PHOENIX, 2016-Jul-12 — /EPR Retail News/ — For the second year in a row, PetSmart is helping pups and their pet parents beat the heat on National Ice Cream Day with free Doggie Ice Cream Sundaes at all PetSmart PetsHotel locations on Sunday, July 17. Compliments of PetSmart PetsHotels, pet parents can bring best friends in for a free treat of dog-safe vanilla soft serve topped with dog biscuit sprinkles – a treat regularly offered as an add-on service for a pet visit.
New this year, PetSmart will also unveil the Doggie Ice Cream Truck on Thursday, July 14, 12 noon at NYC’s Washington Square Park. While supplies last, this PetSmart-sponsored Ice Cream Social will serve up free dog-friendly ice cream along with ice cream treats for humans. Ice cream social participants can also meet and share treat time with social media celebrity pets including @Tinkerbellethedog, who is an actor, model and fashionista with nearly 77,000 followers on Instagram.
“The ice cream offered every day at our PetsHotel locations is a great example of the true hospitality we provide to our pet guests and in celebration of National Ice Cream Day we wanted to offer this treat free to those that come by our PetsHotel locations on July 17 and take our PetSmart hospitality to others with a one-of-a-kind experience – a pop-up free ice cream social for dogs and their humans in New York City’s dog parks,” said Eran Cohen, Chief Customer Experience Officer, PetSmart. “We are thrilled to help dogs and pet parents beat the summertime heat by serving up cool ice cream treats across the city from our just-unveiled Doggie Ice Cream Truck.”
Ice cream trucks are common fixtures across NYC. It is believed that this is the first time an ice cream truck has hit the streets of NYC serving ice cream treats for dogs and humans.
The free ice cream samples offered at PetSmart PetsHotels across the U.S., Canada and Puerto Rico will be available, while supplies last, on National Ice Cream Day, Sunday, July 17, during regular business hours.
PetSmart is encouraging pet parents to share photos and videos on Instagram of their pets enjoying National Ice Cream Day using #treatyourpup as part of the PetSmart Treat Your Pup Sweepstakes with chances to win PetSmart prize packs. (See instagram.com/petsmart for details beginning 7/16.)
About PetsHotel Services
Whether pets need to stay for an extended period of time in the overnight accommodations or just need a fun-filled day of supervised play, PetSmart PetsHotels offer a variety of services and amenities to create a get-a-way as unique as your pet:
- The Private Suite: What better way to show your best friend how special he or she is than to upgrade to a Dog Suite? It’s spacious, private and furnished with a comfy bed, a Poochy Cot and a TV tuned to pet-centric shows.
- PetSmart Doggie Day Camp: Pets exercise and socialize with other dogs in a dedicated play area full of toys, while pet parents are at work or out of the house for the day — no overnight stay needed! Flexible drop-off and pick-up times make it convenient for parents’ schedules.
- Individual Playtime: Your pup can receive personal attention and one-on-one fun with a Pet Care Specialist.
- Treat Time with Doggie Ice Cream Sundaes: Includes dog-safe vanilla soft serve ice cream with crunchy biscuit toppings for pets to cool down on those hot summer days.
PetSmart PetsHotel locations offer guests a customizable experience that makes their stay as close to being at home as possible. Safety-certified staff is on-hand 24 hours a day, seven days a week to care for pets and veterinarians are on-call, night and day. Pet parents can visit http://pets.petsmart.com/services/petshotel to find a local participating PetSmart PetsHotel.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.
Golin for PetSmart
PetSmart Media Line