Latest Leighmans.com Research Shows Companies Spending More on Corporate Gifts

A new poll conducted by Leighmans.com – one of the UK’s leading suppliers of corporate gift and incentive products – has revealed that companies are now spending more than ever on corporate and personalised gifts. The company’s poll found that 75 percent of UK businesses are – even in the difficult financial climate – investing more in hospitality and gifts.

The Leighmans.com survey polled in excess of 1,000 people and discovered that six in ten companies currently spend more on incentives and gifts for clients and staff. Of this group 40 percent said that their expenditure has recently increased by over one fifth.

The poll found that personalised gifts are more popular than ever too, with 45 percent of respondents saying that they prefer customised gifts to standard ones. Leighmans.com reports that items like their printed Shanghai pen range and personalised custom 15mmlanyards are proving particularly popular.

Dr Ashley Weinberg, senior lecturer in psychology at the University of Salford, commented: “In sales ‘we buy from people we like’ and so, at a very basic level, some potential consumers may well feel a little emotional boost from an organisation offering them something without charge.”

“Even for those who decline the offer of a gift or hospitality, there is some perception that the organisation who offered it is one that we’re likely to be more open to in future.”

“In this case, we have created our own unwritten understanding – or psychological contract – that raises our expectations of the organisation and means we may be more positively disposed to them.”

The Leighmans.com poll sought to established buying patterns and psychologies in the corporate gifts sector at present. Leighmans.com offers customers a wide range of goods such as sponsored Rainham conference bags with logos on the inside. The survey also found that UK companies spent more money on gifts and incentives in 2012 than in all of 2011.

Leighmans.com founder, Darren Leigh, commented: “Far from the pre-conceived notion that marketing and entertainment are the first things to be cut when the going gets tough, it actually appears businesses are investing more into the development and maintenance of relationships through entertainment and effective promotions.”

“Building business relationships is vital. It can be done through meetings and entertaining and also through carefully selected gifts to existing or potential new business leads. It’s appreciated because it not only represents a financial investment, but also shows empathy and the fact you have invested time into trying to get into the other person’s head to give them something they want. That helps to create and build relationships, which are vital for ongoing business.”

Speaking of human behaviour, Dr Weinberg said: “Perhaps somewhere in between feeling really positive and just as negative, is the vague notion that we might feel indebted, as this organisation has already given us something which is of value. It is not quite an obligation, but it can certainly affect that psychological contract when we come to deciding where to buy from.”

Bury-based Leighmans.com helps customers to choose from a huge range of high-quality, promotional gifts and its customer base includes major blue-chip companies such as Deutsche Bank.

Via EPR Network
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IdeasByNet Supports Launch of ALRA North

IdeasByNet has pledged its support for London based drama school ALRA (The Academy of Live and Recorded Arts), which has recently opened its northern campus in Wigan, with a new cohort of students starting term on Monday 27th September.

ALRA has worked alongside IdeasByNet previously and the Sheffield based promotional gifts company offered to support the launch of the northern site by providing the students with a range of ALRA branded stationery including promotional pens and notebooks.

The products were warmly received by ALRA co-director, Adrian Hall, who said: “We’re delighted that IdeasByNet have chosen to support ALRA North by providing us with branded stationery free of charge. As well as our regular Open Days, we hold Outreach talks at schools and colleges across the country, to teach students more about life at drama school. It’s great to be able to take branded stationery along to these sessions for the students to take away with them.”

ALRA prides itself on its strong community relations, and has been working hard to raise awareness of the potential of the new campus locally. Local dance and drama groups are being welcomed in to share the performance and rehearsal spaces. Being able to hand out branded items will help spread the word even faster, and they’ll also offer the students a little bit extra as they join ALRA in their first week.

Via EPR Network
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IdeasByNet Launches New Eco Friendly Xpresso 2 Go Travel Mug

IdeasByNet, leading online promotional gifts distributor, has further extended its environmentally friendly ideals by launching its new Xpresso 2 Go Travel Mug to encourage people to reuse mugs and not use paper mugs.

The new launch forms part of a systematic approach by IdeasByNet to not only maintain and expand its own green company credentials, but also to encourage others to embrace more environmentally friendly practices.

Patrick Hathaway, Online Marketing Manager at IdeasByNet commented, “IdeasByNet is committed to reducing the amount of waste we use, and in particular we will never send brochures or participate in direct mail campaigns.”

Traditionally, promotional gifts are advertised to potential clients through the wide-scale distribution of brochures and supplementary direct mail programmes, however IdeasByNet is committed to the reduction of unnecessary waste and has pledged not to produce brochures nor distribute direct mail in any format.

Some of the green measures employed by the company include the use of the online store-front which has helped to reduce the company’s environmental footprint, and the implementation of paperless office practices whenever possible, with all paper for internal use printed on both sides prior to being recycled. The re-using of boxes, envelopes and jiffy bags is also encouraged, even when delivering to clients, and electronic invoicing is constantly encouraged for both clients and suppliers.

The Xpresso 2 Go Travel Mug forms part of the company’s plans to find new and innovative products that also endorse the green message.

The Xpresso 2 Go promotional mug is a double-walled, ceramic travel mug with a re-sealable, reduced spill, silicone lid that is designed as a practical and eco friendly alternative to replace the throwaway paper coffee mugs which are traditionally used by coffee shops.

Via EPR Network
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