Whole Foods Market in collaboration with Newburgh Brewing Co. launches Rhuby Soho

New York, NY, 2016-Mar-30 — /EPR Retail News/ — Whole Foods Market is excited to announce its first-ever collaboration with Newburgh Brewing Co. with the exclusive launch of Rhuby Soho. Rhuby Soho is a 7.0% ABV Saison brew featuring some of the best local goods New York has to offer – Hudson Valley Harvest’s own local honey and locally grown rhubarb. Starting March 28th, for a limited time only, shoppers can stop by their local Whole Foods Market (available in Paramus, NJ and all New York stores including Albany) to pick up a bottle and have a cold, refreshing brew.

To celebrate the launch of Rhuby Soho, Whole Foods Market 3rd & Third (Gowanus, Brooklyn) will be hosting a Tap Takeover event on April 1st, featuring Newburgh Brewing Co.’s Brewmasters and Co-Founders Paul Halayko, Chris Basso and Charlie Benedetti. Shoppers can participate in the below:

  • Meet & Greet with Paul, Chris and Charlie
  • Happy Hour Specials
  • FREE Runner & Stone pretzel with any Newburgh draft purchase
  • A chance to sample an array of cheeses and beer at the growler station

The beers are available in 16.9 oz bottles and retail for $8.99 per bottle. 

Northeast Press Contacts

Michael Sinatra
michael.sinatra@wholefoods.com
551.574.8031 (cell)

Jessica Ventura
jv@sharpthink.com
212.829.0002 ext.104

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Whole Foods Market in collaboration with Newburgh Brewing Co. launches Rhuby Soho

Whole Foods Market in collaboration with Newburgh Brewing Co. launches Rhuby Soho