Rite Aid Corporation launches new integrated marketing campaign in support of wellness+ with Plenti

Coalition Loyalty Program Brings Additional Benefits to wellness+ Members Camp Hill, Pa., 2015-5-19 — /EPR Retail News/ — Rite Aid Corporation (NYSE:

Rite Aid Corporation enhances its loyalty program wellness+ thanks to its participation in Plenti

As part of Plenti, the first U.S. Loyalty Coalition, Rite Aid will Partner with Leading Brands Including AT&T, ExxonMobil, Macy’s,

Debuting in Spring, Plenti Will Let Consumers Earn and Use Points across a Range of Well-Known Brands in Different Industries NEW