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Toys“R”Us announces the return of its “Great Trade-In” event beginning February 1 through February 29

Toys“R”Us, Inc. Urges Consumers to Rid Their Homes of Recalled and Outdated Baby Products During Highly Anticipated Trade-In Event Starting February 1, with Early Access for Loyalty Members Beginning January 29

WAYNE, NJ, 2016-Jan-28 — /EPR Retail News/ — Toys“R”Us, Inc. today announced the return of its customer-favorite “Great Trade-In” event, providing consumers with its latest call to action to rid their homes of potentially unsafe, old and secondhand baby gear and furniture in exchange for savings on a new item that meets the latest safety standards. This event will take place at Babies“R”Us® and Toys“R”Us® stores nationwide beginning Monday, February 1 through Monday, February 29. And, new this year, the company’s Rewards“R”Us® loyalty members can take advantage of early access to the in-store event beginning Friday, January 29, by showing their Rewards“R”Us card during checkout.

Click to Tweet: Safety & savings! The #BRUGreatTradeIn is back @Babiesrus & @Toysrus starting 2/1 (& 1/29 for Rewards members)!

During this time, stores will accept any used cribs, car seats, bassinets, strollers, high chairs, infant swings, bouncers, travel systems, walkers, entertainers, play yards and toddler/twin beds, in exchange for a 25% discount on the purchase of a new item, in any of these product categories*. In addition, “R”Us Credit Card holders can receive 30% savings when using their “R”Us Credit Card**. Customers who do not have an item to trade in can take advantage of a 15% discount in-store and online with a coupon available at, beginning February 1***.

“One of our cornerstones as the world’s leading dedicated baby products retailer is our commitment to help keep kids safe. We are extremely proud that through our Great Trade-In program, we have enabled parents and caregivers to remove more than 1.1 million potentially unsafe items from the marketplace,” said Reg McLay, Senior Vice President, Babies“R”Us. “As we strive to help parents make the best possible choices as they care for their babies, we look forward to once again hosting this program at our stores nationwide. We strongly encourage parents to use this time to check their baby gear and trade in old items for new ones that meet or exceed current safety standards.”

Since its inception in August 2009, this national safety event has served to draw attention to used baby items still in circulation that are non-compliant with today’s more stringent safety requirements while continuing to raise awareness among parents and caregivers about ways to be proactive where children’s safety is concerned. Many items traded in over the past six years were missing parts or damaged, while others were decades old and showed obvious signs of wear and tear. To date, more than 1.1 million items have been removed from circulation through these efforts.

Brands participating in the Great Trade-In event include Baby Trend®, Britax®, Chicco®, Evenflo®, Graco®, Safety 1st®, Sorelle and more. Daycare centers or other organizations that wish to exchange items in bulk are encouraged to contact their local “R”Us® store prior to returning their used items to ensure adequate availability of new merchandise. There is no limit to the number of items a customer can trade in.

Social media users are encouraged to join in the conversation using #BRUGreatTradeIn on the company’s Babies“R”Us channels,, and @Babiesrus on Twitter and Instagram.

Keeping the Focus on Children’s Safety
Toys“R”Us, Inc. offers the following resources to help parents and caregivers keep their children safe:

  • Dedicated Safety Site: features information on the company’s industry-leading safety standards for products sold through its stores and websites, product recall information and a “Safety Experts Say” blog with advice from experts on important child safety initiatives.
  • Recall Notifications: Consumers can sign up for product safety and recall alerts through Current recall information is also posted on easily visible Safety boards at each store location.
  • Tools and Resources: A Product Record List and Eight Steps to Keep Kids Safe checklist are available online at and in stores upon request. These tools are designed to help parents keep track of the products in use in their homes so they can act quickly to remove unsafe products from use in the event of a recall.

*Trade-in offer available in-store only. Must be used on regular-priced item. Does not apply to: Gear – Halo bassinets and Maxi-Cosi car seats; doorway jumpers and infant carriers; Baby Jogger, Bugaboo, Mamas & Papas, Peg Pérego, Quinny, Stokke; clearance and Red Hot Deal items. Furniture – Mattresses, gliders/ottomans, special orders and clearance items. Valid 1/29 – 1/31/16 for Rewards“R”Us members and valid 2/1 – 2/29/16 for all other customers.
**Credit Card offer: Subject to credit approval. An “R”Us Credit Card must be used as pay type. Coupon provided in store on day of trade-in. One coupon per trade-in item. Cannot be combined with any other “R”Us offer for same item or on prior purchases.
***15% Coupon Discount: Must use coupon code available at Exclusions and limitations apply. Visit website for more details.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at With its strong portfolio of e-commerce sites including and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us and Babies“R”Us on Facebook at and and on Twitter at and

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Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera

Charles Ferrer

EPR Retail News