Meijer launches its first-ever “Homeroom Heroes” contest to honor teachers

Winning school to receive more than $1,000 in supplies from Meijer and its partners

GRAND RAPIDS, Mich., 2017-May-08 — /EPR Retail News/ — Meijer is honoring local teachers in its six-state footprint through its first-ever  “Homeroom Heroes” contest. Now through May 13, parents are encouraged to nominate a teacher in their community and explain why the educator is a local hero. All active K-12 teachers throughout Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin are eligible for entry.

One winner will be chosen in each of the six states. The winner’s school will receive more than $1,000 in free supplies. Meijer and participating brands, including Clorox, Crayola, Expo, Kleenex, Paper Mate, Scott, Sharpie and Viva, will donate various school supplies to be included in the prize packages. Meijer will also award a $100 gift card to the entrant that nominated each of the six winners.

“Teachers touch so many lives in so many ways. They are the unsung heroes of our communities,” said Nicole Laughlin, vice president of brand development and marketing for Meijer. “We’re proud to celebrate local educators across the Midwest by introducing the Meijer Homeroom Heroes Contest. We encourage everyone to nominate a deserving teacher!”

To enter, customers can visit www.facebook.com/meijer and click on the Homeroom Heroes tab. Submissions will be judged based on alignment with the contest theme, originality and clarity of expression. Winners will be notified beginning the week of May 22.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates more than 231 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and  electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

SOURCE: Meijer

Contact:

Jennifer Rook
616-791-2794
jennifer.rook@meijer.com

Meijer presented with 10 awards for its creative excellence in advertising at The 2017 American Advertising Awards

Meijer presented with 10 awards for its creative excellence in advertising at The 2017 American Advertising Awards

 

GRAND RAPIDS, Mich., 2017-Feb-20 — /EPR Retail News/ — The 2017 American Advertising (ADDY) Awards honored Meijer with 10 awards for its creative excellence in advertising, including Best in Show and Judge’s Choice. The American Advertising Federation (AdFed) West Michigan hosted the awards ceremony on Feb. 16.

Meijer was recognized for Beer Frontier, Mmmmeat Thanksgiving, more Meijer, and the holiday Twitter videos. The Meijer holiday commercial Do You See What I See won Best in Show and the Halloween Scary Candy scenes won Judge’s Choice. Both campaigns also won Gold in their respective categories.

“The work that our creative teams and agency partners produce on behalf of Meijer has been outstanding,” said Nicole Laughlin, Vice President of Brand Development and Marketing for Meijer. “We are thrilled to have our campaigns recognized by the industry; however, we are even prouder that the campaigns resonated so strongly with our customers. To us, our most important judge is the Meijer customer.”

“[Do You See What I See] did it right from start to finish,” said ADDY Awards judge Anthony Atwood about the Best in Show winner. “From the beautiful cinematography [and] the overall way it was shot to the way that the entire story unfolded. It was top notch.”

The ADDY Awards is the industry’s largest competition with over 40,000 entries showcasing the very best in each market. In the District 6 region, Meijer competed against submissions from Michigan, Indiana and Illinois.

In addition to being honored with Best in Show and Judge’s Choice, Meijer won the following awards:

  • Gold, Social Media Campaign – Halloween Scary Candy Scenes (Judge’s Choice)
  • Gold, Regional/National TV Commercial Campaign – Do You See What I See (Best in Show)
  • Silver, Microsite – Beer Frontier
  • Silver, Microsite – Mmmmeat Thanksgiving
  • Silver, Photography Campaign – Mmmmeat Thanksgiving
  • Bronze, Social Media Campaign – Holiday Twitter Videos
  • Bronze, Blog – Beer Frontier
  • Bronze, Regional/National TV Commercial Campaign – more Meijer

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and  electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact:

Jennifer Rook
jennifer.rook@meijer.com
616-791-2794

Source: Meijer

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Meijer customers can co-star in its TV commercial

  • Retailer launches social media photo contest

GRAND RAPIDS, Mich., 2016-Apr-20 — /EPR Retail News/ — Meijer is offering customers across the Midwest a chance to co-star in an upcoming television commercial that will debut later this summer.

All customers need to do is submit photos showing how Meijer supports their home team – from Little League to the big leagues – through a contest application on the Meijer Facebook page. Ten winners will receive $100 Meijer gift cards and all photos have the chance to appear in the commercial, announced Nicole Laughlin, vice president of brand development and marketing.

“Meijer is a Michigan company that’s committed to making the communities we serve better places to live, work and play,” Laughlin said. “We are pleased to support thousands of athletic programs across the Midwest, including hundreds in Michigan, through sponsorships of scoreboards, uniforms, sports equipment and concession stands. We look forward to sharing those partnerships in our advertising.”

The commercial is scheduled to debut later this summer, and will feature images of athletic teams the Grand Rapids, Mich.-based retailer supports. The Home Team contest is open through May 1. Entries can be submitted at www.Facebook.com/Meijer.

This is the second time in 2 years that Meijer has enlisted its customers to submit photos to appear in a commercial. In 2014, Meijer selected 28 photos – out of more than 3,200 submissions – for a 30-second commercial featuring the retailer’s iconic penny pony, Sandy. Four additional youngsters were chosen for a 60-second version that lived online.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.

Contact:

Christina Fecher
616-540-6108
christina.fecher@meijer.com

SOURCE: Meijer

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Meijer customers can co-star in its TV commercial

Meijer customers can co-star in its TV commercial