SOON ONLY CUSTOMERS WILL BE ABLE TO COMPLETE THEIR LOOK WITH A PAIR OF SHOES WHEN SHOPPING WITH ONLY. THE NEW COLLECTION IS ESTABLISHED IN CLOSE COLLABORATION WITH ZALANDO.
Brande, Denmark, 2015-6-25 — /EPR Retail News/ — As of August 2015, ONLY launches a comprehensive shoe collection including a variety of sporty, trendy, denim and party looks. This is reflected in the collection that contains boots, sneakers, heels, lace shoes and slippers in both leather look and real leather.
Collaboration with Zalando
The collection is established in close collaboration with Zalando presenting a range of 20 styles in different colours at an expected price level ranging from EUR 39.95 – 119.95. For future seasons the collection will be extended with more categories inspired by the latest trends.
ONLY shoes are launched in selected ONLY stores, at ONLY.com and at Zalando.com. Initially, the focus will be on the German market, with the objective to establish commercial partnerships with shoe retailers and expand within the existing distribution network. To ensure an efficient distribution, ONLY’s digital B2B sales platform will play a key role.
In the commercial co-development ONLY and Zalando are leveraging market insights, product know-how and design skills to provide a competitive ‘value for money’ offering.
“We are delighted to contribute with Zalando’s online fashion and product insight to this cooperation with our close brand partner ONLY. Together we will create a unique collection with a focus on feminine strength, self-confidence and latest trends,” says Claudia Reth, VP Fashion Director Zalando.
Senior Manager, New Business Development at ONLY Michael Fynboe adds: “We believe that moving towards closer partnerships and digital advancement will drive our business forward. Shoes will be the first category to prove this new way of operating. This will change how we work, putting more emphasis on product development and partnership commitment.”
Michael Fynboe, Senior Manager, New Business Development, ONLY
Phone: +45 25514306