IdeasByNet, leading online promotional gifts distributor, has further extended its environmentally friendly ideals by launching its new Xpresso 2 Go Travel Mug to encourage people to reuse mugs and not use paper mugs.
The new launch forms part of a systematic approach by IdeasByNet to not only maintain and expand its own green company credentials, but also to encourage others to embrace more environmentally friendly practices.
Patrick Hathaway, Online Marketing Manager at IdeasByNet commented, “IdeasByNet is committed to reducing the amount of waste we use, and in particular we will never send brochures or participate in direct mail campaigns.”
Traditionally, promotional gifts are advertised to potential clients through the wide-scale distribution of brochures and supplementary direct mail programmes, however IdeasByNet is committed to the reduction of unnecessary waste and has pledged not to produce brochures nor distribute direct mail in any format.
Some of the green measures employed by the company include the use of the online store-front which has helped to reduce the company’s environmental footprint, and the implementation of paperless office practices whenever possible, with all paper for internal use printed on both sides prior to being recycled. The re-using of boxes, envelopes and jiffy bags is also encouraged, even when delivering to clients, and electronic invoicing is constantly encouraged for both clients and suppliers.
The Xpresso 2 Go Travel Mug forms part of the company’s plans to find new and innovative products that also endorse the green message.
The Xpresso 2 Go promotional mug is a double-walled, ceramic travel mug with a re-sealable, reduced spill, silicone lid that is designed as a practical and eco friendly alternative to replace the throwaway paper coffee mugs which are traditionally used by coffee shops.