Hy-Vee, Pinky Swear Foundation to host six kids triathlon fundraising events across the Midwest this summer

Hy-Vee to sponsor fundraising events to help children with cancer and their families

WEST DES MOINES, Iowa, 2016-Apr-28 — /EPR Retail News/ — Today, Hy-Vee, Inc. announced it is once again partnering with the Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families, to host six kids triathlon fundraising events across the Midwest this summer. For the second year in a row, this unique partnership will bring Hy-Vee Pinky Swear Kids Triathlons to Omaha, Des Moines, Kansas City, Minneapolis and the Quad Cities.

Instead of focusing on competition, children at all fitness levels are encouraged to participate in the swim, bike and run events to help raise money for kids with cancer and their families. In many cases, the money raised provides basic needs, such as mortgage and rent, transportation, utilities, gas cards and food, to impacted families. According to the Pinky Swear Foundation, a child is diagnosed with cancer every 45 minutes in the United States and 1 out of 11 families given that news will file for bankruptcy.

“We are proud to once again partner with the Pinky Swear Foundation to highlight our commitment to health and wellness while also giving back to our communities,” said Ryan Grant, director of sports marketing for Hy-Vee. “The dedication that Hy-Vee Pinky Swear Kids Triathlon participants put into their fundraising and athletic efforts is truly inspiring.”

In 2015, more than 1,900 athletes participated in five events, raising more than $330,000 to help 110 families in need. This year, a sixth event has been added to accommodate increased participation in the Minneapolis area.

“We’re excited to continue our partnership with Hy-Vee to bring fun and accessible triathlons to cities in Nebraska, Iowa, Missouri and Minnesota,” said Brian Nelson, executive director of the Pinky Swear Foundation. “I am proud of the work we’ve done so far and will be doing in engaging kids in these communities to help other kids. We look forward to working with Hy-Vee to serve hundreds of additional children with cancer and their families.”

2016 Event Schedule:

July 9 — University of Nebraska – Omaha, Omaha, NE
July 23 — Raccoon River Park, Des Moines, IA
July 31 — Arrowhead Stadium, Kansas City, MO
Aug. 6 — Lake Nokomis, Minneapolis, MN
Aug. 13 — Bettendorf YMCA, Bettendorf, IA
Aug. 20 — Lake Ann, Chanhassen, MN

Register now to participate in one of the Hy-Vee Pinky Swear Kids Triathlons atwww.pinkyswear.org/hy-vee.

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Hy-Vee, Inc. is an employee-owned corporation operating 240 retail stores across eight Midwestern states with sales of $9.3 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.

The Pinky Swear Foundation was founded on a pinky swear promise as a dying wish between a nine-year old boy and his father to help children with cancer and their families by providing immediate basic needs support and unique family programs. That pinky swear, the most solemn of oaths between two people, lives on today in the Pinky Swear Foundation. The Pinky Swear Foundation is passionately committed to helping children with cancer and their families by being fanatically responsive to the immediate crisis facing families with a childhood cancer diagnosis. Pinky Swear Foundation activities include the world’s largest kids fundraising triathlon series, National Pinky Swear Day, and other community engagement opportunities. Visit us at PinkySwear.org or follow us at @PinkySwearFndtn.

Hy-Vee to sponsor fundraising events in five Midwestern cities to help children with cancer

WEST DES MOINES, Iowa, 2015-3-31 — /EPR Retail News/ — Today (March 30, 2015), Hy-Vee, Inc. officials announced a new partnership with the Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families through fundraising kids triathlons and other community activities. This unique partnership will bring the Hy-Vee Pinky Swear Kids Triathlons to Des Moines, Minneapolis, Omaha, the Quad Cities and Kansas City this summer. In addition, 5K Family Runs will be held in all the cities except Minneapolis.

The new Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs will be fun, accessible and engaging for children at all fitness levels and will focus on participation rather than competition. The primary purpose of the swim, bike and run events is the fundraising aspect, in which kids raise money to help kids with cancer and their families. The money raised goes directly toward easing the financial and emotional impacts experienced by children with cancer and their families. In many cases, the money provides basic needs, such as mortgage and rent, transportation, utilities, gas cards and food. According to Pinky Swear, a child is diagnosed with cancer every 45 minutes in the United States, and 1 out of 11 families given that news will file for bankruptcy.

“We are extremely pleased to collaborate with the Pinky Swear Foundation and their commendable efforts in raising funds and awareness for children with cancer,” said Randy Edeker, chairman, CEO and president of Hy-Vee. “Being involved in our communities is a top priority at Hy-Vee. In working with the foundation and local hospitals, we hope to engage families in fitness, raise funds for those in need and have a little fun in the process.”

With the new Hy-Vee Pinky Swear events, Pinky Swear now hosts 12 kids triathlons and four 5K family runs in 12 markets across the country.

“We are thrilled with the partnership with Hy-Vee and are excited about the tremendous impact it will have on our organization and the families we serve,” said Brian Nelson, executive director of the Pinky Swear Foundation. “The foundation began as a pinky swear promise between a son and his father and has grown into a nationwide organization. I am proud of the work we have done and look forward to the Hy-Vee partnership because of the additional triathlons in these new markets and the hundreds of additional patient families we will be able to serve.”

Hy-Vee is committed to fitness-friendly events that engage customers and benefit the communities it serves. Pinky Swear shares that commitment. Through this collaboration, Pinky Swear’s message and mission will reach a broader audience while allowing Hy-Vee to continue its long-term focus and dedication to the sport of triathlon. The Hy-Vee Pinky Swear Triathlons and 5K Family Runs will take the place of the Hy-Vee Triathlon, which was discontinued for 2015.

2015 Event Schedule

Des Moines Kids Triathlon
Date: July 11, 2015
Location: Raccoon River Park
Quad Cities Kids Triathlon
Date: Aug. 15, 2015
Location: Bettendorf YMCA
Des Moines 5K Family Run
Date: July 12, 2015
Location: Principal Park
Quad Cities 5K Family Run
Date: Aug. 16, 2015
Location: TBD
Minneapolis Kids Triathlon
Date: Aug. 1, 2015
Location: Lake Nokomis
Kansas City Kids Triathlon
Date: TBD
Location: TBD
Omaha Kids Triathlon
Date: Aug. 7, 2015
Location: Cunningham Lake
Kansas City 5K Family Run
Date: TBD
Location: TBD
Omaha 5K Family Run
Date: Aug. 8, 2015
Location: TBD

Register now to participate in one of the Hy-Vee Pinky Swear Kids Triathlon or 5K Family Run events at www.pinkyswear.org.

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Hy-Vee, Inc. is an employee-owned corporation operating more than 235 retail stores across eight Midwestern states with sales of $8.7 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit www.hy-vee.com.

The Pinky Swear Foundation was founded on a pinky swear promise as a dying wish between a nine-year old boy and his father to help children with cancer and their families by providing immediate basic needs support and unique family programs. That pinky swear, the most solemn of oaths between two people, lives on today in the Pinky Swear Foundation. The Pinky Swear Foundation is passionately committed to helping children with cancer and their families by being fanatically responsive to the immediate crisis facing families with a childhood cancer diagnosis. Pinky Swear Foundation activities include the world’s largest kids fundraising triathlon series, National Pinky Swear Day, and other community engagement opportunities. Visit us at PinkySwear.org or follow us at @PinkySwearFndtn.

Media Contacts

Tara Deering-Hansen
Assistant Vice President, Communications
Hy-Vee, Inc.
Office: 515-559-5770
Mobile: 515-778-7865
tdeering-hansen@hy-vee.com
Amy Mauzy
Marketing Director
Pinky Swear Foundation
Office: 952-974-9603
Mobile: 612-812-4439
Amy.Mauzy@PinkySwear.org

Hy-Vee partners with Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest

racing for a cause

West Des Moines, IA, 2015-3-31 — /EPR Retail News/ — Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest. We are excited to help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

Hy-Vee is collaborating with the foundation to bring youth triathlons and family-friendly 5K runs to several of the communities it serves. In summer 2015, races will be held in Des Moines, Minneapolis, Omaha, the Quad Cities and Kansas City. The new Hy-Vee Pinky Swear Kids Triathlons will be fun, fitness-friendly and accessible to youth of all skill levels. At most event locations, parents and family members will be able to join the fun the next day by participating with the children in a 5K run. These events reinforce our commitment to health and wellness while providing exciting opportunities to engage children in fundraising and giving back to their communities.

the story behind pinky swear

What began as a promise between a father and son has turned into a nationwide triathlon series and fundraiser for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad, Steve, made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit pinkyswear.org to learn more about Pinky Swear and ways you can get involved.

partnering for success

Pinky Swear embodies two core focuses that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

Through this partnership, we hope to raise awareness for the foundation, place a spotlight on its mission and provide more fundraising opportunities through additional kids triathlon and 5K family events. We look forward to our customers joining us in working to make a difference in the lives of families in the communities we call home.

2015 Event Schedule

Des Moines Kids Triathlon

Date:
July 11, 2015
Location: Raccoon River Park
Omaha Kids Triathlon

Date:
Aug. 7, 2015
Location: Cunningham Lake
Quad Cities Kids Triathlon

Date:
Aug. 15, 2015
Location: Bettendorf YMCA
Des Moines 5K Family Run

Date:
July 12, 2015
Location: Principal Park
Omaha 5K Family Run

Date:
Aug. 8, 2015
Location: TBD
Kansas City Kids Triathlon

Date:
TBD
Location: TBD
Minneapolis Kids Triathlon

Date:
Aug. 1, 2015
Location: Lake Nokomis
Quad Cities Kids Triathlon

Date:
Aug. 15, 2015
Location: Bettendorf YMCA
Kansas City 5K Family Run

Date:
TBD
Location: TBD

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Hy-Vee partners with Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest

Hy-Vee partners with Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest