BRC-KPMG ONLINE RETAIL SALES MONITOR JANUARY 2015: Online sales of Non-Food products in the UK grew 11.7% in January vs a year earlier

LONDON, 2015-2-10 — /EPR Retail News/ — Online sales of Non-Food products in the UK grew 11.7% in January versus a year earlier, when it had risen by 19.2% over the previous year. This month’s growth is close to the 12-month average of 12.0%. In January 2015, online sales represented 18.4% of total Non-Food sales, against 16.8% in January 2014.

Toys & Baby Equipment was the second fastest growing category in January, reporting its best growth since it became an RSM category in June 2014. Footwear also experienced its best performance since December 2012.

Online sales contributed 2.0 percentage points to the growth of Non-Food total sales in January. The 3-month average contribution of online to Non-Food growth exceeded that of stores for the fifth consecutive month.

Helen Dickinson, Director General, British Retail Consortium, said: “Online sales for January tend to be strong with people enjoying surfing for online bargains after the busy frenzy of Christmas shopping. With the January penetration rate only second to November this shows just how popular online sales were.

“As websites continue to improve with more stock being listed online it is not a surprise that we loved buying online this January. We were particularly enthusiastic about buying shoes online as over £1 in every £3 of footwear purchases was spent online, perhaps because we could see immediately whether our size was still available in the sales. Retailers who have invested in an omni-channel strategy will certainly take comfort in these figures.”

David McCorquodale, Head of Retail, KPMG, said: “Online sales had a strong January, bolstered by seasonal sales campaigns and targeted marketing drives. This side of retailers’ business has a leading role to play in driving overall sales growth, with more shoppers than ever choosing the convenience of buying online.

“In order to significantly move the dial substantial spend is needed to improve the robustness of retailers’ systems and improve the experience for customers. Retailers’ online operations warrant the lion’s share of their investment budgets this year.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900. info@brc.org.uk.

BRC-KPMG ONLINE RETAIL SALES MONITOR OCTOBER 2014: ONLINE SALES REPRESENTED 18.2% OF TOTAL NON-FOOD SALES OF OUR MONITOR, AGAINST 16.5% IN OCTOBER 2013

LONDON, 2014-11-11— /EPR Retail News/ — Online sales of Non-Food products in the UK grew 15.4% in October versus a year earlier, almost in line with the twelve-month average growth of 14.8%. In October 2013, online sales rose by 12.1% over the previous year.

In October online sales represented 18.2% of total Non-Food sales of our Monitor, against 16.5% in October 2013. This is the highest penetration rate since Christmas 2013.

In contrast with stores, where Clothing and Footwear recorded a decline in October, the fashion categories achieved a good performance online, as a result of targeted incentives by retailers.

Online sales contributed 2.1 percentage points to the growth of Non-Food total sales in October. The three-month average contribution of online to non-food growth exceeded that of stores for the second consecutive month, achieving an all-time record proportion outside of December.

Helen Dickinson, Director General, British Retail Consortium, said: “Online sales took their largest slice of the pie of non-food sales growth since December 2013. October’s growth compared to last year was 3.3 percentage points faster, which bodes well for Christmas, especially as the proportion of online non-food sales was also the highest recorded since last Christmas.

“October saw many actions to encourage the sale of winter stock. Concurrent flash sales were run in-store and online. Loyal customers were offered exclusive discounts and due to this Clothing and Footwear did better online than in stores. As we march steadily on to the festive season online retail sales are set to increase, for example online Christmas shops are proving popular. ‘Mega Monday’, the first Monday in December, is one to watch as it is generally thought to be the biggest day for online shopping. However, retailers’ investment in ever-faster deliveries means that Mega Monday could be shifted closer to Christmas this year.”

David McCorquodale, Head of Retail, KPMG, said: “Retailers proved themselves fleet of foot online, launching highly targeted offers to offset the unseasonal weather and give consumers that extra impetus to spend.

“It’s evidence that retailers can use their online operations to quickly react to unexpected factors, such as a heat wave at Halloween, and adapt their sales strategy to offer shoppers the products that are relevant to them. This flexibility isn’t a guaranteed failsafe, but it certainly gives retailers more options than their store portfolio can offer.

“With Black Friday and Christmas ahead, the online channel’s importance will be felt more than ever in the coming weeks.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900. info@brc.org.uk.