Denmark London, 2016-Dec-05 — /EPR Retail News/ — Debenhams celebrates its designer credentials for Spring Summer 2017, with a portfolio of iconic designers creating premium design and affordable fashion to the high street. Debenhams’ Red Herring and Debut brands continue to sit alongside designer names and deliver key seasonal trends and elegant occasionwear.
Vibrant tones of Havana inspire a palette of red, rum, banana, black and white for the J by Jasper Conran SS17 range where crisp cottons and chambray are cut elegantly into simple summer silhouettes. Scale and proportion are key with oversize ginghams, large pocket detail and supersize striping on the longer midi length; the new hemline this season. Deep Med blues, sun-bleached pinks and Bordeaux wine red deliver the elegance of St. Tropez in the sixties where floral embroideries are carefully crafted and deckchair stripes are reworked on organza. Key pieces include the bold stripe skirt, organza blouse and floral embroidered skirt.
Cuban heat inspires a sultry mood for Star by Julien Macdonald where colour explodes and clashes in hot tones of pink, red and orange for a true Latino flavour. Romantic ruffles, exposed shoulders and sharp tailoring combine for a fiesta to remember. Must-have pieces include the high split wide leg pants, hot pink tailored suit and frill cropped blouse.
Taking inspiration from John Rocha’s retrospective archive, the RJR.John Rocha collection epitomises effortless romance and feminity. Pretty, soft textures, lace and smooth satins mix with standout florals, vintage inspired embroideries and the iconic poppy create a modern take on SS17 romantic dressing. Key items include the embroidered sweat, tea dress and high waisted jeans.
Inspired by summer days in the desert Principles by Ben de Lisi presents a sumptuous palette of pink hues anchored back with navy and ivory. Prints are block coloured and bold with spliced stripes and organic palms. The silhouette is clean and modern whilst pleating, fluted sleeves luxe textures, compact fabrications and silky hammered satins give a softer edge. Key pieces include the trouser co-ord, soft trench and colour block dress.
Beautiful florals, lace and embroidery give a modern Prairie feel to the new season Nine by Savannah Miller collection delivered in a pretty palette of lavender, pink and pastel blue with pops of vibrant orange and yellow. The range is overflowing with summer dresses; and hero items include the embroidered midi and the daisy maxi whilst the sequin jacket, washed denims and frill blouses offer versatile separates perfect for those hazy spring days.
Boyfriend silhouettes reign supreme this season for H! by Henry Holland where sweat dresses, acid denim and oversized tees take centre stage. Patriotic primary hues paired with soft pinks and khaki deliver a casual athleisure vibe where the tracksuit is key. Vegas cowboys and Punk references deliver a sense of playfulness to the collection where ginghams, snake and grunge graffiti juxtapose with feminine lace and extreme ruffles for a girly twist. Key pieces include the tea dress, deconstructed sweat and Motorcross tee.
Red Herring provides a fun festival of colour this SS17, with an eye-popping colour palette of yellow, blue and red seen in ginghams, stripes and tropical florals. Texture is reworked with embroidery, smocking, crochet and printed lace detail for a true feminine feel. Key pieces include the culotte jumpsuit, embroidered trench and pinafore dress.
Debut introduces a veritable explosion of floral romance delivered using delicate lace, print and embroidery. Contemporary silhouettes and premium fabrications in a pretty palette of vibrant red, ivory and blush provide an air of feminine modernity offering a stunning choice for all summer occasions. Must have pieces include the floral bardot dress.
No.1 Jenny Packham promises signature statement gowns with the addition of occasionwear separates for SS17. Delivered in a soft colour palette of ivory, blush, soft green and vintage metallic, and paired with decadent hand beading and form fitting silhouettes; the collection oozes springtime sophistication. Key pieces include the floral embellished gown, soft sequin jacket, wide leg pants and beaded maxi skirt.
For SS17 Butterfly by Matthew Williamson occasionwear enters the tropics with bold tropical florals and exotic plant prints. Fresh tones of green and aqua contrast with hot flamingo pinks, fiery red and orange zest which fuse with summer embellishment.
Inspired by fantastical fairytales Siren by Giles presents a collection filled with dreamlike landscape prints, embroidery, contemporary couture silhouettes and modern fabrications in a palette of chic monochromatics and china blue. This capsule collection offers versatility in occasion dressing and key pieces include the statement super prom dress and luxe lace applique tuxedo.
Introducing Studio by Preen the collection offers a contemporary fusion of modern day wardrobe essentials infused with Preen’s signature handwriting. Ruffles, tea dresses, paper bag detailing and frilly frills are key ingredients for this modern capsule wardrobe. You can expect Preen’s playful prints too including ginghams, stripes and eye catching florals for SS17.
The Todd Lynn/Edition collection takes you on an adventurous journey where street culture fuses with punk attitude; a key feature for SS17. Styling detail is paramount where the pinafore slip dress is layered with the essential cotton stripe shirt and the deluxe studded hoodie is worn with the masculine trouser and ultimate embroidered jacket perfect to create the modern contemporary vibe.