New York, NY, 2016-Mar-30 — /EPR Retail News/ — Whole Foods Market is excited to announce its first-ever collaboration with Newburgh Brewing Co. with the exclusive launch of Rhuby Soho. Rhuby Soho is a 7.0% ABV Saison brew featuring some of the best local goods New York has to offer – Hudson Valley Harvest’s own local honey and locally grown rhubarb. Starting March 28th, for a limited time only, shoppers can stop by their local Whole Foods Market (available in Paramus, NJ and all New York stores including Albany) to pick up a bottle and have a cold, refreshing brew.
To celebrate the launch of Rhuby Soho, Whole Foods Market 3rd & Third (Gowanus, Brooklyn) will be hosting a Tap Takeover event on April 1st, featuring Newburgh Brewing Co.’s Brewmasters and Co-Founders Paul Halayko, Chris Basso and Charlie Benedetti. Shoppers can participate in the below:
- Meet & Greet with Paul, Chris and Charlie
- Happy Hour Specials
- FREE Runner & Stone pretzel with any Newburgh draft purchase
- A chance to sample an array of cheeses and beer at the growler station
The beers are available in 16.9 oz bottles and retail for $8.99 per bottle.
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