Hy-Vee partners with Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest

racing for a cause

West Des Moines, IA, 2015-3-31 — /EPR Retail News/ — Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest. We are excited to help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

Hy-Vee is collaborating with the foundation to bring youth triathlons and family-friendly 5K runs to several of the communities it serves. In summer 2015, races will be held in Des Moines, Minneapolis, Omaha, the Quad Cities and Kansas City. The new Hy-Vee Pinky Swear Kids Triathlons will be fun, fitness-friendly and accessible to youth of all skill levels. At most event locations, parents and family members will be able to join the fun the next day by participating with the children in a 5K run. These events reinforce our commitment to health and wellness while providing exciting opportunities to engage children in fundraising and giving back to their communities.

the story behind pinky swear

What began as a promise between a father and son has turned into a nationwide triathlon series and fundraiser for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad, Steve, made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit pinkyswear.org to learn more about Pinky Swear and ways you can get involved.

partnering for success

Pinky Swear embodies two core focuses that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

Through this partnership, we hope to raise awareness for the foundation, place a spotlight on its mission and provide more fundraising opportunities through additional kids triathlon and 5K family events. We look forward to our customers joining us in working to make a difference in the lives of families in the communities we call home.

2015 Event Schedule

Des Moines Kids Triathlon

Date:
July 11, 2015
Location: Raccoon River Park
Omaha Kids Triathlon

Date:
Aug. 7, 2015
Location: Cunningham Lake
Quad Cities Kids Triathlon

Date:
Aug. 15, 2015
Location: Bettendorf YMCA
Des Moines 5K Family Run

Date:
July 12, 2015
Location: Principal Park
Omaha 5K Family Run

Date:
Aug. 8, 2015
Location: TBD
Kansas City Kids Triathlon

Date:
TBD
Location: TBD
Minneapolis Kids Triathlon

Date:
Aug. 1, 2015
Location: Lake Nokomis
Quad Cities Kids Triathlon

Date:
Aug. 15, 2015
Location: Bettendorf YMCA
Kansas City 5K Family Run

Date:
TBD
Location: TBD

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Hy-Vee partners with Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest

Hy-Vee partners with Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons and 5K Family Runs in cities across the Midwest