Toys“R”Us announces the return of its “Great Trade-In” event beginning February 1 through February 29

Toys“R”Us, Inc. Urges Consumers to Rid Their Homes of Recalled and Outdated Baby Products During Highly Anticipated Trade-In Event Starting February 1, with Early Access for Loyalty Members Beginning January 29

WAYNE, NJ, 2016-Jan-28 — /EPR Retail News/ — Toys“R”Us, Inc. today announced the return of its customer-favorite “Great Trade-In” event, providing consumers with its latest call to action to rid their homes of potentially unsafe, old and secondhand baby gear and furniture in exchange for savings on a new item that meets the latest safety standards. This event will take place at Babies“R”Us® and Toys“R”Us® stores nationwide beginning Monday, February 1 through Monday, February 29. And, new this year, the company’s Rewards“R”Us® loyalty members can take advantage of early access to the in-store event beginning Friday, January 29, by showing their Rewards“R”Us card during checkout.

Click to Tweet: Safety & savings! The #BRUGreatTradeIn is back @Babiesrus & @Toysrus starting 2/1 (& 1/29 for Rewards members)! http://goo.gl/Q8TVZr

During this time, stores will accept any used cribs, car seats, bassinets, strollers, high chairs, infant swings, bouncers, travel systems, walkers, entertainers, play yards and toddler/twin beds, in exchange for a 25% discount on the purchase of a new item, in any of these product categories*. In addition, “R”Us Credit Card holders can receive 30% savings when using their “R”Us Credit Card**. Customers who do not have an item to trade in can take advantage of a 15% discount in-store and online with a coupon available at Babiesrus.com/GreatTradeIn, beginning February 1***.

“One of our cornerstones as the world’s leading dedicated baby products retailer is our commitment to help keep kids safe. We are extremely proud that through our Great Trade-In program, we have enabled parents and caregivers to remove more than 1.1 million potentially unsafe items from the marketplace,” said Reg McLay, Senior Vice President, Babies“R”Us. “As we strive to help parents make the best possible choices as they care for their babies, we look forward to once again hosting this program at our stores nationwide. We strongly encourage parents to use this time to check their baby gear and trade in old items for new ones that meet or exceed current safety standards.”

Since its inception in August 2009, this national safety event has served to draw attention to used baby items still in circulation that are non-compliant with today’s more stringent safety requirements while continuing to raise awareness among parents and caregivers about ways to be proactive where children’s safety is concerned. Many items traded in over the past six years were missing parts or damaged, while others were decades old and showed obvious signs of wear and tear. To date, more than 1.1 million items have been removed from circulation through these efforts.

Brands participating in the Great Trade-In event include Baby Trend®, Britax®, Chicco®, Evenflo®, Graco®, Safety 1st®, Sorelle and more. Daycare centers or other organizations that wish to exchange items in bulk are encouraged to contact their local “R”Us® store prior to returning their used items to ensure adequate availability of new merchandise. There is no limit to the number of items a customer can trade in.

Social media users are encouraged to join in the conversation using #BRUGreatTradeIn on the company’s Babies“R”Us channels, Facebook.com/Babiesrus, Pinterest.com/Babiesrus and @Babiesrus on Twitter and Instagram.

Keeping the Focus on Children’s Safety
Toys“R”Us, Inc. offers the following resources to help parents and caregivers keep their children safe:

  • Dedicated Safety Site: Toysrus.com/Safety features information on the company’s industry-leading safety standards for products sold through its stores and websites, product recall information and a “Safety Experts Say” blog with advice from experts on important child safety initiatives.
  • Recall Notifications: Consumers can sign up for product safety and recall alerts through Toysrus.com/Safety. Current recall information is also posted on easily visible Safety boards at each store location.
  • Tools and Resources: A Product Record List and Eight Steps to Keep Kids Safe checklist are available online at Toysrus.com/Safety and in stores upon request. These tools are designed to help parents keep track of the products in use in their homes so they can act quickly to remove unsafe products from use in the event of a recall.

*Trade-in offer available in-store only. Must be used on regular-priced item. Does not apply to: Gear – Halo bassinets and Maxi-Cosi car seats; doorway jumpers and infant carriers; Baby Jogger, Bugaboo, Mamas & Papas, Peg Pérego, Quinny, Stokke; clearance and Red Hot Deal items. Furniture – Mattresses, gliders/ottomans, special orders and clearance items. Valid 1/29 – 1/31/16 for Rewards“R”Us members and valid 2/1 – 2/29/16 for all other customers.
**Credit Card offer: Subject to credit approval. An “R”Us Credit Card must be used as pay type. Coupon provided in store on day of trade-in. One coupon per trade-in item. Cannot be combined with any other “R”Us offer for same item or on prior purchases.
***15% Coupon Discount: Must use coupon code available at Babiesrus.com/GreatTradeIn. Exclusions and limitations apply. Visit website for more details.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera
973-617-5634
Alyssa.Peera@toysrus.com

Charles Ferrer
973-617-4947
Charles.Ferrer@toysrus.com

The newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat now available at Babies“R”Us stores nationwide and online at Babiesrus.com

Evenflo SafeMax™ Car Seat Adds to the Company’s Extensive Assortment of Innovative Baby Gear; Further Solidifying its Commitment to Keeping Kids Safe

WAYNE, NJ, 2016-01-13 — /EPR Retail News/ — Babies“R”Us® and Evenflo®, both advocates in child product safety, have come together to announce the newest innovation in car seat safety – the SafeMax™ All-in-One Car Seat, now available at Babies“R”Us stores nationwide and online at Babiesrus.com. Designed and tested for structural integrity at energy levels approximately twice the federal crash test standard, the SafeMax™ All-in-One is the first car seat that has been dynamically rollover tested. The SafeMax™ All-in-One Car Seat is appropriate for infants and children from 5 to 120 lbs or up to 57 inches in height, in three use modes – rear facing, forward facing and booster mode.

CLICK TO TWEET: @Babiesrus partners with @Evenflo to launch the FIRST rollover tested car seat in the U.S. www.evenflo.com/rollover

“As experts in the baby product business, our mission is to make it easier for shoppers to make the best possible choices as they care for their children,” said Reg McLay, Senior Vice President, Babies“R”Us, Toys“R”Us, U.S. “We are excited to partner with Evenflo, a company that is at the forefront of baby gear safety, innovation and education, to exclusively offer our customers the new SafeMax car seat, giving parents added peace-of-mind when traveling with their precious cargo.”

“All Evenflo car seats are subjected to testing well beyond federal standards, as well as Evenflo’s Side Impact Test. And now, we are proud to once again lead the industry with the development of a dynamic rollover test,” said Ed Sofia, Vice President of Marketing, Evenflo. “We are thrilled to bring the SafeMax All-in-One Car Seat to market with Babies“R”Us, a retailer who shares our steadfast commitment to child safety.”

In addition to rollover testing, the SafeMax™ All-in-One Car Seat features an integrated steel frame to provide strength in absorbing crash forces and harness webbing to help limit head excursion and prevent ejection, as well as the following securities:

SafeZone™ Headrest: A combination of premium materials designed to absorb and dissipate crash forces, providing advanced protection where children need it most.

e3 Side Impact™ Protection: Significantly reduces side impact crash forces up to 50% through an expanded zone of protection and three layers of superior protection.

OUTLAST® Performance Fabric: This fabric balances a child’s body temperature for a safer, more peaceful ride.

ParentLink® PREMIER Service: Provides owners access to expert customer service advice, including live video installation service with a certified car seat technician.

For more information on the Evenflo SafeMax™ All-in-One Car Seat, visit Evenflo.com/Rollover.

Finding the Perfect Gear to Ensure Happy Travels
Shoppers looking for expert advice in choosing a car seat for their little one need look no further than Babiesrus.com/HappyTravels, an interactive online resource for on-the-go baby gear. First-time parents and seasoned families alike can search for items via easy-to-use filters, as well as find helpful guidance including tips and reviews, registry checklists and educational content when shopping for car seats, travel systems and strollers. Additionally, expectant parents are encouraged to visit their local Babies“R”Us store to speak with knowledgeable employees who can provide assistance in finding the right gear for any child or lifestyle, as well as offer general registry consultation.

For more resources to help keep children safe, parents and caregivers can visit Toysrus.com/Safety, the company’s dedicated safety website featuring information on industry-leading standards for products sold through “R”Us stores and websites, seasonal tips for preventing accidental injury and product recall information.

FOR MEDIA: Images, Broll, Safety Expert Soundbites and Video Collateral can be found here: https://toysrus.sharefile.com/d-s40dcc3ee6c64e338

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Evenflo
For nearly a century, Evenflo Company, Inc. has been a worldwide leader in the development of innovative infant equipment. Today, Evenflo’s product offerings include car seats, travel systems, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. Evenflo strives to make protecting and nurturing children simple and supported so that every family will have greater enjoyment raising children. As a top supplier to key retailers, the Evenflo brand name maintains 96% awareness with consumers.

Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products.

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Press Contacts:
Toys“R”Us, U.S.
Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com

Christina Thesing
Evenflo Company, Inc.
937-415-3120
Christina.Thesing@evenflo.com

Toys“R”Us, Inc. names Reg McLay as Senior Vice President, Babies“R”Us Business effective March 30

WAYNE, NJ, 2015-3-20 — /EPR Retail News/ — Toys“R”Us, Inc. today announced that it has named Reg McLay as Senior Vice President, Babies“R”Us Business, effective Monday, March 30. In this role, Mr. McLay will lead the Babies“R”Us merchandising team in the U.S. in driving product innovation, as well as differentiation in services and offerings across its stores nationwide. He will report to Hank Mullany, President, Toys“R”Us, U.S.

Mr. McLay is an accomplished executive with more than 30 years of retail merchandising and operations experience. He most recently served as Senior Vice President, Merchandise Sourcing and Innovation for Canadian Tire Corporation, Limited. In this capacity, he was responsible for managing shared services capabilities across all business units and led efforts to drive a culture of innovation across the organization.

Mr. Mullany said, “We are excited to welcome Reg to the organization and look forward to the depth of broad expertise he brings to this position, as we put a renewed focus on our Babies“R”Us business and advancing our specialist position to provide new and expectant parents with a unique and expert shopping experience in-store and online.”

During his more than 20-year tenure at Canadian Tire Corporation, Limited, Mr. McLay also held a number of high-level merchandising, marketing, business development and sourcing positions. Earlier in his career, Mr. McLay served in roles of increasing responsibility in senior buying and operations at Zellers Inc. He received a bachelor’s degree in economics from Wilfrid Laurier University in Ontario, Canada.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 235 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

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Media Contact:
Toys“R”Us, Inc.
Alyssa Peera
973-617-5634
alyssa.peera@toysrus.com