PARIS, 2015-10-29 — /EPR Retail News/ — Hour Passion, the multibrand retail network of Swatch Group, the world’s largest watchmaker, has been successfully awarded a series of 3 key multibrand concessions for Watch and Jewellery after the tender of Nice Côte d’Azur Airport until 2023. This includes one 95 sq. store in Schengen area of Terminal 1, a 120 sq. space in Schengen area of Terminal 2, and one 35 sq. luxury boutique at the Private Jet Terminal.
Swatch Group, via its subsidiary Hour Passion, has started operations in 2007 at Nice Airport. Its multibrand concepts had distinguished themselves legitimately in the 2009 tender for five multibrand stores located landside and airside over the three terminals. Then the Group has expanded its offer by opening in 2012 a sixth boutique, a Swatch store in Terminal 1. In 2015, Nice Airport initiated a major revamping of the platform and reconsidered its commercial offer with now three concessions for the watch and jewellery business, only one per terminal.
The opening of the new-generation boutiques will follow Nice Airport works : it will begin from the second quarter of 2016 in Terminal 1 and run into Terminal 2 in 2017. Winning concepts combine diversity and reliability of the Brand offer, quality of design, technical innovations and answer subtly the “Sense of Place” which was the heart of Nice Airport tender program.
Hour Passion is delighted to keep its cooperation with Airport authorities, what confirms that they are sharing many of the same values and operating principles in terms of ensuring a high level of service and overall shopping experience.
This tender won by Hour Passion as the W&J retailer for the French Riviera Platform shows the capacity of the brand to match the airport group’s strategy to become one of the major gateways in Europe. It sets Hour Passion as a strong professional airport retailer and partner, able to offer international travelers and trend-setters the Watch and Jewellery essentials.
In 2016, Hour Passion network will expand to 54 worldwide boutiques, and 32 stores in 23 airports.
SOURCE: Hour Passion SAS