Reflektion announces first platform to deliver individualized content in retailer email campaigns

SAN FRANCISCO, 2016-Sep-30 — /EPR Retail News/ — Reflektion, the leader in next generation eCommerce personalization and Shop.org’s Digital Commerce Startup of the Year, today (SEPTEMBER 27, 2016) announced general availability of the first platform to deliver individualized content in retailer email campaigns. Reflektion’s new individualized Email solution extends the merchandising experience offsite to the shopper’s inbox, by embedding individually relevant content tailored to each email recipient. As a result, Reflektion’s clients report dramatic improvements in email click-through and conversion rates, as well as revenue per email (RPE) increases of 12 to 18 percent.

Reflektion Brings More Relevant Products to the Shopper’s Inbox

The biggest challenge with merchandising using legacy email marketing approaches is that products are predetermined, typically displaying most popular or a specific set of products, to be sent to a retailer’s entire email list, or at best to a large segment of shoppers. This traditional methodology broadly classifies segments based on “top down” demographics and general information. Despite already collecting a great deal of data based on customers’ eCommerce shopping behavior, only 37 percent of marketers personalize email content beyond the recipient’s name1.

Reflektion counteracts the downward spiral retailers have experienced with email campaign results by delivering unique messages with personalized content and products based on the preferences of the individual recipient. Key benefits of the new individualized email content solution include:

  • Ensuring relevancy by leveraging individual preferences — and inventory: Reflektion leverages individuals’ preferences and tastes to predict the most relevant products. Each email recipient sees a different assortment of products at open-time, based on his or her recent shopping behavior and history, as well as the retailer’s current inventory.
  • Minimizing the costly and labor-intensive process of trying to version multiple emails to segments for one campaign: Because Reflektion dynamically embeds relevant email content to individual recipients, marketing teams no longer need to create a complicated matrix of multiple segment-based emails in order to deploy just a single email campaign.
  • Improving email effectiveness to lift core email metrics: Traditional email performance has declined over time, directly impacting its effectiveness as a revenue driver for retailers. Reflektion’s Email content solution has been proven by early customers to improve core email metrics such as click-through rates, conversions and revenue per email (RPE).

Reflektion’s Email technology is a natural extension of its current portfolio of solutions, which all leverage the historical preferences and current intent for individual shoppers. This individualized approach to personalization ensures that shoppers are seeing more of what they are looking for, converting at a much higher rate than standard personalization approaches. Additional solutions for retailers include on-site merchandising that responds in real time, and site search that prioritizes the items most relevant to the individual shopper.

Turnkey Relationships with Major ESPs and Quick to Launch

In addition to complementing Reflektion’s existing portfolio, the new Email solution works with all major Email Service Providers (ESPs) such as Oracle Responsys, Salesforce ExactTarget, Selligent’s StrongView, and Vero, to add individualized content to email without requiring a separate integration. Reflektion has also partnered with Bronto, the premier email marketing provider used by more than 1,400 brands worldwide.

Reflektion’s email content solution requires only 4-6 weeks for ESP integration and afterwards individualized campaigns can be launched in minutes. Marketers can immediately see the campaign results through an in-depth portal offering real-time insights into campaign performance, more granular merchandising controls, and other key data to improve future campaigns.

“While retailers’ websites have become increasingly sophisticated, email — the one marketing channel customers view regularly — has remained in the old ‘batch and blast’ phase. We see a significant opportunity to reverse this trend by extending our Individualized eCommerce platform to shoppers’ inboxes,” said Sean Moran, CEO of Reflektion. “Merchandising the most individually relevant products through email increases conversion rates and accelerates reactivation — critical objectives for retailers battling for market share.”

To learn more, visit reflektion.com/email, or stop by Reflektion’s Booth #6034 at this week’s Shop.org Retail’s Digital Summit 2016 in Dallas.

About Reflektion
Reflektion drives millions of incremental conversion events for leading retailers of all sizes, including Disney, Marmot, O’Neill Clothing and Godiva. Reflektion’s Real Time Individualized Commerce Solutions enable retailers to capture and respond to each individual shopper’s preferences and intent, which increases customer conversions and retailer revenue by over 20%. The company is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, and Intel Capital. Reflektion is the 2015 winner of Shop.org’s Digital Commerce Startup of the Year.

Press Contact:

Elaine Ordiz
10Fold Communications
415-800-5375

Source: Reflektion

NRF: Shop.org announced the group’s Digital Commerce Startup of the Year competition winner – Reflektion

Washington, DC, 2015-10-8 — /EPR Retail News/ — Shop.org today announced the group’s Digital Commerce Startup of the Year competition winner. After being named a finalist in September, Reflektion was selected by several esteemed leaders in the retail industry as the winner of the competition. The company’s technology aims to capture and respond to individual shopper’s intent in real time.

The announcement came during a special session at the Shop.org Digital Summit. The three-day event is currently taking place at the Pennsylvania Convention Center in Philadelphia, and will conclude Wednesday evening.

Reflektion will receive a free one-year membership with the National Retail Federation, a complimentary registration to Shop.org’s 2016 Digital Summit in Dallas and $5,000 dollars. It will also have the chance to meet with digital and e-commerce executives from the Shop.org Board and from other members including The TJX Companies, Inc., Abercrombie and Fitch, Modcloth and more.

“As we look to see what the next big thing is for digital retail, it is companies like Reflektion, Jet.com and ShipHero who are a step ahead of the rest, truly exemplifying the innovation and hard work that it takes to pave the way for growth in this industry,” NRF Senior Vice President and Shop.org Executive Director Vicki Cantrell said. “We are thrilled to have such an outstanding group of finalists and are sure that each of them will make their mark in the world of digital retail.”

In August 2015, a team of venture capitalists, industry analysts and NRF members named three finalists for the award. Each of the finalists has the potential to transform the shopping experience or make a positive impact on the retail industry. Next year’s competition is set to launch in the spring of 2016 and the winner will be named at the 2016 Shop.org Digital Summit in Dallas.

“We are honored to be named winner of this highly selective competition. This is an incredible vote of confidence from Shop.org and the retailer community for what Reflektion is doing to create successful digital shopping experiences around individual intent,” Sean Moran, president and CEO of Reflektion said. “We are happy to pay it forward with our prize money, which we’re donating to Disney supported charities.”

The two additional finalists were:

Scott Hilton, chief revenue officer, Jet.com
Aaron Rubin, ceo and founder, ShipHero

Judges for the competition were:

Billy May, senior vice president, digital, ecommerce and corporate development, Abercrombie and Fitch
Matthew Kaness, ceo, Modcloth
Josh Goldman, general partner, Northwest Venture Partners
J. Skyler Fernandes, managing director, Simon Venture Group
Elaine Boltz, executive vice president, e-commerce, The TJX Companies, Inc.

Shop.org, a division of the National Retail Federation, is the world’s leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. Shop.org members include some of the world’s largest most respected retail, technology, research, and consulting companies. http://shop.org/

###

Treacy Reynolds
press@nrf.com
(855) NRF-Press