Banana Republic kicks off NYFW with Spring 2017 collection with Olivia Palermo pop-up shops

  • BANANA REPUBLIC LAUNCHES OLIVIA PALERMO SPRING 2017
  • POP-UPS AT FEBRUARY NYFW AND ANNOUNCES A FALL 2017
  • OLIVIA PALERMO CAPSULE COLLECTION TO DEBUT AT SEPTEMBER NYFW

NEW YORK, 2017-Feb-01 — /EPR Retail News/ — Banana Republic will shift the timing of its NYFW presentations to be customer-facing when the collections are in-store. It’s a natural evolution for the brand—among the first to offer See Now, Buy Now to customers a year ago—in service to customer demand for product as it’s shown.

On February 9, Banana Republic will celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at select Banana Republic stores. As Banana Republic’s Global Style Ambassador, Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s iconic style from both an interiors and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.

To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6pm ET to join the party on bananarepublic.com. To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco and Los Angeles, courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.

As a further build to their partnership, Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team at September NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for long-lead press during February NYFW, and will be kept under-wraps until it is available for customer purchase in September.

“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”

ABOUT BANANA REPUBLIC (@BananaRepublic)

Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. For more information about Banana Republic, its products and stores, please visit BananaRepublic.com.

ABOUT OLIVIA PALERMO (@oliviapalermo)

Olivia Palermo has gained international recognition as one of fashion’s premier insiders with her work as a model, spokesperson and as the executive editor and creative director of OliviaPalermo.com – an award winning fashion and lifestyle website. Palermo has served as Guest Creative Director, Guest editor and Guest designer and spokesperson for brands. Palermo is currently the global style ambassador for Banana Republic.

Investor information:

investor_relations@gap.com
650-952-4400

Source: Gap Inc.

Banana Republic announces style icon Olivia Palermo as its first women’s global style ambassador

NEW YORK, 2016-Sep-10 — /EPR Retail News/ — Banana Republic is excited to announce that international style icon Olivia Palermo is the brand’s first women’s global style ambassador. Through the partnership, Palermo will be integrated throughout Banana Republic’s global marketing, starting in Fall 2016 and will extend through 2017.

Palermo brings a fresh perspective to the versatile lifestyle brand focused on contemporary classics. To kick off the expansive partnership, Palermo will personally curate a selection of more than a dozen limited-edition direct-to-consumer women’s styles that will be available for immediate purchase live from Banana Republic’s Spring 2017 New York Fashion Week presentation on September 10 at 3:30 p.m. EST. The exclusive, early-release capsule will be sold on bananarepublic.com and at the brand’s Flatiron location in New York.

“We are thrilled to collaborate with Olivia to bring her signature, versatile style to the Banana Republic customer,” said Lexi Tawes, SVP Global Merchandising & Digital, Banana Republic. “She leads such a full, modern lifestyle that our customers relate to and admire. Nobody makes it look more effortless than Olivia.”

“I’ve always admired Banana Republic as a go-to for versatile, sophisticated styles and I’m so honored to be the first women’s style ambassador,” said Palermo. “Being able to express my creativity and style with what I wear has always been a big part of my life. Banana Republic makes it so easy to create a wardrobe with quality classics that transition across each season.”

Palermo joins Banana Republic’s style ranks with pro basketball star Kevin Love, who was announced earlier this year as Banana Republic’s first men’s global style ambassador. Love was previously featured in the Spring and Summer 2016 campaigns and has been working with the brand across social platforms. Palermo and Love campaigns debut globally this September in stores and through advertising.

To further inspire customers this fall, Banana Republic is launching a campaign challenge to “Turn It Up”—and dress the part. It’s a call-to-action to make more of an effort to dress stylishly with individuality because confidence is the best accessory. Look sharp and make your mark. A first impression only happens once.

Developed in partnership with Chandelier Creative, the campaign will complement Palermo and Love campaigns through advertising in early September 2016.

Shot by Inez and Vinoodh and styled by Edward Enninful, the campaign features models Eva Dolezalova, Anais Mali and Ollie Edwards wearing covetable fall product, including a new Italian wool suiting collection. Studio imagery spotlights the quality, fit and details of garments, ranging from an essential Italian wool tie coat to the softest cashmere sweater.

ABOUT BANANA REPUBLIC (@BananaRepublic)
Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. For more information about Banana Republic, its products and stores, please visit BananaRepublic.com.

Contact:  Banana Republic fashion inquiries: BR_press@gap.com

Source:  Banana Republic

Nordstrom launches new collaboration with style icon Olivia Palermo

SEATTLE, 2016-Feb-09 — /EPR Retail News/ — Nordstrom, Inc. is pleased to announce the launch of a new collaboration in partnership with international style icon Olivia Palermo. Set to hitNordstrom stores and nordstrom.com on February 8th, 2016, the ‘Olivia Palermo + Chelsea28’ collection features 32 styles of separates with roots in American sportswear staples, and dresses with a polished and feminine appeal.

The Spring collection includes versatile separates in signature prints and rich textured fabrics such as suede, silk and leather, as well as an assortment of premium denim pieces including high rise denim culottes, a retro denim skirt, a four-button blazer and a wide leg jumpsuit. These are what Palermo calls “life pieces.”

“We wanted to create great separates that are elevated and could mix and match easily to create outfits women can wear all year,” said Palermo. “Versatility was an important goal – being able to wear one item in multiple ways so you always feel polished and put together. A well-cut navy pant can be restyled so many ways and will always be chic. The Military Vest or the Sleeveless Suede Trench can be worn as a vest or as a dress and are the perfect layering pieces, you can mix them with other pieces in your wardrobe to create or change looks throughout the year.”

Palermo partnered with Nordstrom Product Group, the retailer’s private label design group, to develop the line for house brand Chelsea28, which focuses on modern feminine fashion at an accessible price level. The one-year partnership will produce four collections including spring, summer, fall and holiday.

As a global fashion influencer through her work as a model, spokesperson and as the executive editor and creative director at her fashion and lifestyle website OliviaPalermo.com, Palermo solidified her standing as a trendsetter for her generation and gained international recognition for her keen sense of style and savvy eye for balancing high and low fashion.

“The ‘Olivia Palermo + Chelsea28’ collection reflects how a stylish young woman is dressing today,” said Mark Tritton, President of Nordstrom Product Group. “Olivia Palermo is revered around the globe for her style. We know our customers look to her for fashion inspiration, and we saw her consistently on our inspiration boards as well. We think she embodies the Chelsea28 brand perfectly, so it was a very natural choice.”

The ‘Olivia Palermo + Chelsea28’ collection will range in price from $68 to $448, and will be available in 94 Nordstrom locations in the United States, Canada and Puerto Rico, as well as on nordstrom.com/oliviapalermo. Nordstrom ships internationally to more than 200 countries and territories worldwide.

Nordstrom has been the retail partner of choice for brands such as SJP Collection, Sarah Jessica Parker’s line of shoes, Topshop/Topman and Madewell, which have exclusive U.S. distribution through the retailer, as well as the creative collaborator for the launch of Miss Wu, Jason Wu’sdiffusion line; and Tank Magazine fashion director and street style star Caroline Issa’s’Nordstrom Signature and Caroline Issa’ collection.

For a complete list of stores, please visit nordstrom.com/oliviapalermo.

Please visit press.nordstrom.com to find the ‘Olivia Palermo + Chelsea28’ media kit including full collection imagery and video content.

Media Contacts: 

Nordstrom, Inc.
Anya Pavlovic  (206) 303-3015
anya.pavlovic@nordstrom.com

Aimé Agency
Barbara Saint Aimé
(646) 725-3312
barbara@aimeagency.com

ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 323 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 194 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

SOURCE Nordstrom, Inc.

 

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Nordstrom launches new collaboration with style icon Olivia Palermo

Nordstrom launches new collaboration with style icon Olivia Palermo