Merrell Come Out on Top on the Latest Trends

With one of the hottest new trends for 2011 set to come out in the near future being that of barefoot outdoor shoes, its going to be a very exciting time for outdoor footwear and there’s no doubt that Merrell is one of those highly respected companies that is apparently very close to launching its own range which is sure to be snapped up as soon as they are unveiled.

Merrell is one of those well known outdoor apparel and footwear companies that has been around long enough to have built up a huge following of faithful customers who are fond of their fantastic footwear and its stylish edge. Merrell have long been producing footwear including shoes and boots as well as sandals too for men, women and children. The versatility of this brand is that all its ranges are made for toughness and durability yet they have the comfort that is absolutely essential for wearing outdoors. Also, you can trust Merrell to have all the technology that makes its outdoor performance footwear as safe and secure for the wearer as possible, for example it has the technology in the heel to help absorb the shock to your ankle when you walk and the un-poppable ball in the sole to for a comfortable and cushioned step.

Outdoor apparel and footwear has recently become even more popular as a fashion trend too though as more and more people discover the warmth and lightweight benefits of the outdoor jackets along with how stylish a pair of outdoor walking shoes can really be. Merrell is a perfect example of a company who provides great-looking boots, shoes and sandals to customers who could just as easily wear it to hike in the hill as they could to walk through a buy city street at the weekend. This blurs the divide between city and countryside and this is exactly what Merrell want, even their slogan on their website says their brand can ‘Bridge the urban/rural divide’ and their footwear does that all on its own.

With some fantastic collections featuring the Chameleon which is available in a range of different colour combinations like the striking red and charcoal and the army greens or the highly popular greys. This style of outdoor shoe is one that fits well in both an urban or a rural setting and it is this versatility that helps keep Merrell a very popular choice with customers who know they get style and quality when they shop for this brand.

Merrell’s strong reputation has been building for the 26 years it has been trading, it began first by producing hiking boots and they have gone from strength to strength since then using all the best quality materials like the tough and breathable fabrics and of course the Gore-tex that helps to give people the flexibility and comfort to live healthy lifestyles and wearing Merrell Shoes certainly does this with the added bonus of being all wrapped up in a stylish shoe.

Via EPR Network
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Fitness Footwear, a leading supplier of Merrell shoes is pleased to announce the launch of the Merrell brand’s new 2009 Spring/Summer catalogue

Fitness Footwear is the UK ‘s biggest online stockist of Merrell shoes, providing a one stop shop for the Merrell brand on the internet for over 4 years. By offering a wide range of Merrell shoes and styles in a complete selection of sizes the online retailer has been able to quickly build a substantial following for the Merrell brand.

Merrel’s new Spring/Summer 2009 catalogue will provide Fitness Footwear with an unrivalled opportunity to offer their customers a new range of fashionable and functional sandals, trainers, walking boots and other specialist shoes across a wide range of activities. Similarly, the 2009 range of Merrell footwear incorporates a number of new styles while expanding upon the world renowned Chameleon range with many new and exciting styles.

Luke Barlow, Fitness Footwear partner highlighted the company’s long history of working with Merrell,

“As a favoured retailer of Merrell footwear we have been able to develop a large and loyal customer base and build much renown for the American brand here in the UK . As such, we are looking forward to the new styles and innovations the spring and summer ranges will bring. I’m sure our many Merrell customers feel the same way.”

Offering the web’s widest choice of sports and outdoors shoes, Fitness Footwear and Merrell have made a winning combination since 2005. While Fitness Footwear promotes every outdoor activity f r o m running and hiking to more extreme sports such as parkour, the mission of the Merrell brand is to inspire the outdoor athlete in everyone by embracing the natural world or the urban landscape. With a philosophy that is driven by bringing people adventure and exhilaration, discovery and freedom, as well as self knowledge and fulfillment, the Merrell brand is the perfect flag for passionate online retailer Fitness Footwear.

The Merrell brand itself is owned by Wolverine World Wide Inc, an American superpower in shoes who recently acquired Cushe, adding the small, yet innovative brand to their awe inspiring portfolio which currently includes Bates, Hush Puppies, Sebago and also Merrell.

Emma Barlow, Fitness Footwear partner described the relationship with Wolverine and Merrell shoes

“You couldn’t ask for a better supplier than Merrell. We’ve had nothing but a great experience since day one with wonderful support and amicable solutions to any problems. As a customer is makes us feel valued and as an independent retailer we’ve been pleased to dedicate our time to them as well. It’s very much a giving relationship between Fitness Footwear and Merrell, creating a mutually beneficial business model.”

About Fitness Footwear

Founded in 2004, Fitness Footwear has rapidly grown into the UK’s most successful online retailer of sports shoes and outdoor footwear, with a bold dedication to outstanding service, easy transactions and secure online shopping for its customers.

These philosophies have led Fitness Footwear to become the online champions of many leading brands including Merrell, Fit Flops , Magnum boots and Caterpillar boots.

This press release was written by Adam Smith

Via EPR Network
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