Rite Aid Corporation launches new integrated marketing campaign in support of wellness+ with Plenti

Coalition Loyalty Program Brings Additional Benefits to wellness+ Members Camp Hill, Pa., 2015-5-19 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) has launched a new integrated marketing campaign in support of wellness+ with Plenti. As a part of Plenti, the nation’s first coalition loyalty program, Rite Aid now offers its nearly 25 million active wellness+ […]

Rite Aid Corporation enhances its loyalty program wellness+ thanks to its participation in Plenti

As part of Plenti, the first U.S. Loyalty Coalition, Rite Aid will Partner with Leading Brands Including AT&T, ExxonMobil, Macy’s, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu Camp Hill, Pa., 2015-5-6 — /EPR Retail News/ — Rite Aid Corporation (NYSE: RAD) announced today that an enhanced version of its award-winning loyalty program, wellness+, is now available […]

AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu join American Express to launch first U.S.-based coalition loyalty program Plenti

Debuting in Spring, Plenti Will Let Consumers Earn and Use Points across a Range of Well-Known Brands in Different Industries NEW YORK, 2015-3-19 — /EPR Retail News/ — AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu are joining with American Express to launch Plenti, the first U.S.-based coalition loyalty program with well-known brands where […]