.com

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Baskin-Robbins marks USO’s 75th anniversary with special donation program on National Ice Cream Day
Baskin-Robbins marks USO’s 75th anniversary with special donation program on National Ice Cream Day

Source: Baskin-Robbins

Baskin-Robbins launches Polar Pizza to celebrate National Ice Cream Month and to support the USO with new donation program

Baskin-Robbins also launches delicious new USO Patriot Pop® flavor, new July Flavor of the Month, OREO® Birthday Cake, and offers free Waffle Cone upgrade with the purchase of a double scoop throughout the month

CANTON, Mass., 2016-Jul-04 — /EPR Retail News/ — July is National Ice Cream Month and Baskin-Robbins is celebrating all month with the launch of its Polar Pizza, a donation program to support the United Service Organizations (USO) and the introduction of a new ice cream flavor, USO Patriot Pop®. The donation program and new ice cream flavor are in honor of the military nonprofit’s 75th anniversary and steadfast commitment to supporting our nation’s military throughout their service. Baskin-Robbins is also introducing a new July Flavor of the Month, OREO® Birthday Cake, and is offering a sweet waffle cone upgrade promotion to its guests.

Available starting July 1st at Baskin-Robbins locations nationwide, Polar Pizza, which is an ice cream treat guests can eat like a pizza, is available in four delicious featured flavor combinations: OREO® Cookies ‘N Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup, Jamoca® Almond Fudge and HEATH®, and Chocolate Chip Cookie Dough. Guests also have the option to create a customized Polar Pizza by combining a tasty Chocolate Chip Cookie or Double Fudge Brownie crust with their favorite ice cream flavor and any combination of fun toppings.

National Ice Cream Day is on Sunday, July 17, and Baskin-Robbins is proud to celebrate with guests nationwide by donating 75 cents from every ice cream float sold on that date to the USO in honor of its 75th anniversary.* The donations will go towards supporting the USO’s mission of connecting America’s military to their family, home and country, no matter the circumstances. Guests can also enjoy the new USO Patriot Pop flavor, which is red, white and blue and features cherry, lemon and blue raspberry-flavored ices, by the scoop or in a refreshing float.

“National Ice Cream Month is our favorite month of the year, and this July we’re celebrating the joy that ice cream brings to people’s lives in a number of ways,” said Carol Austin, Vice President, of Marketing for Baskin-Robbins. “We’re so excited to introduce ice cream lovers nationwide to our Polar Pizza, which is a completely customizable ice cream treat they can enjoy with friends and family like a pizza. Additionally, we’re honored to help celebrate the USO’s 75th anniversary with our special USO Patriot Pop flavor and to support military service members and their family members on National Ice Cream Day through our donation program.”

In addition, Baskin-Robbins’ new July Flavor of the Month, OREO® Birthday Cake, features chocolate cake-flavored ice cream with Birthday Cake OREO® cookie pieces, frosting bits, and a candy confetti ribbon. This flavor can be enjoyed by the scoop in a cup, cone or as a milkshake. In addition, guests can upgrade to a free, freshly-baked waffle cone with the purchase of a double scoop of their favorite flavor.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a registered trademark of Mondelēz International group, used under license.

*This donation is inclusive of all regular ice cream floats made with any ice cream and soft drink flavors on Sunday, July 17, 2016.

About the USO

The USO strengthens America’s military service members by keeping them connected to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort, and support. The USO is a private, non-profit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. To join us in this important mission, and to learn more about the USO, please visit uso.org.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

MEDIA CONTACT:
Justin Drake
Phone: 781-737-5200
Email:press@dunkinbrands.com

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Baskin-Robbins launches Polar Pizza to celebrate National Ice Cream Month and to support the USO with new donation program
Baskin-Robbins launches Polar Pizza to celebrate National Ice Cream Month and to support the USO with new donation program

Source: Baskin-Robbins