NEW ZEALAND: Foodstuffs announces big reduction in sugar and sodium content across Pams and Value products

NEW ZEALAND: Foodstuffs announces big reduction in sugar and sodium content across Pams and Value products


Auckland, New Zealand, 2017-Nov-27 — /EPR Retail News/ — Foodstuffs revealed today (24 November 2017) that it has implemented a massive drop in sugar and sodium content across a wide range of Pams and Value products – ranging in some cases from a 26% reduction in sugar to an 80% reduction in sodium.

Chris Quin, CEO Foodstuffs North Island, says, “Foodstuffs has made huge strides in delivering on our commitment to reduce Childhood Obesity.  We have several programmes in place including our very effective Food for Thought nutrition education programme, but we’ve made spectacular headway in reformulating hundreds of our Pams and Value products to reduce sugar and sodium content.

“To date we have removed 4,000 tonnes of sugar and 8,000 tonnes of sodium across our private label range, this equates to 740 Asian elephants’ worth of sugar and 76,000 All Blacks worth of salt (based on their average weights).  That’s a staggering saving – all going towards ensuring our community has access to healthier foods.”

Foodstuffs has committed to reviewing and reformulating all private label products and is also encouraging suppliers to do the same.  “Our research shows that customers are looking for healthier options – and we’re working very hard to deliver on that expectation.  It’s a vast job to review each product across New Zealand’s largest grocery brands, but we are totally committed.”

The results form part of a report to the Ministry of Health later this year which captures all the initiatives Foodstuffs has put in place to enhance the health and well-being of the community.

Quin says, “Foodstuffs believes that we have a duty of care to look after every New Zealander. A core part of that promise is to ensure that all New Zealanders have ready access to fresh, affordable, healthy food.

“We are delivering on our pledge to support the Government in their drive to reduce childhood obesity; reducing sugar and sodium content in our products, expanding the reach of our Food for Thought Programme, extensive support for the Starship Foundation with a focus on healthy food education and partnerships with foodbanks throughout New Zealand. However, we’re committed to doing more.

“We have made a significant investment in the Eat My Lunch programme – which aims to deliver 25,000 healthy lunches, per week, to children in need throughout New Zealand.  This will ensure more children have full tummies so they can unlock their potential.

Foodstuffs is excited about the inroads we have made already and the plans in place to help New Zealanders enjoy a healthy future.”

Source: Foodstuffs


New Zealand: Pams wins Reader’s Digest Most Trusted Supermarket Home Brand for the fourth consecutive time

Auckland, New Zealand, 2016-Aug-01 — /EPR Retail News/ — This is the fourth consecutive win for Pams in the Reader’s Digest Most Trusted Supermarket Home Brand.

The independent survey asked more than 1200 New Zealander’s what brands they trusted across a range of categories; including supermarkets and supermarket own brands.

Rod Gibson, General Manager, Foodstuffs Own Brands says the team at Pams remains committed to delivering great quality products for everyday use at affordable prices.

“This award is about our customers giving the nod that Pams is their brand of choice. We know that we cannot be complacent and there is always room to develop and improve our offerings.

“Pams has been on our customers shopping lists since 1937, we have continued to develop the range and its look over the years and regular customers will start to see a few more exciting new changes happening in the coming months. As well as the Health Star Rating System appearing on our new packaging, you will now see a new logo and some new health focused products,” says Gibson.

Pams is the largest selling grocery brand in the country and has pride of place in its original home – Four Square, as well as being found in all New World and PAK’nSAVE stores throughout the country.

Pams proudly supports a national nutrition-education initiative, Food For Thought, designed for primary school teachers to teach Kiwi kids how to make healthier food and lifestyle choices.


Tel: 0800 245 114
Fax: +64 9 621 0987

Source: Foodstuff

PAMS supports the launch of the Great New Zealand Baking Book

Auckland, New Zealand, 2016-Apr-06 — /EPR Retail News/ — Following on from the huge success of the Great New Zealand Cookbook, this year PAMS is supporting the launch of the Great New Zealand Baking Book. Celebrity chefs and bakers from around the country have lent their favourite baking recipes to this delightful book with proceeds going towards the charity, KidsCan.

The Great New Zealand Baking Book is packed full of everyone’s favourites recipes from rocky road to Russian fudge; chocolate chippies to custard squares, this ultimate collection of Kiwi baking contains 160 recipes from sixty of our finest bakers such as Jo Seagar, Lauraine Jacobs, Dean Brettschneider, Tui Flower and Simon and Dame Alison Holst, through to rising stars such as Hannah Horton, Sam Mannering and Eleanor Ozich.

Rod Gibson, General Manager, Pams says, “We are delighted to be involved in such an iconic cook book. It is very fitting that we supplied all the baking goods for this recipe book, as Pams very first products were baking powder and custard powder.”

The cookbook  is divided into seven sections: ‘Muffins, Scones & Pastries’, ‘Baked Desserts’, ‘Sweet Treats’, ‘Cakes & Loaves’, ‘Savoury Snacks’, ‘Biscuits & Slices’ and a wholesome ‘Not-So-Naughty’ section with a range of healthy treats from nutrition gurus such as Nadia Lim and Megan May.

Sales of The Great New Zealand Baking Book will benefit New Zealand charity KidsCan, which will receive a portion of the proceeds to support the Food for Kids programme and to help teach New Zealand children baking skills to share with their families at home.

Sure to become a well-loved, scuffed, stained and dog-eared ‘go-to’ baking book for years to come, The Great New Zealand Baking Book will be launched on Monday 21 March 2016.

Foodstuffs Own Brands Ltd
95 May Road, Mt Roskill, Auckland 1041
PO Box 27-480, Mt Roskill, Auckland 1440
DX Box CX 15021, Mt Roskill, Auckland 1440
Phone: +64 9 621 0508
Fax: +64 9 621 0987

Foodstuff’s Pams and Brother Design won Gold Pin for Pams Confectionery at the Design Institute of New Zealand’s annual Best Awards

Auckland, New Zealand, 2015-10-21 — /EPR Retail News/ — Foodstuff’s own brand, Pams, and Brother Design has won a Gold Pin for Pams Confectionery at the Design Institute of New Zealand’s annual Best Awards.

This award is additional recognition for Pams and Brother who are enjoying a very successful run at award shows both here and internationally. The Pams Confectionery range, has also won a Dieline Award earlier this year and was recognised by the Institute in the FMCG Packaging category.

Design Director, Paula Bunny, is thrilled with the award. “There’s such stiff competition in the Best Awards, so it’s a real honour to win.”

FMCG packaging is a new category for the competition, one that Bunny is especially pleased to see. “It’s fabulous to be locally recognised for our creative work. Pams is such a great brand to work on, demanding we be fresh and distinctive in every single category of the supermarket, and that’s quite a challenge in the busy confectionery aisle.”

Brothers’ Business Development Director, Jenny McMillan, says the brief was a challenging one. “With Pams, we always want to stand out from the expected, generic look of a category’s big brand leaders. The challenge here was to do so in a sector that’s bursting with loud, colourful designs. Paula’s work does it brilliantly, with captivating characters, large product windows for a tempting peek at the lollies, and colours that reflect these sweet treats contain no artificial colours or flavourings.”

Jocelyn McCallum, National Private Label Manager, Foodstuffs Own Brands Limited says, “The Pams packaging is constantly evolving to ensure it resonates with our customers. We love the work that Brother Design is creating for our brand across all of our categories and it’s fantastic that they are receiving recognition from their peers both here and internationally.”

As well as the Gold Pin, Pams Feminine Hygiene has also won at Pentawards held in London. Brother Design won a Silver at the prestigious awards beating out 1,700 entries from more than 52 countries.

Designer: Paula Bunny, Design Director

Contact: Jenny McMillan, Business Development Director

M: 021 193 2141