Walgreens and PeopleForBikes launch unique road cycling journeys in support of Comic Relief’s Red Nose Day Campaign

Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty

DEERFIELD, Ill., 2017-Feb-16 — /EPR Retail News/ — Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin April 30 to help support Red Nose Day’s mission to end child poverty.

The unique cycling journeys will give participants the opportunity to experience first-class rides through some of the most spectacular scenery the U.S. has to offer, all while enjoying the camaraderie—and fun—that only comes from pedaling hundreds of miles, side-by-side, in support of a worthy cause.

“Participating in the Ride On for Red Nose Day cycling experience is another way we’re fulfilling our purpose at Walgreens to champion everyone’s right to be happy and healthy,” said Alex Gourlay, co-chief operating officer of Walgreens Boots Alliance. “We’re proud to join together with PeopleForBikes to put on these great riding expeditions and encourage our entire Walgreens family – our customers, employees, and vendor partners – to join in raising funds to help end child poverty.”

Two Epic Routes
Riders can choose from two epic routes—one on the West Coast and one on the East Coast.

From April 30 until May 3, West Coast riders will start in the seaside city of Santa Barbara, Calif. and continue through the hills surrounding Ojai, Santa Clarita’s avocado groves, and around the rim of the Mojave Desert, before a final approach into Las Vegas through the spectacular Red Rock Canyon.

From May 21 until May 24, East Coast riders will depart from historic Boston then head west through Massachusetts’s “Happy Valley” toward Saratoga Springs, NY, on some of the Northeast’s most classic roads, before heading south along the Hudson River Valley to New York City.

Find out more by visiting rideon4rednoseday.com or by emailing rideon4rednoseday@peopleforbikes.org.

PeopleForBikes, the nation’s leading bike advocacy organization, will manage all aspects of the ride experience, including professional sag support to handle all mechanical needs, soigneurs to provide massage and bodywork, five-star meals and refreshments, comfortable lodging, luggage transport and much more.

“Having produced our Ride On series for several years now, we’re excited to bring the format to an important cause like Red Nose Day,” said Tim Blumenthal, president of PeopleForBikes. “These rides will deliver great experiences plus the satisfaction of uniting to help kids.”

Funds raised support programs dedicated to keeping children and young people living in poverty safe, healthy and educated — both in America and around the world. Beneficiaries of Red Nose Day grants include charity organizations such as Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, the Vaccine Alliance; National Council of La Raza; Save the Children; and The Global Fund.

About Red Nose Day
Red Nose Day (rednoseday.org) is run by the non-profit organization Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) American public charity. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change. Red Nose Day has raised over $1 billion globally since the campaign’s founding in 1988. Red Nose Day launched in the U.S. in 2015 with a mission to raise money and awareness to end child poverty, and has raised over $60 million to date for the cause. Money raised for the campaign goes to the Red Nose Day Fund, which supports programs that keep children in need safe, healthy and educated, both in America and abroad. Since launching in the U.S., Red Nose Day has received generous support from millions of Americans, and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.

About Walgreens
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Walgreens.com and VisionDirect.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

About PeopleForBikes
PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make better bike riding for everyone. When people ride bikes, great things happen. Join us at PeopleForBikes.org.


email: media@walgreens.com
call: 847-315-2921

Source: Walgreens

Red Nose Day campaign at Sainsbury’s with Spencer Matthews

LONDON, 2015-2-3 — /EPR Retail News/ — A hilarious moment erupted at a Sainsbury’s store when Spencer Matthews surprised the team, having cleverly disguised himself amongst the tomatoes – wearing the new Comic Relief red nose!

The Made In Chelsea star was launching the nine new character-themed red noses, which are available at Sainsbury’s stores and online nationwide now for £1, at least 60p of which goes to Comic Relief.

Colleagues at the Wandsworth store in London were advised they were being filmed for an internal training video but got more than they bargained for when Spencer surprised them by bursting out of the fresh tomato crate.

Wearing the ‘Snout Dracula’ red nose character, Spencer also cheekily painted his face red making himself completely undetectable whilst hidden amongst the tomatoes, ensuring hilarious results.

Spencer took part to encourage the British public to pick up a red nose and show their support for Comic Relief. The nine new red nose characters are now available for shoppers to collect in the run up to Red Nose Day on Friday 13th March.

Spencer commented: “It was a no-brainer taking up the challenge of hiding amongst the tomatoes and surprising the team. There were some really entertaining reactions, lots of surprises and a few colleagues who almost jumped out of their skin – it’s not something you expect to encounter in the fresh produce aisle! I’m a big fan of Comic Relief, so leapt at the chance to raise awareness for the charity. You can now do your bit and pick up your own red nose in Sainsbury’s and online to help raise money.”

With a donation from each sale going to help transform the lives of some of the poorest and most disadvantaged people here in the UK and across Africa, Sainsbury’s is encouraging everyone to show their support for Comic Relief by picking up one of the official red noses or Red Nose Day merchandise at their nearest store or online.

Jaz Bhogal, colleague at Sainsbury’s Wandsworth commented: “It’s not everyday we discover a TV personality disguised in our store – and it’s even more unusual to see them hidden amongst the tomatoes! I got the surprise of my life but it was fantastic to see Spencer donning one of the new red noses to launch this year’s Sainsbury’s Red Nose Day campaign.”

“We’ve been a supporter of Comic Relief since 1999 and last time, we raised a huge £11.5m; but we’re hoping that our fundraising efforts this year will help make an even bigger difference to those in need, both here in the UK and across Africa.”

Notes to Editors 

Comic Relief Merchandise at Sainsbury’s

  • Red Nose (9 designs in surprise bags), £1.00, Minimum donation 60p
  • Wristband (2 designs), £1.00, Minimum donation 50p
  • Pin Badge (2 designs) £1.00, Minimum donation 50p
  • Trolley Token, £1.00, Minimum donation 50p
  • Air Freshener, £1.50, Minimum donation 75p
  • Deeley Boppers, £2.00, Minimum donation £1.00
  • Sipper bottle (2 designs), £2.00, Minimum donation £1.00
  • Nail Wraps and Red Nose Stickers, £2.00, Minimum donation £1.00
  • Mugs (4 designs), £3.00, Minimum donation £1.50
  • Umbrella, £7.00, Minimum donation £3.50
  • Cupcake Decoration Kit, £2.50, Minimum donation £1.25

About the Red Nose Day campaign in Sainsbury’s
Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise – bag your £1 Nose with at least 60p going to Comic Relief to help people living really tough lives in the UK and across Africa.


Red Nose Day campaign at Sainsbury's with Spencer Matthews

Red Nose Day campaign at Sainsbury’s with Spencer Matthews