Tag Archives: Nitro Cold Brew

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Starbucks Nitro Cold Brew makes its debut in London; with plans to roll out to up to 100 more stores in UK this summer

  • UK is first market in Europe to launch Nitro Cold Brew at the Starbucks Reserve Bar in London’s Covent Garden
  • Up to 100 further stores to roll out Nitro Cold Brew this summer

London, 2017-Feb-25 — /EPR Retail News/ — Starbucks has introduced Nitro Cold Brew on tap at its first location in the UK in London, with plans to roll out to up to 100 more stores around the country this summer. The launch of Nitro Cold Brew in the UK follows a successful nationwide launch of Starbucks Cold Brew in 2015.

Nitro Cold Brew takes the existing Starbucks Cold Brew recipe and infuses it with nitrogen to unlock the super-smooth, natural sweetness of the coffee, which then cascades from the tap with a velvety and creamy texture that customers can see and taste. It is deliciously cold and served unsweetened, without ice, to highlight the flavor the cold-brewing process brings out in the coffee.

The arrival of Nitro Cold Brew marks Starbucks next chapter of cold coffee innovation in Europe by offering customers a wider choice.

“This is an entirely different kind of cold coffee experience – one we think will revolutionize the category and the way our customers think about our cold coffee menu,” said Maria Sebastian, senior vice president Brand, Starbucks EMEA. “London is one of the most competitive coffee markets and so we’re delighted to bring this to our customers here first, with plans to bring it to more stores around the country this summer. We have an exciting year planned, bringing our expertise in hot coffee to cold, and demonstrating our investments in coffee-forward product innovations combined with the passion of our skilled baristas.”

Media Contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks announces the introduction of Nitro Cold Brew in China

Starbucks announces the introduction of Nitro Cold Brew in China
Starbucks announces the introduction of Nitro Cold Brew in China

 

  • China is the first international market, outside of the U.S. and Canada, to launch Nitro Cold Brew
  • Starbucks aims to rollout the new handcrafted cold coffee innovation across more locations in China, further deepening its coffee leadership position in the market

SHANGHAI, 2016-Nov-12 — /EPR Retail News/ — Starbucks (NASDAQ: SBUX) announced today (November 10, 2016) that the China World Trade Centre Starbucks store in Beijing is the first location in China, and outside the U.S. and Canada, to introduce Nitro Cold Brew on tap alongside its classic Cold Brew and more locations are to come over the next few months. The introduction of Nitro Cold Brew in China comes after a highly successful nationwide launch of Starbucks Cold Brew. Starbucks will once again bring a brand new delightful handcrafted cold coffee experience to its Chinese customers.

“We have been relentless in our pursuit to perfect our coffee expertise and Nitro Cold Brew is a firm demonstration of our significant investments in coffee-forward product innovations to deepen our coffee leadership position,” said Belinda Wong, ceo, Starbucks China. “Something magical happens whenever we combine our innovation with the unbelievable passion of our skilled Starbucks barista. The handcrafted Nitro Cold Brew will surprise and exceed the expectations of customers who are seeking a different kind of coffee artistry experience in China.”

Nitro Cold Brew – Starbucks newest take on its signature Nariño 70 Cold Brew. Cold Brew – is infused with nitrogen that unlocks the super-smooth, natural sweetness of Cold Brew coffee, which then cascades from the tap with a velvety and creamy texture that customers can see and taste. It is deliciously cold and is served unsweetened, and without ice, to highlight the flavor the cold brewing process brings out in the coffee. Since its launch in May 2016, Nitro Cold Brew is one of the most popular beverages at the Starbucks Reserve® Roastery and Tasting Room in Seattle.

“Our customers embraced the smooth, full-bodied flavor of Starbucks Cold Brew when it was first introduced in China last summer. There’s a lot of time and passion that goes into brewing each batch of Cold Brew, so it’s been especially rewarding to see customers enjoying it,” said Xi Wen, coffee master and store manager, China World Trade Centre Starbucks Reserve™ store. “I am proud that my store has been selected as the first store in China to introduce the Nitro Cold Brew, and I am looking forward to introducing this new handcrafted cold coffee experience to my customers and partners.”

Recipes for cold coffee beverages are developed by Starbucks® coffee and research teams, who taste hundreds of cups of coffee to ensure the right blend, roast and brewing method is used to create the perfect flavor profile. Starbucks Cold Brew features a blend of high-quality varietals from Latin America and Africa, which delivers a sweet, dense and smooth coffee punctuated with a chocolatey and citrusy flavor profile.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale

Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale
Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale

 

Canada, 2016-Oct-23 — /EPR Retail News/ — Starbucks Canada has announced that Brookfield Place in Toronto is the first location to launch Nitro Cold Brew, with more locations to come across Canada over the next several months. Following the roll out, Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale.

Nitro Cold Brew is Starbucks newest take on its signature Cold Brew, infused with nitrogen for a smooth, creamy texture. After handcrafting the Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with the nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is deliciously cold right out of the tap so it is served without ice and as with Cold Brew, it’s served unsweetened to highlight the flavour the cold brewing process brings out in the coffee.

While premium handcrafted espresso continues to be a best seller; the company is experiencing an increased shift in consumer preference to cold versions of these beverages. Iced beverage sales saw approximately 30 per cent growth over the past two years and represents one of the fastest growing areas of the business. Approximately one in two beverages sold out of home in Canada are cold and Starbucks expects to more than double the size of its cold beverage business in Canada within five years.

“Our success is rooted in delivering exceptional customer experiences through significant investments in technology, new store formats and coffee-forward product innovation. We know that our customers are seeking flavour experiences that are unique and Nitro Cold Brew delivers on a cold coffee experience that we know they will enjoy,” said Rossann Williams, president, Starbucks Canada. “When we combine innovation with an engaging barista who is skilled in making handcrafted customized beverages, it produces something really special.”

The introduction of Cold Brew in March 2015 was received with an exceptional Canadian response, fueling +65% Cold Coffee growth at launch time. Following the highly successful nationwide launch the company introduced new innovation with the Vanilla Sweet Cream Cold Brew in June 2016, which is now available throughout the year, and is now offering Canadians even more coffee-forward innovation with the introduction of Nitro Cold Brew.

“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavour, craft and brewing innovation we will see in the next few years,” Williams added.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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