Co-op Food Stores across Saskatchewan will distribute the Real Dirt on Farming publication in grocery bags

Saskatoon, Canada, 2015-10-8 — /EPR Retail News/ — Farm & Food Care Saskatchewan (FFC SK) is taking its mission to engage consumers in a conversation about food and farming directly to grocery store shoppers this month.

From October 9-15, more than 150 Co-op Food Stores across Saskatchewan will distribute the Real Dirt on Farming publication in grocery bags. The initiative is sponsored by Federated Co-operatives Limited on behalf of the Co-operative Retailing System and is part of a larger awareness campaign FFC SK is launching in October to mark Agriculture Month in Saskatchewan.

“Today, only two percent of Canadians have a direct link to the farm, so it’s important that we help connect consumers to their food and how it is produced,” said Adele Buettner, CEO of FFC SK. “With its longstanding presence in and commitment to Saskatchewan communities, Co-op is a natural partner for us.”

The FFC SK publication shares the stories of Saskatchewan producers and shows readers how today’s farmers grow crops and raise animals. It’s one of several initiatives FFC SK is working on to let industry and consumers know more about modern farm practices.

“This partnership with Farm and Food Care Saskatchewan is a logical extension of the work we do at Agro Centres and Food Stores across the Prairies,” said Ron Welke, Associate Vice-President, Food, at FCL. “Agriculture remains a vital part of the communities we call home and we are proud to help farmers meet their business and agronomic needs. These producers, in turn, produce safe and fresh products that help feed families across Western Canada and the world.”

Co-op Food Stores regularly offer between 300 and 500 products produced by local ranchers, farmers and food manufacturers. These products can be identified by Grown at Home, Raised at Home and Produced at Home labels on display in stores.

More details on this and other Agriculture Month activities are available on farmfoodcaresk.org.

SOURCE: Federated Co-operatives Limited

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Co-op Food Stores across Saskatchewan will distribute the Real Dirt on Farming publication in grocery bags

Co-op Food Stores across Saskatchewan will distribute the Real Dirt on Farming publication in grocery bags

West Creek Aquaculture and Federated Co-operatives Limited partner to bring more sustainably raised seafood to Western Canadian shoppers

Saskatoon, CANADA, 2015-8-3— /EPR Retail News/ — West Creek Aquaculture and Federated Co-operatives Limited (FCL) are partnering to bring more sustainably raised seafood to Western Canadian shoppers.

West Creek Pacific Coho Salmon, recommended by Ocean Wise and SeaChoice as a best choice for sustainability, is now available in all 170 Co-op Food Stores. West Creek is also distributing its Coho Salmon through The Grocery People, a wholly owned subsidiary of FCL that supplies independent grocery stores across Western Canada.

“We’re the only company in Canada producing Coho salmon on land for customers,” said Don Read, president of Willowfield Enterprises.

West Creek Aquaculture, a division of Willowfield Enterprises Ltd., farms its Pacific Coho in closed containment facilities in Vancouver’s lower mainland. The salmon are raised in fresh water without the use of antibiotics, chemicals or growth hormones. Without the risk of escapement, they pose no risk to wild populations of fish, while a recirculating aquaculture system reduces the demand on ground water. West Creek already delivered the world’s first sockeye salmon grown on land in 2013.

“Last year, Co-op purchased and sold more sustainably raised seafood than ever before,” said Ron Welke, Associate Vice-President Food, FCL. “This partnership will help us expand on that success through our Reel in the Solution program, which provides Co-op shoppers with the most sustainable seafood available.”

Co-op continues to respond to customers’ need for sustainable seafood options by working with suppliers such as West Creek Aquaculture and SeaChoice, a consortium of Canadian conservation organizations that assess the environmental sustainability of seafood products. SeaChoice ranks and labels seafood products based on how they are caught or farmed.

Co-op adopted the SeaChoice ranking system in 2012 and has increased the amount of sustainably raised seafood in its food stores since then.

“It’s an exciting time to see that consumer demand has helped to create a market for these innovative solutions that are addressing big problems in our oceans,” said Lana Gunnlaugson of SeaChoice.

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