Carrefour brings together Brazil’s largest technology specialists, leaders and companies on its first “Innovation Forum” in São Paulo

Carrefour brings together Brazil’s largest technology specialists, leaders and companies on its first “Innovation Forum” in São Paulo

 

Brazil, 2018-Mar-05 — /EPR Retail News/ — Between 19 and 20 February, Carrefour Brazil launched its first “Innovation Forum” in São Paulo, bringing together Brazil’s largest technology specialists, leaders and companies. Over two days, best practices and digital solutions were presented and discussed with a view to meeting the main needs of the retail sector. The event was in line with the company’s global strategy – “Carrefour 2022” – a plan unveiled in January in which the digital transformation was revealed as one of the Group’s mainstays for the next five years.

The programme included conferences chaired by ten innovation, digital transformation and entrepreneurship specialists, including Guga Stocco, a renowned specialist in digital platforms and creator of Banco Original, Gustavo Caetano, founder and CEO of Samba Tech, Eco Moliterno, Director of Creation in Latin America for Accenture Interactive, Sílvio Meira, scientist, teacher and software and innovation engineering entrepreneur and Michel Sciama, Head of Performance Products at Google.

The event was also attended by the Carrefour Group’s largest technology partners, who provided an overview of current trends in the retail sector, as well as the services and new digital solutions available: Accenture, Cisco, Dielbold Nixdorf, Dimension Data, Intel and Oracle as well as MasterCard, Unilever and IBM.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour Group

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Carrefour opens hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center

Carrefour opens hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center

 

São Paulo, 2017-Aug-04 — /EPR Retail News/ — This Carrefour inaugurates an hypermarket store in São Paulo in the new Jardim Pamplona Shopping Center. The store has more than 5,600m2 and an assortment of about 34,000 products, with special emphasis on own brand products and fresh items, which add up to more than 4,000 products. The hypermarket reflects the evolution of the model developed by the company in recent years and brings together the best experiences of the New Generation concept, as well as adding a new selection of products, specialized services and technologies.

The concept of the new store focuses on the assortment of fresh products, with a Bakery, Rotisserie and Butcher’s counters with gained glass walls, enabling to see the manufacture in each one of these sectors and Carrefour’s rigorous quality control. While walking through each of these areas, customers have the experience of being in several specialty stores, but with the convenience of buying everything they need in one place, as the sectors are integrated and facilitate the flow of consumers. Altogether, of the 34,000 products, more than 1,000 are from Carrefour’s own brand, 100 of them with the quality seal of the Guarantee of Origin program. In the Market sector, more than 900 types of fruits and vegetables are available. In addition to a wide range of fresh organic products, special and exotic fruits, there are also the more than 130 types of fresh fish and seafood with daily delivery and sushi service.

The Butcher has more than 400 products, including several types of special, matured and exotic cuts. Added to this is the wide assortment of national and imported cheeses, as well as coldcuts and special varieties of salami. In addition to gourmet sweets, such as macarons, the Bakery offers a variety of homemade cakes, which is part of an assortment of more than 260 items – about 90% made by the hypermarket itself. Rotisserie products, meanwhile, add more than 530 items also produced in the store, which are part of a broad menu available daily. At the Cellar, you can choose from a wide range of wines, whiskeys, spirits and beers, with over 1,300 labels.

Specialized service by the employees of the Bakery, Rotisserie and Butchery, Fish, Sausage and Market sectors is one of the flagship’s highlights. For each type of service, the teams underwent full training focused on production, handling and service in perishables. In total, including training in all sectors of the store, Carrefour has invested in more than 24,000 hours of training for employees of this unit. This store alone employs about 900 people, with 560 direct employees.

On the upper floor of the hypermarket are the Home and Electronics sectors. Therefore, customers find products and services for their homes on a single floor. In total, there are more than 800 types of home appliances and electronics of the main brands, highlighting white goods, telecoms, computers and portable appliances, as well as the extended e-commerce offer on Carrefour.com, with thousands of products from leading brands. In the Home sector there are more than 3,600 products to furnish and decorate, with complete lines of household utilities and more than 400 bed, table and bath items, as well as pet and garden items. The store has an external flower shop. Customers also have home delivery service for purchases made inside the new store.

The store has 100% of its lighting from LED lamps, which are more efficient; a cooling system with natural gas and refrigerated counters with doors, which are more efficient and with reduce environmental impact; an intelligent energy management system; and a recycling station prepared to receive and correctly allocate various types of waste. In addition, the unit, as well as other stores in the network, will also be a partner of the São Paulo Municipal Food Bank with regular donations of products.

Hypermarket customers also benefit from the advantages offered by the Carrefour La Carte Pass. Among the other services offered by the store is a Carrefour Drugstore, with a wide range of traditional and generic medicines, full pharmaceutical and specialized care with a  dermocosmetics assortment.

Jardim Pamplona Shopping
Address: Rua Pamplona, 1.704, Jardins – São Paulo (SP)
Opening hours: from Monday to Saturday, from 10am to 10pm; Sundays and holidays from 2 pm to 8 pm

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@

Source: Carrefour Group

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Carrefour Brazil opens its 50th Carrefour Express store in Sao Paulo

Carrefour Brazil opens its 50th Carrefour Express store in Sao Paulo
Carrefour Brazil opens its 50th Carrefour Express store in Sao Paulo

 

Sao Paulo,Brazil, 2016-Nov-16 — /EPR Retail News/ — On 10 November, Carrefour Brazil unveiled the latest branch of its convenience store format. The opening in Sao Paulo of the 50th Carrefour Express store reinforces the company’s investment in a sector that offers customers improved levels of flexibility and comfort, focusing on a daily range of fresh and ready-to-consume items. The new store is located within the Metrô Tucuruvi mall, in the city’s northern sector. It is the network’s fourth store to be opened in a shopping centre, following those already located in Shopping Metrópole (in São Bernardo do Campo, SP), and CENESP (Centro Empresarial São Paulo) and Mais Shopping in the state capital.

The Express brand further diversifies the services offered by Carrefour Brazil, enabling the group to meet the growing demand among customers for quicker visits to stores located in the vicinity of their homes or the workplace. The company’s first store in this format was opened back in the second half of 2014, in the district of Tatuapé. In addition to the stores in São Bernardo do Campo, Santo André (SP), São Caetano (SP), Osasco (SP) and Barueri (SP), the format is also now present in districts such as Jardim Paulista, Saúde, Moema, Santo Amaro, Vila Mariana, República, Itaim, Mooca, Pinheiros, Vergueiro and Tucuruvi, all located within the city of Sao Paulo itself.

To guarantee the most user-friendly shopping experience, the layout of Carrefour Express stores has been specially designed with customer shopping habits in mind, and the products are arranged in such a way as to make it easier for customers to find their desired items. As is the case for each branch of Carrefour Express, the Metrô Tucuruvi store has been adapted to respond to the characteristics and demands of the surrounding district, taking various factors into consideration such as the sales area and range of products on offer.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@

Source: Carrefour Group

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