HOUR PASSION opens its latest concept in Nice Côte d’Azur airport

Nice, France, 2016-May-13 — /EPR Retail News/ — HOUR PASSION opened on 6th may its latest concept in Nice Côte d’Azur airport, the French Riviera gateway of France. This launch coincides with the completion of the terminal 1 retail space revamping program.

The multibrand store, located Airside in the Schengen part, covers a total area of 96 sqm. It houses an extensive portfolio of qualitative brands, among others Breguet, Blancpain, Omega, Longines, Breitling, Chopard, Rado, Tissot, Hamilton, Calvin Klein watches + jewelery, and Swatch.

The new generation boutique combines the diversity and reliability of the Brand offer, quality of design, technical innovations and subtly meets the “Sense of Place” which was at the heart of the Nice Airport tender program.

Completely open on its front, the bright retail space is characterized by a succession of branded backwalls and, in its middle, curved sales tables topped with crystal cubes exalting jewelry displays. An immersive touch screen invites clients to play with an innovative and exclusive interactive program on the theme of watchmaking.

The Hour Passion new boutique brings to shoppers ready to board a true watch and jewellery experience through its visual attractiveness, high-end appeal, and its attentive welcome.

In 2016, Hour Passion network will expand to 56 worldwide boutiques, and 31 stores in 23 airports.

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HOUR PASSION opens its latest concept in Nice Côte d’Azur airport

HOUR PASSION opens its latest concept in Nice Côte d’Azur airport

Swatch Group’s Hour Passion won 3 key multibrand concessions for Watch and Jewellery after the tender of Nice Côte d’Azur Airport until 2023

PARIS, 2015-10-29 — /EPR Retail News/ — Hour Passion, the multibrand retail network of Swatch Group, the world’s largest watchmaker, has been successfully awarded a series of 3 key multibrand concessions for Watch and Jewellery after the tender of Nice Côte d’Azur Airport until 2023. This includes one 95 sq. store in Schengen area of Terminal 1, a 120 sq. space in Schengen area of Terminal 2, and one 35 sq. luxury boutique at the Private Jet Terminal.

Swatch Group, via its subsidiary Hour Passion, has started operations in 2007 at Nice Airport. Its multibrand concepts had distinguished themselves legitimately in the 2009 tender for five multibrand stores located landside and airside over the three terminals. Then the Group has expanded its offer by opening in 2012 a sixth boutique, a Swatch store in Terminal 1. In 2015, Nice Airport initiated a major revamping of the platform and reconsidered its commercial offer with now three concessions for the watch and jewellery business, only one per terminal.

The opening of the new-generation boutiques will follow Nice Airport works : it will begin from the second quarter of 2016 in Terminal 1 and run into Terminal 2 in 2017. Winning concepts combine diversity and reliability of the Brand offer, quality of design, technical innovations and answer subtly the “Sense of Place” which was the heart of Nice Airport tender program.

Hour Passion is delighted to keep its cooperation with Airport authorities, what confirms that they are sharing many of the same values and operating principles in terms of ensuring a high level of service and overall shopping experience.

This tender won by Hour Passion as the W&J retailer for the French Riviera Platform shows the capacity of the brand to match the airport group’s strategy to become one of the major gateways in Europe. It sets Hour Passion as a strong professional airport retailer and partner, able to offer international travelers and trend-setters the Watch and Jewellery essentials.
In 2016, Hour Passion network will expand to 54 worldwide boutiques, and 32 stores in 23 airports.

SOURCE: Hour Passion SAS