New Zealand: Pams wins Reader’s Digest Most Trusted Supermarket Home Brand for the fourth consecutive time

Auckland, New Zealand, 2016-Aug-01 — /EPR Retail News/ — This is the fourth consecutive win for Pams in the Reader’s Digest Most Trusted Supermarket Home Brand.

The independent survey asked more than 1200 New Zealander’s what brands they trusted across a range of categories; including supermarkets and supermarket own brands.

Rod Gibson, General Manager, Foodstuffs Own Brands says the team at Pams remains committed to delivering great quality products for everyday use at affordable prices.

“This award is about our customers giving the nod that Pams is their brand of choice. We know that we cannot be complacent and there is always room to develop and improve our offerings.

“Pams has been on our customers shopping lists since 1937, we have continued to develop the range and its look over the years and regular customers will start to see a few more exciting new changes happening in the coming months. As well as the Health Star Rating System appearing on our new packaging, you will now see a new logo and some new health focused products,” says Gibson.

Pams is the largest selling grocery brand in the country and has pride of place in its original home – Four Square, as well as being found in all New World and PAK’nSAVE stores throughout the country.

Pams proudly supports a national nutrition-education initiative, Food For Thought, designed for primary school teachers to teach Kiwi kids how to make healthier food and lifestyle choices.


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Source: Foodstuff