Sainsbury’s Double Up event returns from 30 March to 5 April

LONDON, 2016-Mar-31 — /EPR Retail News/ — Points could be worth twice as much between 30 March–5 April 2016

The popular Sainsbury’s Double Up event, which will run from 30 March to 5 April, lets customers exchange their Nectar points for vouchers worth twice as much to spend in the following departments:

  • Tu clothing
  • Electricals
  • Entertainment*
  • Homeware
  • Toys
  • Taste the Difference: wine, champagne, sparkling, sherry and port

Customers can exchange their Nectar points for vouchers at the customer service desk in stores from 30 March to 5 April, stating their chosen department.  Vouchers must be redeemed by 5 April, using one voucher per category.

The minimum number of points that can be exchanged is 1,000 – normally worth £5, but worth £10 during the Double Up event.  The maximum number is 4,000 points – normally worth £20, but worth £40 during the event.

Sarah Ellis, Head of Marketing Strategy at Sainsbury’s, said: “This is a really popular event that rewards our loyal customers.  It’s a great time for shoppers to double their money by exchanging their Nectar points for vouchers to spend in our stores. With spring just around the corner, Nectar Double Up can help your money go that bit further.”

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295

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Sainsbury’s Double Up event returns from 30 March to 5 April

Sainsbury’s Double Up event returns from 30 March to 5 April

Sainsbury’s celebrates 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal

LONDON, 2014-11-3— /EPR Retail News/ — Sainsbury’s is celebrating 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal. The retailer hopes to raise more than ever by increasing its support across merchandise, in-store donation, and for the first time ever, a TV advert with striking animations to drive donations and raise awareness of the national cause.

  • First TV advert to support The Royal British Legion showcasing Sainsbury’s exclusive merchandise and unique Poppy Recycling
  • Retailer aims to make more than ever for the charity
  • Sainsbury’s is amongst longest standing partners of The Royal British Legion

Customers can support The Royal British Legion in various ways through Sainsbury’s from donating to a poppy collector, buying exclusive merchandise – including a tote bag by British designer Amanda Wakeley, rounding up their shopping bill at the till or making a £1 donation through online shopping.

To further support The Royal British Legion and the iconic poppy pin, Sainsbury’s is the only place offering poppy recycling after Armistice Day. Launched last year, the scheme enables the charity to save vital funds by reusing or recycling the poppies donated.

Funds donated by Sainsbury’s customers and colleagues from last year alone amounted to over £4.5m and were used to support vital services provided to ex-service personnel and their families by The Royal British Legion, such as its Breaks Service, which provides adventure breaks for children and teenagers who can often feel isolated or to enabling a bereaved family to spend some time together.

Sarah Ellis, Head of CR&S at Sainsbury’s, said: “We are always delighted to welcome poppy collectors into our stores and this year customers and colleagues are more involved than ever. Whether you choose to wear a poppy, round up your bill or buy an Amanda Wakeley tote bag you’ll know it all goes to help a great cause which is particularly pertinent during the centenary of First World War.”

Charles Byrne, Head of Fundraising at The Royal British Legion, said: “Sainsbury’s has been a corporate partner of the Legion for over 20 years, and this support has helped us provide vital care to the British Armed Forces past and present, and their loved ones. We’re thrilled with the high level of support from Sainsbury’s this year and are extremely grateful for our growing relationship.

Notes to Editors

All profits from the exclusive range of poppy products on sale will be donated to The Royal British Legion. This will include two jute bags designed by British fashion designer, Amanda Wakeley, sold exclusively at Sainsbury’s.

Customers will also be able to ‘round up’ their bill at checkout to the nearest pound and donate the difference to The Royal British Legion.