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NRF: announced the group’s Digital Commerce Startup of the Year competition winner – Reflektion

Washington, DC, 2015-10-8 — /EPR Retail News/ — today announced the group’s Digital Commerce Startup of the Year competition winner. After being named a finalist in September, Reflektion was selected by several esteemed leaders in the retail industry as the winner of the competition. The company’s technology aims to capture and respond to individual shopper’s intent in real time.

The announcement came during a special session at the Digital Summit. The three-day event is currently taking place at the Pennsylvania Convention Center in Philadelphia, and will conclude Wednesday evening.

Reflektion will receive a free one-year membership with the National Retail Federation, a complimentary registration to’s 2016 Digital Summit in Dallas and $5,000 dollars. It will also have the chance to meet with digital and e-commerce executives from the Board and from other members including The TJX Companies, Inc., Abercrombie and Fitch, Modcloth and more.

“As we look to see what the next big thing is for digital retail, it is companies like Reflektion, and ShipHero who are a step ahead of the rest, truly exemplifying the innovation and hard work that it takes to pave the way for growth in this industry,” NRF Senior Vice President and Executive Director Vicki Cantrell said. “We are thrilled to have such an outstanding group of finalists and are sure that each of them will make their mark in the world of digital retail.”

In August 2015, a team of venture capitalists, industry analysts and NRF members named three finalists for the award. Each of the finalists has the potential to transform the shopping experience or make a positive impact on the retail industry. Next year’s competition is set to launch in the spring of 2016 and the winner will be named at the 2016 Digital Summit in Dallas.

“We are honored to be named winner of this highly selective competition. This is an incredible vote of confidence from and the retailer community for what Reflektion is doing to create successful digital shopping experiences around individual intent,” Sean Moran, president and CEO of Reflektion said. “We are happy to pay it forward with our prize money, which we’re donating to Disney supported charities.”

The two additional finalists were:

Scott Hilton, chief revenue officer,
Aaron Rubin, ceo and founder, ShipHero

Judges for the competition were:

Billy May, senior vice president, digital, ecommerce and corporate development, Abercrombie and Fitch
Matthew Kaness, ceo, Modcloth
Josh Goldman, general partner, Northwest Venture Partners
J. Skyler Fernandes, managing director, Simon Venture Group
Elaine Boltz, executive vice president, e-commerce, The TJX Companies, Inc., a division of the National Retail Federation, is the world’s leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. members include some of the world’s largest most respected retail, technology, research, and consulting companies.


Treacy Reynolds
(855) NRF-Press

EPR Retail News