SEATTLE, 2016-Feb-09 — /EPR Retail News/ — Nordstrom, Inc. is pleased to announce the launch of a new collaboration in partnership with international style icon Olivia Palermo. Set to hitNordstrom stores and nordstrom.com on February 8th, 2016, the ‘Olivia Palermo + Chelsea28’ collection features 32 styles of separates with roots in American sportswear staples, and dresses with a polished and feminine appeal.
The Spring collection includes versatile separates in signature prints and rich textured fabrics such as suede, silk and leather, as well as an assortment of premium denim pieces including high rise denim culottes, a retro denim skirt, a four-button blazer and a wide leg jumpsuit. These are what Palermo calls “life pieces.”
“We wanted to create great separates that are elevated and could mix and match easily to create outfits women can wear all year,” said Palermo. “Versatility was an important goal – being able to wear one item in multiple ways so you always feel polished and put together. A well-cut navy pant can be restyled so many ways and will always be chic. The Military Vest or the Sleeveless Suede Trench can be worn as a vest or as a dress and are the perfect layering pieces, you can mix them with other pieces in your wardrobe to create or change looks throughout the year.”
Palermo partnered with Nordstrom Product Group, the retailer’s private label design group, to develop the line for house brand Chelsea28, which focuses on modern feminine fashion at an accessible price level. The one-year partnership will produce four collections including spring, summer, fall and holiday.
As a global fashion influencer through her work as a model, spokesperson and as the executive editor and creative director at her fashion and lifestyle website OliviaPalermo.com, Palermo solidified her standing as a trendsetter for her generation and gained international recognition for her keen sense of style and savvy eye for balancing high and low fashion.
“The ‘Olivia Palermo + Chelsea28’ collection reflects how a stylish young woman is dressing today,” said Mark Tritton, President of Nordstrom Product Group. “Olivia Palermo is revered around the globe for her style. We know our customers look to her for fashion inspiration, and we saw her consistently on our inspiration boards as well. We think she embodies the Chelsea28 brand perfectly, so it was a very natural choice.”
The ‘Olivia Palermo + Chelsea28’ collection will range in price from $68 to $448, and will be available in 94 Nordstrom locations in the United States, Canada and Puerto Rico, as well as on nordstrom.com/oliviapalermo. Nordstrom ships internationally to more than 200 countries and territories worldwide.
Nordstrom has been the retail partner of choice for brands such as SJP Collection, Sarah Jessica Parker’s line of shoes, Topshop/Topman and Madewell, which have exclusive U.S. distribution through the retailer, as well as the creative collaborator for the launch of Miss Wu, Jason Wu’sdiffusion line; and Tank Magazine fashion director and street style star Caroline Issa’s’Nordstrom Signature and Caroline Issa’ collection.
For a complete list of stores, please visit nordstrom.com/oliviapalermo.
Please visit press.nordstrom.com to find the ‘Olivia Palermo + Chelsea28’ media kit including full collection imagery and video content.
Anya Pavlovic (206) 303-3015
Barbara Saint Aimé
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 323 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 194 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.
SOURCE Nordstrom, Inc.