Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale

Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale
Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale

 

Canada, 2016-Oct-23 — /EPR Retail News/ — Starbucks Canada has announced that Brookfield Place in Toronto is the first location to launch Nitro Cold Brew, with more locations to come across Canada over the next several months. Following the roll out, Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale.

Nitro Cold Brew is Starbucks newest take on its signature Cold Brew, infused with nitrogen for a smooth, creamy texture. After handcrafting the Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with the nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is deliciously cold right out of the tap so it is served without ice and as with Cold Brew, it’s served unsweetened to highlight the flavour the cold brewing process brings out in the coffee.

While premium handcrafted espresso continues to be a best seller; the company is experiencing an increased shift in consumer preference to cold versions of these beverages. Iced beverage sales saw approximately 30 per cent growth over the past two years and represents one of the fastest growing areas of the business. Approximately one in two beverages sold out of home in Canada are cold and Starbucks expects to more than double the size of its cold beverage business in Canada within five years.

“Our success is rooted in delivering exceptional customer experiences through significant investments in technology, new store formats and coffee-forward product innovation. We know that our customers are seeking flavour experiences that are unique and Nitro Cold Brew delivers on a cold coffee experience that we know they will enjoy,” said Rossann Williams, president, Starbucks Canada. “When we combine innovation with an engaging barista who is skilled in making handcrafted customized beverages, it produces something really special.”

The introduction of Cold Brew in March 2015 was received with an exceptional Canadian response, fueling +65% Cold Coffee growth at launch time. Following the highly successful nationwide launch the company introduced new innovation with the Vanilla Sweet Cream Cold Brew in June 2016, which is now available throughout the year, and is now offering Canadians even more coffee-forward innovation with the introduction of Nitro Cold Brew.

“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavour, craft and brewing innovation we will see in the next few years,” Williams added.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks opens its first express store in Canada

First Starbucks Express Store in Canada to Open in Toronto’s Busiest Transit Hub

TORONTO, CANADA, 2016-Feb-18 — /EPR Retail News/ — The first Starbucks® express store in Canada opens today in Toronto’s Union Station. Toronto moves at a fast pace, with a huge influx of commuters who make their way into the city each day. Union Station welcomes 250,000 commuters each day, with hundreds disembarking trains at the same time. For those commuters, it is essential to save time and move quickly. Most Starbucks® stores are designed in layers, integrating community gathering spaces, working environments and immersive coffee experiences, all in one location. This new express store will be one of the most streamlined experiences in the company’s portfolio, designed for serving customers high-quality Starbucks® products quickly.

“Designed with the urban commuter in mind, the express store takes what is best about our cafés and refines it for faster service for our on-the-go customers,” said Rossann Williams, president, Starbucks Canada. “Express stores seamlessly integrate technology and efficiency into the customer experience, reducing the amount of time customers need to stand in line.”

The store will be the third of its kind in the world following the two New York locations that opened early last year on Wall Street and the Empire State Building. This thoughtfully designed 400-square-foot store is tailored for serving customers with the efficiency that comes with knowing what they want, quickly. Simply put, this format is the “espresso shot” version of the store experience Starbucks is known for.

Getting this right meant starting from the beginning where, upon entry, customers are greeted by a Starbucks partner (employee) who will be able to take orders, which are electronically sent to the barista.  Moving through the space, customers see a digital menu board displayed on four low-glare monitors. A set of menu options, tailored for the commuter includes the most popular products with Canadian customers; with a focus on high-quality brewed coffee, signature espresso beverages and a selection of popular food items including breakfast sandwiches. This display also serves as a form of art at night with glowing images of coffee farms shining through the station.

“Express stores feature a walk-through experience with no seating. The open layout ensures Starbucks partners are at the heart of the experience, helping customers travel through the space seamlessly,” Williams said. “This new format is the latest example of Starbucks leadership in meeting customer needs; every component has been carefully considered. The store joins a diverse portfolio of designs ranging from large footprint cafés, community stores to Drive Thrus that provide our customers with tailored experiences as they move throughout their day.”

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-qualityarabica coffee. Today, with more than 23,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this news release, contact us

 

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Starbucks opens its first express store in Canada

Starbucks opens its first express store in Canada