The biggest tradeshow on retail design and in-store marketing in India to be held in Mumbai from 22 to 24 February 2018

  • Biggest tradeshow on retail design and in-store marketing in India
  • Over 150 exhibitors with 4,000 sqm are expecting around 7,500 visitors
  • In-Store Asia offers comprehensive package of trade fair, convention, design award and VM competition

DUSSELDORF, Germany, 2018-Jan-24 — /EPR Retail News/ — In November 2016, Messe Düsseldorf India and the Indian company Thought Shows & Events Pvt Ltd. founded a new company, Excosa, thus paving the way for a joint focus of the specialist trade fair In-Store Asia. Now the time has finally come: for the first time, from 22 to 24 February 2018 In-Store Asia will take place under joint management, and the event will also be its first time as a member of the EuroShop family.

In-Store Asia is the biggest tradeshow on retail design and in-store marketing on the Indian subcontinent. For over a decade is has helped decisively in keeping up with trends, innovations and developments throughout the world. Now In-Store Asia is set to become a member of the EuroShop family. For EuroShop, the World´s No. 1 Retail Trade Fair, this market début is ideal in view of the healthy growth rates on the Indian retail market.

Everything is going extremely well for In-Store Asia 2018: having attracted over 125 exhibitors and filling 4,000 sqm net exhibition space so far, the trade fair is already 30 per cent up compared with the previous event. Around 7,500 trade visitors are expected to come to the Bombay Exhibition Centre on the three days of the event. This year a large number of new exhibitors have registered and, what is more, the share of international exhibitors has risen by 20% and is currently the highest ever, including companies from the United States, China, Italy and Taiwan.

One trade fair – four highlights

Expo: In-Store Asia will feature a large range of products and services, comprising POP displays, shopper marketing, retail technology and signage as well as digital printing, retail design, visual merchandising, lighting, materials, fittings and accessories.

Convention: The simultaneously held convention is expected to attract 350 decision-makers from the retail trade, including brand manufacturers, retailers, retail designers, visual merchandisers and shopper marketing agencies. More than 20 Indian and international speakers will be giving presentations on current issues in the industry.

VM&RD Retail Design Awards:  The award ceremony for the 10th VM&RD Retail Design Awards will be the most prestigious event in the Indian retail design community and is due to be held on the second day of In-Store Asia. Top retail designers will be competing in 12 store design categories as well as in 10 special categories. The number of companies applying for this year’s awards has been higher than ever, with companies submitting 360 projects in all.

VM Challenge: Last but not least, In-Store Asia 2018 will conduct its highly popular window display competition, known as the VM Challenge. This year 42 top visual merchandisers from more than 15 top brands will be competing with one another.

For further details or to register as a participant, please go to www.instoreasia.org/#registration

Contact at Messe Düsseldorf India:
Mr.Jitender Sharma
Messe Düsseldorf India Pvt. Ltd.
Tel: +91 (0) 11 4855 0054
Email: SharmaJ@md-india.com
Web: www.md-india.com

Contact in Düsseldorf:
Dr. Cornelia Jokisch
Senior Manager Press & PR
Messe Düsseldorf GmbH
Tel.: +49 (0)211 4560-998 or -999,
Fax: +49 (0)211 4560-8548
Email: JokischC@messe-duesseldorf.deKarlT@messe-duesseldorf.de
Web: www.messe-duesseldorf.dewww.euroshop.de

Source: EuroShop

UK Manufacturer Of Point-Of-Sale Products Highlights Must-Have Display Items For Christmas Promotions

Stuck for inspiration this season on how to display any last minute seasonal point-of-sale? Well there’s still plenty of time to order items for the run-up to Christmas, and to make product selection easier, UK Point Of Sale Group Limited has come up with a quick-fix solution – a Christmas wish list.

The UK manufacturer of point-of-sale (UK Point Of Sale) materials has created the must-have list as it has been reported that consumers can look forward to seeing significant promotions and early winter sales this year. So UK POS believed a quick call stating the Christmas wish-list would assist retailers with their orders during this extremely busy period.

With UK POS’ best possible prices and next day delivery available, the list features six point-of-sale options, including:
– A1 Pavement A Boards Sign to get customers in store
– A4 Snap Frames to promote Christmas special offers and deals with interchangeable posters
– Shelf Talkers for stand out pricing displays
– A4 pallet Stacking Card Holders for large displays of product promotions
– Flag Sign Holders to catch the customers attention with special offers and deals
– Extending Wire Hooks for ceiling posters to guide customers through the store

It was Rob Templeman, the chief executive of Debenhams, who predicted that consumers can look forward to significant promotions this Christmas with retailers looking to boost revenues after a somewhat turbulent year*. However UK POS fears that retail outlets could soon become over run with offers or overcrowded sales, when in fact retailers should be taking the less is more approach.

UK POS’ sales and marketing director, Debra Jamieson advises:
“Overcrowding shelf space with various offers and promotions can be off putting for consumers and leave shoppers confused as to what product is truly the best value for money. Being clear and concise about your brand offerings is more important than ever this Christmas to ensure retailers secure those all important sales.”

“Retailers need to make consumers feel that an offer is too good to be missed. As such, we are advising our customers to rotate displays during the run up to Christmas, creating first come first serve offers that encourage that immediate impulse response.”

UK POS’ next day delivery service means that retailer’s can select their must-have display products and have them delivered in time for the Christmas rush. For further information call UK POS on 0161 431 4400 and quote: Christmas Wish List.

Via EPR Network
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Equal Strategy Helped New Balance To Project A Total Sensory Experience With A Retro ’50’s And ’60’s Look And Feel In Their World’s First New Balance Experience Store In Beijing

Asia’s leading ‘environmental branding consultancy’ Equal Strategy has helped New Balance to project a total sensory experience with a retro ’50’s and ’60’s look and feel in its World’s first New Balance Experience Store in Beijing’s historic Qianmen Avenue.

Equal Strategy Helped New Balance To Project A Total Sensory Experience With A Retro '50's And '60's Look And Feel In Their World’s First New Balance Experience Store In Beijing

The store, New Balance’s first ever Experience Store™, showcases the company’s century-long heritage over two floors amidst framed archival photographs, vintage New Balance advertisements and brand paraphernalia dating as far back as 1910.

A DNA ribbon which extends from the first floor entrance all the way to the second floor takes the consumer through a chronological journey documenting the brand’s rich past, present and future. The detail in the overall store design is further complimented by audio, visual and olfactory experiences throughout the store including the unique smell of natural woody notes, with a touch of leather, reminiscent of a shoe store’s scent from the mid-20th century.

What does New Balance sound and smell like? To create the right atmosphere for the brand product highlights, Equal Strategy’s sensory marketing guru Simon Faure-Field deployed a woody scent coupled with 1950’s style “be bop” music. Customers can“bop while they shop” to the supplied sounds of Bill Haley and the Comets, Little Richard, Fats Domino, The Everly Brothers and Jerry Lee Lewis.

In addition, Equal Strategy’s programmed in-store messaging directs customers to check out the store’s second floor merchandise and repeatedly highlights New Balance’s unique Performance DNA concept. Scientific research has found that 40% of shoppers who listen to in-store audio messages are influenced in their purchasing decisions.

According to Equal Strategy, Scientific studies found the sense of smell is the only sense directly connected to the brain’ centre for memory and emotions. More than 80% of customer decisions are influenced by what we smell! Scientific olfactory studies conducted in the United States found that training shoes which had been lightly scented with a barely-perceptible fragrance sold more pairs and for a higher premium than unscented trainers.

Bob Neville Regional Retail Manager for New Balance in Asia Pacific commented “we are very pleased with the way the music, messaging and specially formulated New Balance ‘aroma’ integrate within the built three dimensional aspect of the New Balance Experience Store. We want to create a brand experience that is totally reflective of the brand essence and as such this has to go beyond what you see and encompass all of the human senses. This first Experience Store in Beijing marks the first of a global role out and will for the first time see, hear and smell the New Balance brand in an integrated and total experience”

About Equal Strategy
Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other.

Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

Via EPR Network
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Displaysense Helps Retailers In Their Fight Against Swine Flu

Displaysense has announced that, with the number of swine flu cases continuing to rise across the UK, retailers and manufacturers are now going to extreme lengths to prevent the spread of the highly contagious illness throughout their customers and staff.

Displaysense

Demand for swine flu protection equipment has gone through the roof over the past few weeks, with Displaysense, a Hertfordshire based shop fittings provider, reporting that sales of their face masks and antibacterial hand wash have more than trebled and stock of the items is having to be ordered daily to keep up with demand. Not only has the retail display company seen a dramatic increase in sales of their face masks, but the range of searches on the company’s website for swine flu preventive products has gone up ten-fold, overtaking the more popular searches for products such as business card holders.

Steve Whittle, marketing manager at Displaysense, commented on the findings by saying, “We have had a big increase in demand for a lot of our products, from small clothing manufacturers purchasing a large quantity of masks to protect their work force, to retail stores purchasing antibacterial wipes and disinfectant hand gel to encourage customer and staff usage as well as keeping work surfaces sterile.”

Not only has the sale of face masks rocketed, but the sale of storage devices related to the virus has also been on the up, with products such as medical display cases and leaflet holders seeing an equally as large increase in sales.

“With the economy as it is, the fear of what swine flu can do to a struggling high street workforce and the potential reduction of footfalls of consumers, has many retailers reeling,” continued Steve Whittle. “We are just glad that we can supply such products to help these businesses combat this potential threat.”

The government are tackling the outbreak head on by distributing a leaflet to homes across the country this May, informing people of the symptoms and actions to take to prevent contracting and passing on the illness. Displaysense are also playing their part, by creating a dedicated page on their site that not only provides information on swine flu related products, but also provides links through to the government’s advice website and a health protection agency website.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 20,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office equipment, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including; retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

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Displaysense Has Joined The Many Number Of Companies That Are Having To Find Ways Of Being More Efficient And Save Money In The Current Economic Climate By Not Only Investing In A Waste Disposal System But Also Aiming To Make Money From Their Waste

Displaysense, the Hertfordshire-based retail company, has joined the many number of companies that are having to find ways of being more efficient and save money in the current economic climate by not only investing in a waste disposal system but also aiming to make money from their waste.

Displaysense, the UK’s leading supplier of display cabinets and other shop fittings, have recently invested in a new waste compactor and waste recycling service which not only reduces the amount of cardboard and plastics heading to landfill, but also helps reduce the number of trips regular waste disposal lorries have to make to the company’s warehouse.

The company, who originally used a 12cy skipping service, now uses its new compactor, reducing company costs by nearly 70% and saving hundreds of pounds. The compactor not only helps to cut down costs, but the amount of bulk waste has also been reduced down to two small pale loads of cardboard and plastic per week, which is a great help when disposing of some of the companies used mannequin boxes.

Not only is the company saving money but there are certain companies in the UK that buy compacted waste and Displaysense are now working with one such company.

Stuart Parnis, the warehouse manager at Displaysense commented on the success of the new compactor by saying, “We don’t make a lot from selling our waste but it helps to pay off the cost of the waste compactor. I feel a little like the Wombles, as we are making good use of what others regard as rubbish.”

Stuart added: “Since we introduced the new compactor in March, we have already noticed how efficient it is making certain processes within the warehouse, by reducing the time spent having to deal with collections.”

Displaysense, who now only require a small bin outside their warehouse doors for unrecyclable waste, are keen to see how many more savings they can make with further green technologies to help recycle some of their other items such as the plastics from returned clothes rails.

With a new website introduced in March of this year and 20,000 more products added to its range, it has already been a big year for change at Displaysense and it seems that there are even more ideas coming in the pipeline that won’t go to waste.

About Displaysense 
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 20,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office equipment, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including; retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

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Displaysense To Revive Retail

Displaysense, who currently provide retail display and shop fitting equipment to the UK, Ireland and Europe has set its sights high this year by adding to its already extensive range with an additional 19,000 new products this March. Not only will Displaysense be able to provide greater choice for the retail display sector, but also exhibition, office, home and catering.

With new products such as furniture, stationary, and safety equipment to compliment the extended ranges of display cabinets, shelving units and literature holders, Displaysense is set to dominate this year with even more products on the way in April including a wide selection of exclusive display cases.

To keep all these new products in check and provide a simple purchasing experience for all customers, Displaysense has undergone months of website testing and design. Over the coming months it plans to add in even greater facilities and design developments to help customers find what they are looking for, f r o m the largest of cabinets to the smallest of business card holders.

Steve Whittle the marketing manager at Displaysense commented on the new developments by saying, “We have been working hard over the past few months with our web development agency to ensure that we not only provide excellent navigation around the new site, but offer a simple transaction process f r o m product to checkout. We enhanced our website back in February 2008, but this change is in a totally different league as we are dramatically increasing our product range and we hope our customers benefit f r o m a greater choice of products”.

Displaysense experienced considerable growth both online and offline over 2008 and is looking forward to seeing how far 2009 will take the company and is boldly proclaiming that this is just the beginning of the bang.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays and shop fittings. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1500 displays. The range is now extremely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

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Displaysense Raise The Issue Of Fire And Safety Protocols In The Workplace

Displaysense calls for businesses and workers to take note of the upcoming national no smoking day and pay more attention to health and safety following potentially disastrous incident in Telford.

Ever since the introduction of the smoking ban in 2007 there have been mixed views on the law, however a warehouse worker in Telford decided to defy the regulation and watch some new office products go up in smoke.

Displaysense the UKs leading supplier of mannequins and shop display equipment were happy to receive a phone call from a customer, with what sounded like a repeat order for products the company had only ordered a month earlier.

During the phone call the unfortunate reason behind the repeat purchase was revealed. A temporary agency employee ignored the smoking ban, having snuck away for a crafty fag and accidently set fire to half of a small storage room at the back of their warehouse.

The company bought clothes rails, containers and display cabinets from Displaysense with the intention of using them in their offices after they completed a refurbishment and had temporarily placed them away in a storage room while the offices were decorated.

Steve Whittle the marketing manager at Displaysense commented, “Although our products are high quality, they are not meant to be completely fire proof. It was potentially a very dangerous situation and perhaps the individual involved should take note of the no smoking day on the 11th of March and quit while he is behind.”

Steve continued, “It just goes to show, with the various promotions the government runs to highlight the risks of fire, some businesses aren’t taking appropriate steps to protect their business and the message isn’t getting through to their workers”.

Given this incident, Displaysense are going to contact its customers to raise the question about their businesses health and safety measures, and offer appropriate solutions to protect their lively hood.

The fire and rescue services attend more than 30,000 work related fires around the country each year, with impacts including businesses not reopening, loss of jobs or even loss of life. With the no smoking day on March the 11th, the smoking ban and increased monitoring of fire and safety protocols in the workplace, it is hoped that this number falls and similar situations to that of the Telford warehouse can be avoided.

It is understood that employees at the warehouse managed to put out the fire without needing to contact the emergency services. The worker in question has subsequently been fired and told not to darken their doors or cabinets, again.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1600 displays. The range is now extremely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and
business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

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